SparkToro

We're an audience research tool that helps you discover people's sources of influence: who+what they follow, visit, read, watch, & listen-to.

[SparkToro @sparktoro]

🚨 New SparkToro feature drop:

Describe your exact audience — “small law firms upgrading websites” — and SparkToro shows you where to reach them.

No more guessing. Just data.

https://t.co/iBMdGxk9Kr

[SparkToro @sparktoro]

Tired: Telling ChatGPT one line of context and then asking it to give you ideas.

Wired: Showing ChatGPT your exported SparkToro data and then asking it to give you ideas.

Learn how...

[Ross Simmonds @TheCoolestCool]

What AI tools are your customers using?

@SparkToro gives you this information in their latest update and it's absolute gold. Here's what Canadians who visit Inc are using for AI and search tools:

[SparkToro @sparktoro]

Ticket sales are open for our SparkTogether Summit!

→ October 15-16

→ 1 day of the most inspiring business stories you'll ever experience

→ Optional SparkToro training; happy hour; mastermind; afterparty

Only 19 tickets left at the lowest price.

https://t.co/Fu6yQqiHbv

[Amanda Natividad @amandanat]

Nobody wants your one-pager.

The prospect might *say* they want a one-pager.

But what they actually want is all the information to make a buying decision in the least amount of time & effort as possible.

Act accordingly.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

In the last 100 days:
- 5 major new data features
- with only 1 engineer, @caseyhen
- Give that man a round of applause 👏

[Ross Hudgens @RossHudgens]

Start with a keyword research tool and you’ll find high difficulty terms that don’t convert.

Start with audience research and you’ll find low difficulty terms that do.

[SparkToro @sparktoro]

There are 3 social media mistakes that we see often. Here's the first one:

1) Begging for reshares. You're missing the bigger picture. Success is more than reshares — likes and comments matter a lot, arguably even more.

Read on for the other 2...

https://t.co/MVeglEWa36

[SparkToro @sparktoro]

This might be the last week you have to order gifts online to arrive in time for the holidays.

ICYMI: Check out our food & drink gift guide. All new picks, only items we love, and all (er, mostly) small businesses that are worth supporting.

https://t.co/aIKDmilAcj

[SparkToro @sparktoro]

"Is my audience switching to AI tools?"

"Are they using Google less?"

"What about other discovery tools like Reddit, Pinterest, or Amazon?"

Good news. Now we can answer this question for you. Learn more on the blog.

https://t.co/KJqnmXV623

[SparkToro @sparktoro]

What are the biggest challenges for digital agencies today? How's sales pipeline, the remote work environment, and what's the expected impact of AI?

We and our friend Paddy Moogan took a closer look, surveying 600+ agencies owners. Read on.

https://t.co/fqBW8UAovb

[SparkToro @sparktoro]

We know people use Google to search. But what types of searches and for what purposes? We analyzed 300+ million queries to find out.

New research on the blog:

https://t.co/ay4cs3XNHE

[SparkToro @sparktoro]

All new: the 5th edition of our annual food & drink gift guide!

40+ picks for every kind of foodie in your life.

https://t.co/YusYPCQPIT

[SparkToro @sparktoro]

3) Content ideas a.k.a. headline ideas. Travel writers might want to read a post called, "Top 10 Family Vacation Spots int he USA."

Create a free account at sparktoro dot com to take a peek.

[SparkToro @sparktoro]

📣 Announcing: Topics in SparkToro! We now show you:

1) Relevant topics. What your audience cares about and is likely to consume or look for anywhere online.

🧵

[SparkToro @sparktoro]

2) Broad interests. See your audience's other interests. For instance, travel writers are likely into personalized itineraries and photography.

[SparkToro @sparktoro]

"Keywords may be an old, blunt lever – but old + blunt still works.

At the heart of more than a few failed PPC campaigns is a failure to evolve their keyword list in response to audience behavioral changes."

Read this post by Sam Tomlinson:

https://t.co/tO4IbIWzNA

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

We're giving away 5 free tickets to #SparkTogether. Just send an email with your story 👇👇👇 to marketing at sparktoro dot com.

[SparkToro @sparktoro]

How has our audience research tool helped you become a better marketer?

We want to hear from you!

We're giving away 5 tickets to our #SparkTogether conference in Seattle this fall. To enter, tell us your SparkToro story.

https://t.co/jreLpvQlE8

[SparkToro @sparktoro]

🎶 We are living in a Zero-Click world and... 🎵

https://t.co/DKRAweLfel