Shelby

UToledo Digital Marketing

[Shelby @Slusher_S]

@JennLStevens 2. I shared with my mom, and we both agree that some things will go back to normal, some things changes will be permanent, and other aspects of business will be affected in ways we can't predict right now. #UToledoMarketing #ICMKTG

[Shelby @Slusher_S]

@JennLStevens 1. I think a lot of changes will be more permanent, especially people turning to online shopping for groceries and essentials. The pandemic is forcing a lot people to change their behavior in ways they wouldn't have otherwise #UToledoMarketing #ICMKTG

[Shelby @Slusher_S]

@LaurelAynne 2. From a marketing standpoint, I think Fender has been doing well. Theyre offering 3 months of free bass, guitar, or uke lessons. It was for the first 100,000 to sign up, but theyve upped it to 1 million. Thats a million potential customers in 3 months #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@LaurelAynne 1. A lot of musicians I follow have been streaming on Facebook and Instagram. Sometimes it's been a band playing a full performance in their living room, but a lot of the time it's just one person taking requests with an acoustic guitar
#ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@ticklemepeach @AlexaKaye3 I agree with you! I work at a craft store that is still kind of in the middle of a social media disaster—their memos to employees were posted all over Facebook and Twitter. I think the way they've treated employees recently is gonna backfire on them soon #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@AlexaKaye3 2. A coffee shop local to me (DaCapo Coffee) still has an open drive-thru. They post every so often highlighting friendly employees or sharing pictures of the dogs they see in cars. It's nice to see positivity in my community during a stressful time #UToledoMarketing #ICMKTG

[Shelby @Slusher_S]

@AlexaKaye3 1. I think showing appreciation for employees is really important, since there's a lot of cases of companies and employers not treating workers well right now. I like to believe companies treating their employees right will be successful in the future #UToledoMarketing #ICMKTG

[Shelby @Slusher_S]

@cremeans_josie @Capitaldemarca I agree with you. I'll also skip ads if the hosts get uncharacteristically serious and professional when they go to an ad break. It clashes with the rest of the show's tone, and at worst, it can make the hosts sound insincere in promoting the brand #UToledoMarketing #ICMKTG

[Shelby @Slusher_S]

@emilyricket @Capitaldemarca @schnitt_talk Honey is one I feel like I've heard on every podcast. They've been really doubling down on podcast and YouTube sponsorships. Honey has a pretty broad appeal, so I'm sure a lot of podcasts would be happy to be sponsored by them. #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@Capitaldemarca I think podcasts could come close to replacing radio for ads. Instead of listening to the radio, a lot of people connect their phone and listen to podcasts in the car. The most effective ads are ones that aren't out of place with the podcast subject #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@ShyannWolpert @JennLStevens @kfc I think you're right. Especially right now, people will share goofy and ridiculous items like that, but I'm not sure that'll be sustainable forever. But there will always be some random items that stick, like the Doritos taco at Taco Bell or whatever #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@JennLStevens It's pretty much the same as the McDonalds candles, but last year KFC had a gravy-scented candle last year. That's the most memorable weird promotion item to me right now #ICMKTG #UToledoMarketing https://t.co/3OVcX6w6kw

[Shelby @Slusher_S]

@JennLStevens I think it's a fad for the most part, but when I first read this topic I thought of those old Coca-Cola collectible things. They had like, Lemax village buildings as well as other furniture. So people have been buying into the idea for a long time #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@KrystenBookerUT @AlexKrallman I was sad to see Vine go, too. I had always heard that Twitter shut Vine down because they couldn't find a way to monetize it effectively. I think TikTok will be around for a while, and if it does eventually go away, it won't be for the same reason #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@AlexKrallman However, Im interested in laws and regulations regarding marketing, especially to kids, and I think apps like TikTok are going to be affected more and more in the next few years. Brands probably shouldnt get too comfortable here. https://t.co/icKRzEYv3P
#ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@AlexKrallman Im not sure if the interest will fade or not. For the time being, TikTok should be taken seriously, even if it doesn't last forever. Its mostly kids that use TikTok—Im 21 and only one of my friends uses TikTok regularly. Brands would have to target kids #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@shaeee27 @CopywriterBob I feel like it's smart for companies to move toward Galentines and Palentines because it appeals to more people. A lot of people are bitter toward the holiday because of its focus on being in a relationship, so it can't hurt to cast a wider net #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@GiannaVenti @CopywriterBob @ChickfilA @PapaJohns I like this trend. If you and your partner don't wanna exchange expensive gifts, you can get a heart-shaped platter of greasy food. It's acknowledging the holiday with your partner while also not being too serious and stressful. I think it's kinda nice #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@CopywriterBob There are ads making fun of Valentine's Day now. Deadpool trailers from 2016 advertised the movie as a cheesy romance. With the new Birds of Prey promotion with Burger King, you get a free Whopper if you show a pic of your ex (https://t.co/LmPqjo4QVs) #ICMKTG #UToledoMarketing

[Shelby @Slusher_S]

@mulannguyen2 @LaurelAynne I've only seen like 2 episodes of Rick and Morty, but I liked the Pringles commercial. It was self-aware and they made jokes at Pringles' expense, so it doesn't feel slimy or like anyone is "selling out". The comments on YouTube seem pretty positive too #ICMKTG #UToledoMarketing