Social on lock

[Chargeflow - The Chargeback Platform @chargeflow]

✨Chargeback automation is getting easier day by day ✨

We’re thrilled to introduce the new “Continue with Google” feature for Chargeflow.

Now, signing up or logging in takes just one click, giving you instant access to all your chargeback details.

Managing your online business has never been this seamless and straightforward!

[Social on lock @SocialOnLock]

@chargeflow Wow. Incredible how far content can take your brand

[Chargeflow - The Chargeback Platform @chargeflow]

From getting your Meta ads account banned to building an 8-figure empire using YouTube?

When this guy started his business, his ad account got shut down because Meta considered his products a weapon.

Instead of fighting to get his ad accounts back, he took an alternative route that led him to a community of 17 million people across social media and 8-figures in revenue.

Meet @theisaacmed, the founder of Mini Katana LLC

His journey started with a poorly made, expensive samurai-themed letter opener bought in Little Tokyo, L.A

Seeing a market opportunity for high-quality katanas, Isaac maxed out his credit cards to manufacture a superior product.

His entrepreneurial journey was about to take off, but not without challenges.

One major challenge was when Facebook banned his ads, labeling his product as a weapon. This obstacle forced him to rethink his marketing strategy and explore new avenues.

Determined to succeed, Isaac turned to TikTok, where he found organic success. His second video garnered a sale from just a few thousand views, marking an ah-ha moment that validated his content-driven strategy.

Then, Isaac set his sights on YouTube, recognizing it as the next big frontier for content expansion. The Mini Katana YouTube channel quickly grew through engaging, humorous content that resonated with audiences.

During the last six months, Mini Katana’s channel gained more than half a billion views and over 6 million subscribers from both short and long-form videos.

Isaac views Mini Katana as a media lifestyle brand first, with e-commerce as a secondary focus. By prioritizing subscriber growth and views over immediate sales, he believes this approach will ensure long-term success.

What can we learn from Isaac’s story?

Community: Building a multi-figure brand that lasts for years requires a strong community-building strategy before selling products. Focus on creating high-quality content that resonates with your target audience.

Quality of Product: Manufacturing high-quality swords is a significant challenge. Supply constraints remain due to product complexity. Providing the best quality is crucial to maintaining a community that craves your products.

Creating a Lifestyle Brand: Mini Katana doesn’t just have customers; it has loyal fans.

Positioning as a lifestyle brand with physical goods builds a global community of 17 million people. This opens opportunities beyond sales, such as starting @KanpaiFoods this year (already has 200k subs in its first 3 months and is set to be in 5k+ doors by the end of 2024)

Isaac Medeiros and Mini Katana exemplify how creativity, community focus, and quality can drive an eCommerce brand to impressive heights without relying on traditional advertising.

------

Thanks for reading along.

Found this post inspiring?

🔁 Make sure to share it to inspire other CPG founders trying to build empires

#CPG #eCommerce #DTC #Entrepreneurship

[Chargeflow - The Chargeback Platform @chargeflow]

Black Friday is 114 days away.

With the concerning growth of chargeback fraud during the holiday season year over year, it's crucial to take your chargeback prevention strategy as seriously as your marketing strategy to protect your bottom-line profit.

Here are 7 tips to minimize chargebacks on Shopify:

1. Geo-filtering & Blacklists: Deploy geo-filtering and maintain robust blacklists to shield your business from high-risk regions. This helps prevent fraudulent transactions and reduces the risk of chargebacks. For Shopify users, the "Geolocation" app can assist in implementing these filters efficiently.

2. Proactive Communication: Communicate proactively with customers about order status, delivery times, and potential delays through email, SMS, or in-app notifications. This transparency reduces misunderstandings and the likelihood of chargebacks.

3. Address Chargeback Codes: Familiarize yourself with chargeback reason codes related to returns and exchanges, such as "Item Not As Described." Understanding these codes helps you address potential disputes proactively, particularly during the busy holiday season.

4. Transparent Return Policies: Implement clear, customer-centric return policies. By addressing customer concerns proactively, you can mitigate chargebacks and ensure customers feel confident in their purchase decisions.

5. Optimize Descriptions: Provide detailed product descriptions and high-quality images, especially for popular holiday items. Customers rely heavily on online information, so ensure your listings set accurate expectations to avoid disputes.

6. Staff Training: Focus on training your staff for enhanced operations during the holiday rush. Well-prepared employees can handle customer inquiries and disputes more effectively, minimizing errors that could lead to chargebacks.

7. Updated Inventory: Regularly update your online inventory to prevent overselling products. If customers purchase items that are out of stock, they may resort to chargebacks instead of seeking refunds. Keep inventory accurate to avoid these situations.

