ZEPH

.

[alexei @alexeixbt]

study yourself. your patterns. habits. compulsions. trauma. anxieties. insecurities. addictions. once you see them, the unconscious becomes conscious. and the moment you know what they are and how they control you, you awaken. you become unstoppable.

[truly.sther🌟 @trulysther]

I have different names, any name you call me I know where you know me from 😹😹😹

[biggFred 🗣 @Rozzinho_732]

A nigga has seen too much grace to ever doubt God

[Reads with Ravi @readswithravi]

“Don't climb a mountain for the world to see you. Climb a mountain for you to see the world.” — Unknown

[Every nigga deserves @ENIGGADESERVES]

Bet on yourself, my nigga.

[$ @jxtsummer]

so many films to watch.... knowledge to obtain.... books to read to.... music to discover.... people to meet..... but only one life..... how cruel

[Engineer Faisal @PyeparFaisal]

CERAMIC SURFACES!!! Remember this name.

Remember a while ago when I randomly sent some of you surveys asking questions about Uganda’s tile market? Today, I can finally tell you why.

Last year, a friend approached me with an idea: “Let's setup a tile business.”

Did I know anything about tiles? NO. 😂
Was I excited about the project? HELL YESSSSSSS.

For the better part of the last 10 years, I’ve wanted to be part of building something bigger than a social media campaign, post or video.

I wanted to experience what it means to take a business from an idea, give it an identity, understand its customer, take it to market and, hopefully, watch it become something much bigger than any of us who started it.

Much as Ceramic Surfaces handed me this opportunity, I still knew absolutely nothing about tiles. I started where I think more marketers should start: I asked.

I spoke to people, sent out surveys, asked contractors, architects, designers and people within the industry what sells, what frustrates them, what customers complain about and what they would want a new player to do differently.

This process has probably been my biggest lesson so far: You don’t need to know an industry before you market it. But you need to respect it enough to learn it before you start marketing.

Before we even came up with the LOGO, I had to ask myself this... “What is happening in this market, and where can this brand genuinely matter?”

Those answers are now influencing everything we’re building; from the brand and showroom experience to the marketing strategy and how Ceramic Surfaces will eventually introduce itself to Uganda.

We officially broke ground on the construction of the showroom last week, and I plan on documenting this entire journey as we build up the CS brand move from an idea, to research, to strategy, to identity and finally to a sale

So I’m posting these first pictures here for one reason: I want you all to know why you will not be seeing alot of me for the next 3 months... But also, may I please take your TILE order?

[ᴋxʟᴀᴅᴇ @KXLAADE]

R.I.P to our friends who passed away at a young age, we didn’t forget about y’all.

Keep resting in peace 💔🕊️

[postydiary @postydiary]

the older i get the more i appreciate being out of the loop. i don't want to know anything about anyone

[Game6ix🎸 @paayme3]

Some Niggas be looking happy asf and going through the darkest times of their life keep ya head up gangsta

[🥷 @_iamhabeeb]

Being around ambitious people makes you want to do better

[Guinness World Records @GWR]

All the records broken by Lionel Messi today:

Most FIFA World Cup finals goals by a football (soccer) player - 18

Most FIFA World Cup matches played in by an individual - 28

Most matches won by a player at the football (soccer) FIFA World Cup - 18

Most minutes played in the football (soccer) FIFA World Cup - 2,489

We are witnessing history.

[🕊 @sirtrickzz]

generational wealth starts with one stubborn nigga who refuses to quit.

[Noluthando Ngcobo @LuthandoFuze]

Your voice note is incomplete without “so yah” at the end.

[iloveyourmummyjsyk @g4na_xo]

I’m generally an uninterested nigga. I like to avoid things

[motion. @hashtagtw0]

Exposure will save you from being impressed by average.

[•Mel•🏂 @DrMel_]

The lack of talking is compensated by being extremely observant.. You’d be a clown to move funny thinking they haven’t clocked you

[L @xl__ama]

Me ignoring you is me being nice

[Ja Leto @_falsi1ke]

Sometimes it's better to forget about love and focus on how you're going to get money and get yourself out of poverty.

[C @cyrusamanya]

You should have things you don't do, places you don't go to, substances you don't take, words you don't say

By all means, have Principles and Standards.