@Qazeem48515 Agreed, but competing for customer attention should be business's priority from day one. And this calls for more effort on product/category definition beyond tech - messaging, distribution channel development etc
You're right, but how'd they know if they never test it?
Customer reviews on a first product can help brands fathom what needs to be changed/ improved
Some customers may not want to pay for a scrappy product, but they still wanna see if the new product actually solves a problem
@Qazeem48515 Agreed, but competing for customer attention should be business's priority from day one. And this calls for more effort on product/category definition beyond tech - messaging, distribution channel development etc
For new DTC brands, your first product doesn't have to be perfect.
It needs to get into the hands of real customers.
That's where you learn what they love,
what they don't understand, and
what needs to change.
Sometimes, the best product research is simply launching.
Monday is here.
We shall be announcing a New Direction for Kenya. I am so excited about this and I invite you all to join us as we start this journey.
Sote Pamoja