Emily Stang

[Emily Stang @Stang_Emily]

@MeredithMarks0 Roll footage I am howling 😂

[Emily Stang @Stang_Emily]

@SproutSocial @kellyelliottmcm How very authentic :)#SproutSessions

[Emily Stang @Stang_Emily]

@SproutEricWendt TESTING!

[Emily Stang @Stang_Emily]

@SproutEricWendt @SproutSocial someone get @shelbyruth__ to weigh in here.

[Emily Stang @Stang_Emily]

@rosalyngambhir This sounds like such a fun challenge to me. One cool thing about directly engaging with the tourism industry is that you start picturing yourself there, subconsciously building brand loyalty!

[Emily Stang @Stang_Emily]

@gordondym YAAAAS (said in Oprah voice). What has been your favorite takeaway so far? #SproutSessions

[Emily Stang @Stang_Emily]

@MaroonPR @SproutSocial @crystallyn I couldn't agree more. From my experience, following up really proves that brands DO care. #SproutSessions

[Emily Stang @Stang_Emily]

@tyrona @SproutSocial LOL. Yes. Gain their trust early, build the relationship.. it will only make your life easier in the long run! #SproutSessions

[Emily Stang @Stang_Emily]

Only 24% of impressions reach individual contributors, but individual contributors make up 55% of tech buyers. Companies typically target only Manager +. This is a HUGE takeaway. Thank you @tyrona! #SproutSessions

[Emily Stang @Stang_Emily]

I agree with @tyrona that thought leadership can build consumer trust among companies. One example that pops into my mind would be @goop to the Wellness Industry. What are some other examples? #SproutSessions

[Emily Stang @Stang_Emily]

@JonEJacobs @tyrona SAMEEE. Dare I say, life changing for me. #SproutSessions #SproutPartnerSummit

[Emily Stang @Stang_Emily]

Are your ads reassuringly expensive or worryingly cheap? Great self (ad) reflection here. I know for sure that i've seen both. #SproutSessions

[Emily Stang @Stang_Emily]

“People trust people more than faceless organizations” says @tyrona, YUP! #SproutSessions

[Emily Stang @Stang_Emily]

@JERSTinCASE @instagram Yes, please! I personally love seeing event set up and the human relationships between vendors, and all the work that goes into concerts and events. It makes me feel grateful when attending! #SproutSessions

[Emily Stang @Stang_Emily]

Another 2019 prediction during #SproutSessions, LinkedIn dynamic ads will be a great way to personalize at scale. Have you seen success with dynamic ads on social?

[Emily Stang @Stang_Emily]

@jbrownsocial @crystallyn I love that. So many companies can consider themselves a lifestyle brand if they show their consumers they are personable and human. #SproutSessions

[Emily Stang @Stang_Emily]

@crystallyn says “Lifestyle brands get it” when it comes to being authentic. I totally agree, and wish more industries would follow suit. What do you think? #SproutSessions

[Emily Stang @Stang_Emily]

@JonEJacobs Right! It's still in a sticky place where adoption has not been proven, but you still need to be able to speak to an IGTV strategy.. The beauty of it is that no one is doing it right yet though! Things to ponder in 2019. #SproutSessions

[Emily Stang @Stang_Emily]

Video will continue to be on the rise in 2019. Do you think IGTV will have a seat at the table in 2019? I'm not totally sold yet! #SproutSessions

[Emily Stang @Stang_Emily]

Seeing leaders, especially female, be relatable and authentic behind the scenes on social media makes a difference for me. Does a peek behind the curtain at companies make a difference to you? #SproutSessions