Implement these strategies to optimize your business operations for the upcoming holiday season!

What other tips would you add?

[Chargeflow - The Chargeback Platform @chargeflow]

Happy 4th of July to everyone celebrating 🫡🇺🇸❤️

[Chargeflow - The Chargeback Platform @chargeflow]

Hackaflow, AKA Chargeflow’s first ever hackathon, has officially STARTED!

Team members have gathered to create the most beneficial project for the company’s growth, all in less than 24 hours.

Which team do you think will take first place?

[Chargeflow - The Chargeback Platform @chargeflow]

It's time to take your brand's growth to a whole new level 📈

Introducing "Level Up Your DTC Brand," a digital event discussing the latest strategies on how to scale brands on Shopify, featuring @jimmykim, @calebulf, @itsaliciagan and more

[Chargeflow - The Chargeback Platform @chargeflow]

Freebird = Freedom from Chargeback Management.

Learn about Freebird and how Chargeflow supports their mission:

Freebird is a head-shaving company, serving more than 450,000 happy customers and counting.

Out of these 450,000 customers, many of them pay a subscription to receive their products monthly.

And out of all these paying subscribers, some of them commit friendly fraud.

The reasons may vary: they might forget that they subscribed in the first place, they might be unsatisfied with their purchase, or they might just try to exploit the system by easily getting cashback from the bank.

Freebird, which is on a mission to free men from the hassle of head care, doesn't have the capacity to handle each and every chargeback manually, so they let Chargeflow handle it.

Therefore, they are winning 7/10 of their chargebacks, utilizing AI and automation to delegate the annoying task of handling chargebacks, allowing them to focus solely on business operations.

It's safe to say that if your business is subscription-based, the best way to enable growth without chargeback interruptions is by using automation, artificial intelligence, and big data.

And if you don't utilize these tools to grow and maintain your eCommerce business, you're leaving money on the table

[Chargeflow - The Chargeback Platform @chargeflow]

Chargeback disputes are becoming a norm rather than a last resort, with a staggering projection of reaching over $15 billion by 2026 in the U.S. alone 🤯

In a notable shift, consumers contested approximately 105 million charges last year, totaling around $11 billion. This reflects a significant increase from $7.2 billion in 2019, as reported by Datos Insights. With a nearly 40% rise anticipated by 2026, businesses and financial institutions are bracing for the impact.

Have you ever filed a Chargeback? If so, for which reason?

[Chargeflow - The Chargeback Platform @chargeflow]

About last night 😎 @Sub_Summit #ChargeflowSquad

[Social on lock @SocialOnLock]

@chargeflow @Sub_Summit 🔥

[Chargeflow - The Chargeback Platform @chargeflow]

⚡️This year's @Sub_Summit is going to be special.

The quality of the speakers is unparalleled, and the wealth of knowledge that will be shared is more exciting than ever.

Here are seven talks and sessions that we are not going to miss, and we believe that should not too:

1. @mrsharma Hear the master of DTC growth spill the tea on how they're accelerating the growth of the biggest CPG companies in 2024.

Where: Mainstage - Chargebee Theater
When: Monday, 2:00pm - 3:00pm CT

2. Chew On This LIVE

Ankit Patel, @obviceo, and @Ashvinmelwani of Obvi join forces with Ben Yahalom on stage to discuss the most relevant tactics they use to maintain their DTC giants.

Where: Studio Stage Sponsored by BOLD
When: Monday, 12:30pm - 2:00pm CT

3. Embracing Predictive Revenue with Emily Sewell, Jessie Babiarz, Brice McBeth and Colin Barceloux

Learn how leading brands like Udemy and Zenni Optical have seamlessly integrated subscription models into their traditionally one-time purchased products.

Where: Track 1
When: Tuesday, 11:40am - 12:25pm CT

4. Beyond Sign-Ups: Engagement is the New Retention with Richard Kestenbaum, Tiffany Accardi, and Yael Dornbusch

Explore the art of personalized subscriber experiences, a key to building lifelong subscribers and brand advocates.

Where: Track 2 Sponsored by GrapevineAI
When: Tuesday, 3:25pm - 5:20pm CT

5. Profitable Packaging Hacks with Ankit Patel, Thomas Krieger, @AaronJNosbisch.

Delve into innovative strategies for optimizing packaging in today's omnichannel market with the legendary executives from Obvi, Brez and Kitty Poo Club

Where: Track 3 Sponsored by Recharge
When: 9:00am - 10:10am CT

6. Launch Your Box Podcast LIVE with Sarah Williams Also known as “The Subscription Box Queen”, dive with Sarah into a session where she’ll talk ways to grow and scale a subscription box business.

