Shake it off #BubbaWallace, your poll numbers are 2x Trump's! Our recent study of 1000+ Americans indicates nearly two-thirds (63%) have a positive impression of you - the President's current approval ratings are closer to 1/3 (38%) #NASCAR#BLM
Report: https://t.co/gaWSKA8omS
We've released results of wave one of our Impact of #COVID19 on Live Events Study. The findings show consumers have anxieties about returning to #events once they're safe to attend again, but there are silver linings for the future of the event industry. https://t.co/dVf8iQ1uv5
It would be “a mistake” for event organisers in the US to expect the same marketing strategies used prior to the coronavirus outbreak to attract fans when live sport resumes, according to Jed Pearsall, the president of Performance Research #SportsBiz https://t.co/dfTSndcJXQ
We all know how powerful sports can be in connecting people, but the @homelesswrldcup is showing us that in a whole new way. When sports and social good collide, it’s more than powerful— it’s inspirational. #Mexico2018HWC#MoreThanAGame
Just finished our busiest and most productive 7 months of onsite projects ever at Performance Research 12 Studies 15,842 fan intercepts/surveys 7 qualitative video projects!!! #onsiteresearch#sponsorship#sponsoreye
From stunning venues to hassle-free transportation, and among the warmest welcome felt in 18 Olympiads for Performance Research has attended, PyeongChang over delivered on its promise: Passion. Connected. @Olympics#Olympics#sponsorship
Who can ignore a giant @CocaCola vending machine!? Fans lined up to drop a table-sized coin in the slot for a free #Coke and chance for more. While less interactive than Coke’s super-activation Beat Wall at London 2012 Games, this won gold for photo ops #sponsorship#Olympics
.@McDonalds may have unceremoniously dropped its Worldwide Olympic Partnership, but built an unparalleled on-site presence as Official Partner of PyeongChang 2018 #Olympics#partner#Marketing
. @Kia_Motors BEAT PLAY combined dazzling design with simple-but-fun photo ops and old-school games. Its family-friendly atmosphere may have been the best in generating fan smiles #Olympics#Olympics2018#sponsorship#activation
In a mix of stunning architecture, futuristic technology, and state-of-the-art VR, @Samsung stood out. The brand promise #DoWhatYouCant was highlighted in every square foot, setting a new bar for Olympic activations #Olympics#sponsorship
A tradition not seen since London 2012, for just $2 fans without event tickets can enjoy the excitement of Gangneung Olympic Park. Massive activation sites, mostly by Asian based sponsors, blend excitement & marketing to make crowds feel part of the games #Olympics#sponsorship
What should sponsors do when great partnerships take an ugly turn? #USAG#sponsorhip@ATT We share our thoughts and what the public thinks in our latest blog post: https://t.co/Q1VL2Thgym