Performance Research

Marketing Analysis for Corporate Sponsorship of Sports and Special Events

[Performance Research @SponsorEye]

Shake it off #BubbaWallace, your poll numbers are 2x Trump's! Our recent study of 1000+ Americans indicates nearly two-thirds (63%) have a positive impression of you - the President's current approval ratings are closer to 1/3 (38%) #NASCAR #BLM
Report: https://t.co/gaWSKA8omS

[Performance Research @SponsorEye]

We've released results of wave one of our Impact of #COVID19 on Live Events Study. The findings show consumers have anxieties about returning to #events once they're safe to attend again, but there are silver linings for the future of the event industry. https://t.co/dVf8iQ1uv5

[SportsPro @SportsPro]

It would be “a mistake” for event organisers in the US to expect the same marketing strategies used prior to the coronavirus outbreak to attract fans when live sport resumes, according to Jed Pearsall, the president of Performance Research #SportsBiz https://t.co/dfTSndcJXQ

[Performance Research @SponsorEye]

We've analyzed major U.S. sports & event cancellations (including @NFL draft, @KentuckyDerby, @NBA season, @SXSW, @Coachella, @NASCAR races and more) to date due to #COVID19 and estimate $6B in economic losses. Read more https://t.co/QWiZhgjkxq #economicimpact

[Performance Research @SponsorEye]

All About People en Español's Festival 2019, Returning to NYC! https://t.co/eoYld0qnxz

[Performance Research @SponsorEye]

@HopeNobles Sm

[Performance Research @SponsorEye]

We all know how powerful sports can be in connecting people, but the @homelesswrldcup is showing us that in a whole new way. When sports and social good collide, it’s more than powerful— it’s inspirational. #Mexico2018HWC #MoreThanAGame

[Performance Research @SponsorEye]

Just finished our busiest and most productive 7 months of onsite projects ever at Performance Research 12 Studies 15,842 fan intercepts/surveys 7 qualitative video projects!!! #onsiteresearch #sponsorship #sponsoreye

[Performance Research @SponsorEye]

From stunning venues to hassle-free transportation, and among the warmest welcome felt in 18 Olympiads for Performance Research has attended, PyeongChang over delivered on its promise: Passion. Connected. @Olympics #Olympics #sponsorship

[Performance Research @SponsorEye]

Where architecture exudes high-tech. @KoreaTelecom brings world’s first broad-scale 5G Network to @Olympics Fans #Olympics #sponsorship #activation

[Performance Research @SponsorEye]

Sometimes simple is best. @Omega keeps it running fast with a bob-sled photo op #sponsorship #Olympics2018 #activation

[Performance Research @SponsorEye]

Who can ignore a giant @CocaCola vending machine!? Fans lined up to drop a table-sized coin in the slot for a free #Coke and chance for more. While less interactive than Coke’s super-activation Beat Wall at London 2012 Games, this won gold for photo ops #sponsorship #Olympics

[Performance Research @SponsorEye]

Just 881 days and 639 miles away from PyeongChang, Japan is already building excitement for Tokyo’s 2020 Summer @Olympics #Olympics #sponsorship

[Performance Research @SponsorEye]

.@McDonalds may have unceremoniously dropped its Worldwide Olympic Partnership, but built an unparalleled on-site presence as Official Partner of PyeongChang 2018 #Olympics #partner #Marketing

[Performance Research @SponsorEye]

Lower-tier partner @thenorthface constructed a high-tier presence. Multiple tents highlighting individual sports kept fans busy collecting stamps at each stop for prizes #sponsorship #Olympics #Olympics2018

[Performance Research @SponsorEye]

A @Kia_Motors photo op in action!

[Performance Research @SponsorEye]

. @Kia_Motors BEAT PLAY combined dazzling design with simple-but-fun photo ops and old-school games. Its family-friendly atmosphere may have been the best in generating fan smiles #Olympics #Olympics2018 #sponsorship #activation

[Performance Research @SponsorEye]

In a mix of stunning architecture, futuristic technology, and state-of-the-art VR, @Samsung stood out. The brand promise #DoWhatYouCant was highlighted in every square foot, setting a new bar for Olympic activations #Olympics #sponsorship

[Performance Research @SponsorEye]

A tradition not seen since London 2012, for just $2 fans without event tickets can enjoy the excitement of Gangneung Olympic Park. Massive activation sites, mostly by Asian based sponsors, blend excitement & marketing to make crowds feel part of the games #Olympics #sponsorship

[Performance Research @SponsorEye]

What should sponsors do when great partnerships take an ugly turn? #USAG #sponsorhip @ATT We share our thoughts and what the public thinks in our latest blog post: https://t.co/Q1VL2Thgym