Camilla

turn service vendors into enterprise partners. 40+ clients, Est. 2023. Partner & business development @Durindal_US

[Camilla @SpheraTimes]

@waelnassaf Actually, marketing has also never been easier. It's just that most AI slop out there starts with "oh I can do this, this is cool" instead of solving real problems

[Camilla @SpheraTimes]

The reason most early-stage GTM plans go wrong is founders starting with the product in mind.

You start with the customer in mind.

Build a profitable product / solution after a 20min search on a subreddit >>> spend 6 months building with no validation.

[Camilla @SpheraTimes]

@hthieblot @aegloist

[Camilla @SpheraTimes]

@daniel_tian1 @photon_hq Curious, how do you deal with Visas? I know many SF refraining from hiring outside talent because of an increase in visa cost

[Camilla @SpheraTimes]

Honestly, it's a skill issue.

The real problem is that the idea of a workforce has shifted since covid. People figured out their income could increase by 30-50% so long as they hopped jobs every year, and they did.

Either match wage growth or offer more competitive salaries/benefits if you want to increase tenure.

[signüll @signulll]

most ppl underestimate how chaotic early stage startups actually are.

from personnel turnover & shifting commitments to the fact that everyone now operates with the same fomo/optionality glut you see in dating markets (dating markets are most visible form of this but this is happening everywhere). when ppl have infinite options commitment gets expensive in their mind & the evaluation period never closes.. every day is a reeval against the shadow portfolio of everything they didn’t pick.

so the job of a founder is often managing the continuous rerecruitment of your own team against a moving outside option. that emotional & narrative layer is as much if not more than anything you ship.

[Camilla @SpheraTimes]

@thegeniusceo Mark Zuckerberg and the rest of the Bigtech founders never had a great sense of fashion tbh

[Camilla @SpheraTimes]

@GJarrosson The fact that any 30-year-old can think their expertise is not worth investing in because of their age is mental.

Every day, there are expensive launch videos, but 70% of those startups don't last a year. Being a young founder doesn't mean being a successful one

[Camilla @SpheraTimes]

@coryetzkorn something to chew on: If Tinder, Airbnb, and DoorDash were built today, most people would have still scoffed at it

[Camilla @SpheraTimes]

@jgreyfriend mid-market could never get it

[Camilla @SpheraTimes]

@creatine_cycle The thing about SF I'm hearing is that the energy is so contagious, 996 sounds sustainable

Talked with too many people moving there, and I'm honestly considering it

[Camilla @SpheraTimes]

@mariyav4leva also the best CFO profile in 2026

[Camilla @SpheraTimes]

@harjtaggar This is where hiring a CEO can come in handy. No matter how disciplined you may be, you will always sabotage what you don't want to pursue

human nature

[Camilla @SpheraTimes]

There are two different magnitudes for AI, and almost nobody talks about the second.

The first is value magnitude, or how much impact value AI is creating for companies that use it.

Second is reach, or how many companies worldwide are using AI. 73% of the AI investing has gone in the Bay Area so far.

There's still a plethora of companies running on spreadsheets and manual workflows.

We're so so so early.

[Jeson Lee @thejesonlee]

it's insane to me how most people outside of the tech bubble still have no idea what is about to happen to the economy, and the magnitude of the AI/physical AI wave.

once you see it, you can't unsee it. I'm just grateful to have a front row seat!

[Camilla @SpheraTimes]

@austinxwalker also got a personal question for ya, DMd

[Camilla @SpheraTimes]

@drewhahn especially in AI. There are too many use cases to AI to draw out the best one

if you see an industry crave it, go for it and become the best for AI + [insert industry]

[Camilla @SpheraTimes]

@p_millerd ironically AI is making a lot of individuals increasingly paralized by 'too many choices'

Would be a great initiative

[Camilla @SpheraTimes]

@dakshgup @aegloist going to be next

[Camilla @SpheraTimes]

@PrimalNick There was a study where birth rates significantly decreased after the new iPhone (and consequent competitors) launched in 2007.

Prob the answer for you would be to just uninstall or block social media, but it won't address this societal gap