Podcasts are not what you think they are. Check out our latest POV on our content platform Outerspace.
Dutch version:
https://t.co/15oFjDu5OD
French text: https://t.co/cqHYByjms7
DPG Media & Rossel Advertising acquire RTL Belgium. Here is what the new consortium is about when it comes to (offline) ad investments. 40% of total, and a majority in AV.
Latest update of our "digital world without #Cookies" #Podcasts series. This time a Dutch speaking conversation with @OlivierVZ. Check it out:
Spotify: https://t.co/UWds6XIbFl
Deezer: https://t.co/lRZZ83fNya
Google: https://t.co/5EjutG6uH4
A digital world with no third party cookie anymore. Listen to the point of view of Samuel Profumo (@sam_prof) , Chief Data Officer, #RTBF. #Podcast (in French) :
Google: https://t.co/4Dnhzpxs1I
Spotify: https://t.co/Zz54No4GlP
Deezer: https://t.co/L35bUYEfRl
Digital advertising without third party cookies: what about the legal aspects ? Check it out with our new podcast (in French):
Deezer: https://t.co/gJYDSGRf6V
Google: https://t.co/i9PdzIeeEp
Spotify: https://t.co/2NTPVENO7t
Another of our podcasts series elaborating on the cookieless digital world. This time we "walk on the tech side" with @RaphaelStuyck and @JonathJacoby.
Check it out (French only):
Google: https://t.co/WrU6W9caVP
Deezer: https://t.co/BCsbVFTbqf
Spotify: https://t.co/ynVthYpPIy
Cookieless world in digital advertising ? Space and partners talk about it (in French at this stage) in podcasts available on Deezer: https://t.co/XwJAJJZFfk or Spotify: https://t.co/HyH06GUlLR
Seen from @Space_BE : Les Belges plutôt à l’aise avec leurs #médias. Le taux de défiance dans la population belge est assez stable dans le temps, il est l’un des plus bas en Europe @BernardCools https://t.co/OPtvmZDDKt
Seen from @Space_BE : Belgen nogal gerust in hun #media. Het percentage van de Belgische bevolking die de media wantrouwen is een van de laagste in Europa @BernardCools https://t.co/2YSyHlt6IB
Social media (including Twitter 😉) and a wide variety of touchpoints: all that analyzed in our exclusive survey Pulsar C2C. Check it out: NL: https://t.co/48yTvWOYPD or FR: https://t.co/ocgPwS8pWd
Our initiative Polaris "Focus on effectiveness" comes into the news (Trends-Tendances Feb 27th). Kudos to @brunoliesse & Genevieve. Looking forward to developing this major evolution in our business.
Global learnings from our awareness follow-up of a range of brands. Offline and online is about "and", not "or". Media mix matters, but sufficiency is key. More on https://t.co/48yTvWOYPD or https://t.co/ocgPwS8pWd.
Effective Frequency: "how much is too much" ? Building on an Admap online report, we examine recent sources on this much debated subject. Conclusion ? Magic numbers do not exist. Complexity is king in this area.
@AMMABelgium: #soproud of 3 shortlist positions for our client Samsung: Best Media Strategy, Best Use of Native & content, Data & performance marketing ! Looking forward to the next steps.
Offline media investments in Belgium: -1% in 2018 compared to 2017. Online estimated @ +8%, but detailed data missing. See our newsletter in Dutch https://t.co/48yTvWOYPD or French https://t.co/ocgPwS8pWd
Podcasts are still a niche communication channel in Belgium. Niche but promising. See our analysis either in Dutch https://t.co/48yTvWOYPD or French https://t.co/ocgPwS8pWd
Our new Space Essentials is out. Focusing on owned, influence, channels, it shows consumers prefer brand recommendations from 'people like them'. Check it out https://t.co/8J0RvfmcoS
Congratulations to our client D'Ieteren for their magnificent IAB Mixx Award achievements: advertiser of the year + Gold Award Best Use of Technology within a campaign + Bronze Best Interface for "Audi e-xperience", Gold Best Community Management "VW Gif Models" etc. So proud!