SnapApp

We help marketers get the leads sales wants using question-based interactions that uncover intent, drive opportunities forward and increase revenue.

[SnapApp @Snap_App]

We surveyed over 800 #demandgen marketers to learn about their top priorities, relationship with sales, and how they're navigating the changing buyer journey. Check out the findings in our new #research report: https://t.co/cLMtibkvqp

[SnapApp @Snap_App]

According to @Gartner_inc 77% of #B2B buyers say their last purchase decision was very complex or difficult. See two critical strategies to improve your prospects’ experience here ➡️ https://t.co/3SJE7ohKZS

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[#Ebook] Tired of hustling for leads that don’t convert? It might be time to move beyond the #MQL. Rethink how you measure and how you #market in our guide 💯 https://t.co/ZBLae6C4fe

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Think you need serious technical chops to be successful at #productmanagement? Our VP of Product @GAchenbach tells @adamsigel of @bosproduct why an ability to communicate is the real differentiator between success and failure: https://t.co/65DaNtV9ZI

[SnapApp @Snap_App]

High #MQL targets often leave marketers sending ALL of their leads to sales. Follow this 3 step framework to improve your lead quality and boost your #marketing #ROI: https://t.co/AHCPeqVAQ2

[SnapApp @Snap_App]

“The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.” 🗣Learn more about the what and why of #sales & #marketing alignment here, via @salesforce: https://t.co/UWoWkR8LxQ

[SnapApp @Snap_App]

According to @Gartner_inc 77% of #B2B buyers say their last purchase decision was very complex or difficult. See two critical strategies to improve your prospects’ experience here ➡️ https://t.co/JdT0jObIa6

[SnapApp @Snap_App]

Companies that excel at #leadnurturing generate 50% more sales ready leads 📊 Find out the 5 Ingredients of Effective Lead Nurturing here, via @convince: https://t.co/l7NaQVxhD6

[SnapApp @Snap_App]

Increasing #ROI on #marketing efforts requires sorting top leads from dead ends. Here’s how to use disqualification to drive more revenue: https://t.co/aGa59AdmqB

[SnapApp @Snap_App]

Want to increase your #MQL #ConversionRate? @MikeKamo says bring #content effectiveness into the conversation by reviewing your editorial calendar against conversion rates. More from @cmicontent here ➡️ https://t.co/PaUK2SMuqt

[SnapApp @Snap_App]

Buying behavior is changing, and that means how we score leads also needs to change. See why inflated lead scores are tanking your #marketing #ROI here:
https://t.co/nTnaAAjOyB

[SnapApp @Snap_App]

[#Ebook] Tired of hustling for leads that don’t convert? It might be time to move beyond the #MQL. Rethink how you measure and how you #market in our guide 💯 https://t.co/l1geL1wmaE

[SnapApp @Snap_App]

Marketers are increasingly being asked to deliver on #sales and #revenue-based goals, which makes tracking the value of your #marketing more important than ever. Here’s what NOT to do when calculating your #ROI 📈, via @MannCoInc: https://t.co/upBKIeEqp6

[SnapApp @Snap_App]

Marketers often stuck on their #MQL to #SQL #ConversionRate, but this KPI is, at best, a leading indicator of success. Learn how to track more meaningful metrics that here: https://t.co/a6QW8x811h

[SnapApp @Snap_App]

15 high-converting landing pages so beautiful they’ll make you wish you built ‘em 😍 ➡️ https://t.co/3Dyx5YcD2b

[SnapApp @Snap_App]

What Bigger Companies Know About Demand Gen — And Why You Should Care, via @forbes https://t.co/e7dobsD8Lc

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Big news! We’re excited to share that Uberflip has acquired SnapApp. Learn more about the announcement here: https://t.co/dHnFU2Zxyd

[SnapApp @Snap_App]

If #LeadQuality is the peanut butter 🥜 #SEO is the jelly 🍇. Find out how a strong #SEO (and #PPC) program can help drive high-quality leads that convert, via @komarketing: https://t.co/NH5GrfmyaU

[SnapApp @Snap_App]

Ready to up your #PPC game? More demand generation tactics than you might expect lend themselves well to #digitaladvertising. @sejournal shares #demandgenactics that work in PPC here:
https://t.co/5J5YRj55W7

[SnapApp @Snap_App]

Activity-based lead scoring leaves marketers with only part of the story, as models make assumptions about buying intent. Find out how to rethink your lead scoring model here: https://t.co/xkVver9a7K

[SnapApp @Snap_App]

Want to increase your #MQL #ConversionRate? @MikeKamo says bring #content effectiveness into the conversation by reviewing your editorial calendar against conversion rates. More from @cmicontent here ➡️ https://t.co/V5S0IkXIbj