Stacy Durand

Owner, Partner, & Board Member, @SmartMedia_Tech | Television Innovator | Streaming Platform Expert | Female Empowerment Leader

[Stacy Durand @StacylDurand]

If you're a #leader, your goal shouldn't be to eliminate #fear in your workplace; avoiding fear means avoiding #growth.

Instead, we should be seeking to cultivate environments where every single person feels *safe* to move through their fears in challenging moments.

#courage

[Stacy Durand @StacylDurand]

Data consistently shows that a sense of #belonging outweighs employees' need for #WorkPlaceBenefits like #RTO.

Treat your employees with:

1️⃣ #Empathy
2️⃣ #Care

THIS is what motivates teams to stay engaged and bring their best work to the table.
@janbruce https://t.co/1SiVF4kOgK

[Stacy Durand @StacylDurand]

The best part of this year's #Emmys:

It reminded us that amid all the changes, #TV isn't going anywhere.

The #streaming revolution has cultivated new genres while giving us a priceless opportunity to look back at shows that shaped our world.
@WaterSlicer https://t.co/bjICyTjyAR

[Stacy Durand @StacylDurand]

This is indicative not just of the incredible growth of #CTV, but also of the continued importance of #LinearTV in the coming years. For the time being, you can't have one without the other - at least not if you want a smart, effective strategy. #AdSpend https://t.co/kdxXWPndwz

[Stacy Durand @StacylDurand]

People LOVE football - and Football draws massive audiences. This year's NFL season was fun to participant in - results, GRPs, IMPs and ROI were off the charts. #LinearTV #LiveTV https://t.co/F2ZXCXc9ba

[Stacy Durand @StacylDurand]

This is an incredibly interesting move. I'm intrigued to see how effective it will be at honing in on and targeting specific audiences. Will this become the standard practice in 5-10 years? #AI #AdBuying #LinearTV #Streaming https://t.co/ZvbwkJ1Ndt

[Stacy Durand @StacylDurand]

Understanding #PlatformDecay is essential if we want to understand better what the next front of the #StreamingWars is likely to be: licensing. #Streaming https://t.co/Zmd49YvEJH

[Stacy Durand @StacylDurand]

Linear TV is just too affordable to walk away! It had a little glow-up moment this 4th Quarter - and it continues.....
Streaming and CTV are amazing and the way of the future, but we cant overlook the power of linear right now....

#Brands #Branding https://t.co/888qU8luIw

[Stacy Durand @StacylDurand]

Many thought the #StreamingWars had ended, but it was only a matter of time before a new battlefront emerged. With an increasing number of platforms now offering an #AdSupportedTier, it's clear that the #streaming wars will be alive and well in 2024. https://t.co/wWdseIw4u9

[Stacy Durand @StacylDurand]

Are advertisers placing less of an emphasis on #LinearTV? Yes, but they're smart not to completely abandon it. There is still a lot of discovery left to do when it comes to #advertising through #CTV and #linear is nothing if not reliable. https://t.co/OQ1ixulllu

[Stacy Durand @StacylDurand]

Check out our very own Matt Hunt discussing how the use of #Web3 can help users have a more seamless digital experience at Sydney's first SXSW. https://t.co/DiJmpUGYm0

[Stacy Durand @StacylDurand]

As CTV continues to grow and evolve, so will advertisers' strategies. Right now, we're seeing advertisers explore the idea of "shoppable TV" in an effort to engage audiences. https://t.co/QWo8c2ztJX

[Stacy Durand @StacylDurand]

Building #BrandLoyalty starts with #engagement. If your engagement strategy is in need of a refresh - and what better time to make a change than the start of the New Year! - you should consider integrating #Web3 into your strategy. @SmartMedia_Tech https://t.co/tP2eLy4i0V

[Stacy Durand @StacylDurand]

Subscribing to every #streaming service is costly and tedious. #Streamers can feel that exhaustion coming from consumers. #Bundling streaming services seems like the natural place to go - we've already seen success on that front with @Hulu/@Disney/@ESPN. https://t.co/aii877bDDW

[Stacy Durand @StacylDurand]

Digital and CTV might be the way of the future, but Linear still has a vast reach. Abandoning it would be giving up massive marketing opportunities.. #TV #FutureOfTV https://t.co/Nb6iYdViel

[Stacy Durand @StacylDurand]

Paramount+ with Showtime shows are now one.... who is next?
#FutureOfTV https://t.co/kA95c9Jy2e

[Stacy Durand @StacylDurand]

There's so much discussion surrounding the merits of #streaming over #linear and vice versa when it comes to ad buying. Instead of positioning one over the other, we need to see both as part of a unified strategy to help us reach different audiences. https://t.co/tg8OVGmAxN

[Stacy Durand @StacylDurand]

No matter how hard we try to work against it, everything really does come and go in cycles. Maybe we should learn to stop resisting. #FutureOfTV #Media #TV https://t.co/slu7WuiDhf

[Stacy Durand @StacylDurand]

If there's any lesson we can take from 2023 as we craft our ad strategies for 2024, it's that we cannot overlook the importance and power of #programmatic. #Ads #FutureOfTV #Streaming #TV https://t.co/wGl7He2n9S

[Stacy Durand @StacylDurand]

This is a clear example of how @#dvertising is always going through cyclical iterative and transformational processes. As advertisers find the best ways to align with changing content demands and consumption habits, #data is underscoring success for many. https://t.co/6H3j4iM5bf