Where: Studio Stage Sponsored by BOLD
When: Wednesday, 9:00am - 10:00am CT

7. Unleashing the Power of First 30 Days with Florence Ho, Zachary Zaranka, Henry Shi and Nathan Yap.

Gain insights on how to successfully optimize your onboarding processes, tailoring it to the uniqueness of each customer.

Where: Track 3 Sponsored by Recharge
When: Wednesday, 10:00am - 12:00pm CT

P.S - if you’re attending, be sure to stop by our booth and say hi 👋🏻

Get a breakdown of the volume of chargebacks you receive by time and processor, how many of them you are winning and what you can do to win more.

Find us at booth #705.

Found this thread valueable? Make sure to give us a follow @chargeflow and share with your audience.

Which other talks and sessions are you looking forward to? Kindly let us know in the comments below ⬇️

[Social on lock @SocialOnLock]

RT @chargeflow: The answer is simple: @Huel has achieved a 125% increase in the chargeback win-rate by adopting Chargeflow.

Before using…

[Rob Fraser @robbfraser]

Four months later and I haven't dealt with a single chargeback.

We've also increased our win rate from 27% to 40%.. and counting!

Shout out to @chargeflow* for crushing it.

*I'm a paying customer with no affiliation 🫡

[Social on lock @SocialOnLock]

@chargeflow ⚡️🙌🏼

[Chargeflow - The Chargeback Platform @chargeflow]

🚨 It's finally here! The Alerts Dashboard is now live for all users.

The days of groping in obscurity are officially gone.

With our newly designed interface, you now have the ability to comprehend your Alerts with absolute clarity, presented in a sleek, user-friendly layout:

[Alex Johnson @AlexH_Johnson]

In our NOT FINTECH INVESTMENT ADVICE series @sytaylor and I chat about fintech companies that intrigue us.

Let’s revisit @chargeflow, one of the many companies helping merchants deal with chargebacks.

WHAT WE SAID THEN:

Merchants have had a terrible time dealing with chargebacks. Chargeflow stood out to me as a relatively new, youngish company using AI and machine learning to fully automate the process of fighting chargebacks.

Their product is distinct from lots of others in this space, the majority of which are focused on PREVENTING chargebacks in the first place.

You don't see as many companies focused on knocking out the process of dealing with chargebacks, which is why Chargeflow offers a new POV on the issue.

Instead of aiming for 0 chargebacks through process or tech improvements, they see chargebacks as an ongoing issue that needs to be managed.

Chargeflow's goal isn't solely about reducing chargebacks; it's focused on relieving the manual burden on e-commerce companies. This shift in mindset marks a potential change in the industry.

Chargebacks will always be an issue: the gap between customer expectations and actual purchases will never go away.

And they may become a larger problem over time thanks to the complex rules that govern these interactions, which are getting more complex.

Over time, we might see AI systems designed to recommend tweaks to your e-commerce stack to incentivize the right behaviors (e.g., we're seeing some good win rates here, not so good there. Here are three tweaks to improve evidence or deter certain behaviors).

THAT WAS THEN, THIS IS NOW:

Since our last discussion, we've witnessed even more progress in the growing complexity and sophistication of commerce stacks. Merchants are quickly integrating new payment options to their stack – BNPL, pay-by-bank, etc. – so the challenge of managing disputes and chargebacks is growing.

In short, chargebacks are a really fascinating data science problem. I like the idea of a chargeback acting as the customer raising their hand, saying, "Something's wrong."

And then AI helps determine if the charge is worth disputing, fixing, or letting go.

To me, that's kind of the end state that we're building towards, and Chargeback represents a step in the right direction.

Curious about how Fintech companies operate? Sign up for my newsletter alongside 31K+ other industry pros👇

https://t.co/7joziM2pUD

[Chargeflow - The Chargeback Platform @chargeflow]

⚡️ It's now official

Chargeflow now officially integrates with @Adyen, Europe's leading end-to-end payment, data, and financial management solution.

From now on, you can handle your Adyen payments with a single click:

[Chargeflow - The Chargeback Platform @chargeflow]

A great reminder from @robbfraser on this beautiful Sunday night: don't overcomplicate processes in your Shopify store. The leaner your tech stack is, the smaller your monthly payroll and the faster you can grow 🙌🏼

Have a great week builders!

[Chargeflow - The Chargeback Platform @chargeflow]

COVID-era success, driven by government stimulus checks, was exhilarating for @my_obvi

But as the environment changed, @ashvinmelwani's complacency set in.

He realized that relying on sporadic ad testing wasn't enough. This forced him to improve his marketing approach.

This is the #1 skill he thinks CMOs need to obtain in order to sustain growth in 2024: