Iris Yim

Creative problem solver, visual thinker, entrepreneur, market researcher, into multicultural intelligence, culture, travel and tango.

[Iris Yim @SparkleInsights]

I’ve been collaborating with Ray, an incarcerated artist and writer in Texas, through Inner Sparkk Studio.

His latest essay offers a rare, human glimpse into life inside a county jail — honest and reflective.

Proud of the progress he’s made.
👉 https://t.co/MqBn7fONC6

[Iris Yim @SparkleInsights]

@Jake__Wujastyk Adopt an Inmate

[Iris Yim @SparkleInsights]

Who would have thought!

Who sells the most sushi in America? Kroger. https://t.co/4O3Pkkfpx8 via @WSJ

[Iris Yim @SparkleInsights]

To be or not to be, it's a tricky question

Companies That Embraced Social Issues Have Second Thoughts https://t.co/w59peRh8S7

[Iris Yim @SparkleInsights]

It was amazing to meet Anthony Francisco, creator of some of the most beloved Marvel characters, costumes and scenes, at the 3AF: Asian American Advertising Federation Asian Market Summit at the Japanese American National Museum in Los Angeles this past w…https://t.co/BUPnT608Gb

[Iris Yim @SparkleInsights]

I have been on the road the past few months and navigating through airports is a bit insane.
Not only some layover time is ridiculously short and the airport is often so crowded that I can't even run to get to my gate, and sometim…https://t.co/MEnvwsEy9F https://t.co/2zB2bVtE2d

[Iris Yim @SparkleInsights]

So glad to be a part of the 3AF 2023 Asian Marketing Summit! This is the first back in person conference that we had post pandemic. So great to see new faces and catch up with old friends. Love the energy and the momentum!

I also had the opportunity to…https://t.co/JhI0mldwHL

[Iris Yim @SparkleInsights]

Thank you @eatingdivine, @sjcabral, Anthony Francisco for an amazing presentation "Renaissance of Filipino Culture through Fil-Am History, Identity, Living Traditions and Values" at the 3AF: Asian American Advertising Federation 2023 Asian Marketing Summi…https://t.co/zMSv4jBwQa

[Iris Yim @SparkleInsights]

The small but mighty team of the 3AF: Asian American Advertising Federation board who makes the Asian Marketing Summit possible: hauling beverages and snacks, being MC, and checking in guests at the door! It's always a pleasure to work with such a wonderf…https://t.co/x0mXCER7Uf

[Iris Yim @SparkleInsights]

Great to see my friend @Kokoyachuk at the 3AF: Asian American Advertising Federation 2023 annual conference. Thank you for joining me on the panel about how to conduct in-language and in-culture Asian research!! Great chat. https://t.co/n1cpHGtkiq

[Iris Yim @SparkleInsights]

Getting ready for the 3AF Asian Marketing Summit at the Japanese American National Museum tomorrow with Genny Hom-Franzen and Indrajit Majumdar https://t.co/WBpXzH1xSG

[Iris Yim @SparkleInsights]

It was a pleasure to be on ThinkNow Research's podcast with my friend @marioxcarrasco to talk about subjects that both of us are passionate about - multicultural research! Mario, thank you for the chat! It was fun! https://t.co/LJQG7dos7n

[Iris Yim @SparkleInsights]

@MQMan @LinkedIn Thank you for a very insightful and educational article!

[Iris Yim @SparkleInsights]

Google plans to make its search engine more ‘visual, snackable, personal, and human.’

it's about time Google reinvents itself. A few days ago I was using ChatGPT to do research on how to open a tattoo parlor for a friend and asked…https://t.co/wdHmlF3fzi https://t.co/IwlLQbHWp9

[Iris Yim @SparkleInsights]

Jo Muse had the foresight of founding a truly multicultural ad agency with his allies to find "zones of commonality" among minority groups more than two decades ago. As marketing enters a new era of DEI/inclusive marketing, we need more of this spirit and…https://t.co/ITB3C6VIHF

[Iris Yim @SparkleInsights]

AI and ChatGPT were the talk of the 2023 Insights Association annual conference at Hilton Head, SC, just as everywhere else. I was blown away by the potential of incorporating AI in research execution to increase efficiency and equally concerned about the…https://t.co/ceRN8brSpX

[Iris Yim @SparkleInsights]

It was an honor to be on the DEI panel led by @peppermiller after Pepper's Inspiring presentation "Let Me Explain Black Again" with @dtonjo72, Kayte Hamilton, and Belinda Brown at the 2023 Insights Association's annual conference at Hilton Head, SC. Thank…https://t.co/1zfNLARDiB

[Iris Yim @SparkleInsights]

Think twice when you ask to work from home. The next thing you know, you may not have a job anymore.

Next Wave of Remote Work: Outsourcing Jobs Overseas https://t.co/9JjMdOWux1

[Iris Yim @SparkleInsights]

Effective campaigns start with accurate market research insight. Unfortunately despite the fact that two thirds of Asians in the US are foreign born, marketers often rely on syndicated research reports on Asian Americans which are…https://t.co/60wIJSTiyl https://t.co/SmbIvhtTKJ

[Iris Yim @SparkleInsights]

Research Triangle friends, a friend of mine is organizing a conference on influencer marketing to be hosted by Saint Augustine's University in Raleigh. The agenda looks amazing. If you're interested in attending in all or part of i…https://t.co/q8y9J2UQ6a https://t.co/XEgWHZqQN7