@rosalyngambhir This sounds like such a fun challenge to me. One cool thing about directly engaging with the tourism industry is that you start picturing yourself there, subconsciously building brand loyalty!
Only 24% of impressions reach individual contributors, but individual contributors make up 55% of tech buyers. Companies typically target only Manager +. This is a HUGE takeaway. Thank you @tyrona! #SproutSessions
I agree with @tyrona that thought leadership can build consumer trust among companies. One example that pops into my mind would be @goop to the Wellness Industry. What are some other examples? #SproutSessions
@JERSTinCASE @instagram Yes, please! I personally love seeing event set up and the human relationships between vendors, and all the work that goes into concerts and events. It makes me feel grateful when attending! #SproutSessions
Another 2019 prediction during #SproutSessions, LinkedIn dynamic ads will be a great way to personalize at scale. Have you seen success with dynamic ads on social?
@jbrownsocial@crystallyn I love that. So many companies can consider themselves a lifestyle brand if they show their consumers they are personable and human. #SproutSessions
@crystallyn says βLifestyle brands get itβ when it comes to being authentic. I totally agree, and wish more industries would follow suit. What do you think? #SproutSessions
@JonEJacobs Right! It's still in a sticky place where adoption has not been proven, but you still need to be able to speak to an IGTV strategy.. The beauty of it is that no one is doing it right yet though! Things to ponder in 2019. #SproutSessions
Seeing leaders, especially female, be relatable and authentic behind the scenes on social media makes a difference for me. Does a peek behind the curtain at companies make a difference to you? #SproutSessions