Slow Turtle

Follow the rules, no questions asked.

[Slow Turtle @SlowTurtle6]

@oliverwhudson IM8

[Olly Hudson @oliverwhudson]

This brand hit a $100M+ run rate in 11 months.

IM8 is scaling like no other DTC wellness brand we’ve seen.

- **$100M+ run rate**
- **+74% QoQ growth** (Q3)
- **80% subscription rate** on new customers
- **AOV jumped from $110 to $150** (driven by new product launch)
- **Gross margin expanded from 52% to 60%**
- **EBITDA losses dropped from $40M → $8M**

The strategy? Exceptional.

A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet:

- Paid ads (Meta + Google)
- Top 3 Lander pages
- Subscription funnel
- Email + retention strategy
- Ambassador programme
- Organic & community
- Bundle offer setup
- Scientific brand positioning

It’s one of the sharpest wellness brand builds we’ve seen.

Want the full teardown?

1. Retweet this post
2. Comment “IM8”
3. Make sure you're following so I can DM you the board

[Slow Turtle @SlowTurtle6]

@londonspilker Pace

[L Φ N D Φ N @londonspilker]

Tie this all together, and you have the end-all-be-all paid media forecasting spreadsheet built for $100k - $1B brands (and all that fall between).

I’ve seen similar sheets with less functionality that are sold for $1k+… this one’s free.

Your growth is only as good as the PLAN you set in action.

Stop guessing.
Stop overspending.
Stop finding out before it’s too late.

P.s. pls don’t sell the spreadsheet. Let’s all eat this BFCM! 🍽️

RT and comment “PACE” below for a copy (+follow me so I can DM you)

shoutout to @outwardopinions for building the initial sheet over the last 2.5 years (the true wizard here!) & @connorrolain for additional validation (give these fellas a follow!)

[Slow Turtle @SlowTurtle6]

@londonspilker Pace

[L Φ N D Φ N @londonspilker]

HexClad’s #1 most powerful tool: spend, revenue, and media mix forecasting.

One single spreadsheet has saved us MILLIONS by preventing inefficient spend, poor pacing, and reactive decision-making…

I just built a template that automatically integrates into any brand with just 3 clicks.

I was offered $1k for the spreadsheet last week- but I’m giving it away FOR FREE (shame on me)

- top line spend, revenue, and media
mix forecasting
- media mix recommendations based on variable growth scenarios
- pre-built visual views for csuite and leadership
- daily granularity (with custom period selector)
- PoP/YoY comparisons (+ pre-built day-matching)
- daily allocation %’s to help inform forecast recommendations

& so much more…

The best part? It can be fully integrated within your brand in 5 minutes.

Your buyers need a plan.
Your execs need clarity.
Your brand needs proactivity.

Your growth will only ever be as good as the PLAN you set in place.

RT + follow me for a copy (after all… it’s free & shouldn’t be)

[Slow Turtle @SlowTurtle6]

@oliverwhudson Founder

[Olly Hudson @oliverwhudson]

1 founder’s ad concept drove £2 million in revenue.

We didn’t need more creatives. We just rebuilt the same story into 12 variations across 4 formats.

Here’s the exact framework we used (and we’ve put it all into a cheat sheet).

When a founder story hits, it hits hard.

But what actually drives performance isn’t just the story.

It’s how you structure, package, and scale it across the funnel.

So we broke down our full process into a new resource:

🚨The High-Performance Founder Content Cheat Sheet

Inside, you’ll get:
- ✅ The 9-step emotional arc every founder ad should follow
- ✅ Proven hook frameworks to stop the scroll cold
- ✅ Best-in-class examples
- ✅ Key questions to unlock founder story gold
- ✅ The anatomy of a winning founder-led concept
- ✅ Best practices for scripting, shooting, and editing
- ✅ How to scale one narrative into 15+ variations
- ✅ Why this format keeps outperforming statics, UGC, and DR ads

If you're a founder (or scaling a brand where the founder is the USP), 👆 this is how you turn story into scale.

Want it?
Retweet this post
Comment “founder” and I’ll send it over

(Make sure you're following so I can DM you)

[Slow Turtle @SlowTurtle6]

@blvckledge Scale

[Slow Turtle @SlowTurtle6]

@Bogzabs96 META

[Slow Turtle @SlowTurtle6]

@oliverwhudson @drinkbrez BREZ

[Slow Turtle @SlowTurtle6]

@IdrisEcom_email Magic

[Wayne Himelsein @WayneHimelsein]

Over my 25yrs in the game of quantitative investing, and drenched in equations and models, I've honed in on the only math that really matters:

Minimize drawdowns during unfavorable times.

The multiplicative nature of positive returns during good times does all the rest.

[Prof. Feynman @ProfFeynman]

Teach your children early what you learned late.

[Prof. Feynman @ProfFeynman]

One of the signs of intelligence is to be able to accept the facts without being offended. 🧠

[Trading Composure @TradingComposur]

Luck is predictable.

• Have a proven system
• Maintain confidence in that system
• Show up and take your trades
• Master your mind
• Treat failures as learning opportunities

And observe how luck slowly enters your life.

[The Factor Report @PeterLBrandt]

Someday - maybe not this month, this year, this decade - $BTC & cryptos will have a "come to Jesus" correction.
Fortunes/inheritances/life savings will be lost
Losers will be:
-Those that really don't understand cryptocurrencies & cannot stand the pain
-Those that are leveraged

[Prof. Feynman @ProfFeynman]

• Read everyday.
• Spend time with nature.
• Ask questions.
• Never stop learning.
• Don't pay attention to what others think of you.
• Do what interests you the most.
• Study hard.
• Teach others what you know.
• Make mistakes and learn.
• It's Okay to not know things!

[Prof. Feynman @ProfFeynman]

When you are dead, you don't know you are dead. It's pain only for others.

It's the same thing when you are stupid.

[Prof. Feynman @ProfFeynman]

SCIENCE:

If you don't make mistakes, you're doing it wrong.

If you don't correct those mistakes, you're doing it really wrong.

If you can't accept that you're mistaken, you're not doing it at all.