James Heck

Consumer insights for the Consumer
GlobalWebIndex

[Ryan Cohen @ryancohen]

Jack, I want you to draw me like one of your French girls. Wearing this. Wearing only this.

[James Heck @StatmanHeck]

@anothercohen @alex ligma? Ligma nuts!

[James Heck @StatmanHeck]

Have you ever looked for a recipe online and had to scroll through someone’s entire life story to get to the recipe itself? Well, somehow 5% of Americans say they’d like to see more about the lives of people and groups who post about food online (who the hell are these people?!).

[James Heck @StatmanHeck]

@Tesla Interest in electric vehicles shows no sign of slowing down anytime soon. In the U.S., the number of consumers who said they are interested in purchasing an EV grew over 35% since Q2 2020.

#Marketing @Shibtoken

[James Heck @StatmanHeck]

Top 5 Horror Movies Go! Obvious data plug

Horror isn’t limited to Oct 31. In the first half of 2021, crept it's way into the top 10 film & TV genre among Americans for the first time, with 1/4+ consumers saying they enjoy it.

@Bakedbean is scared of his shadow

#marketingtips

[James Heck @StatmanHeck]

Shib Hodl

[James Heck @StatmanHeck]

Digital advertising has boomed over the last year and half, and social media platforms are a key place for consumers to find out about new stuff. As a brand discovery channel, social media has grown nearly 30% and now 3 in 10 in U.S. find out about new brands on social media.

[James Heck @StatmanHeck]

Cryptocurrencies are booming and banks aren’t happy. Since Q2 2018, the percentage of consumers saying they have crypto has increased by 80%, and 98% among Gen Z. In fact, today it’s in the top five investment assets people hold, jumping ahead of pensions and real estate in 1Q

[James Heck @StatmanHeck]

Plant-based meat alternatives continue to pop up on store shelves and menus, and a growing supply of options is clearly raising USAs comfort level ditching meat, those who say they’re meat-eaters without plans to change fell below 50% for the 1st time @BeyondMeat

[James Heck @StatmanHeck]

If I knew playing video games as a kid would have lead to a lucrative career, If possible, I would have played more. Esports have continued their growth in popularity over the last year & have jumped 20% in weekly viewers since Q4 of 2020, from 27% to 33% in the US
#eSports

[James Heck @StatmanHeck]

#digitalmarketing #travelling

[James Heck @StatmanHeck]

COVID-19 has caused massive changes in nearly every aspect of the travel industry. One unexpected change is the amount of advanced planning we will make for a trip. The portion of travelers who plan a vacation months in advance has fallen 11% since the start of the pandemic.

[Aubrey Strobel @aubreystrobel]

so the dollar is "backed by infrastructure,” and the infrastructure bill is backed by crypto. got it.

[James Heck @StatmanHeck]

Getting sick of how many commercials are interrupting the Olympics? Same, but for advertisers on NBC these ads are the best place to reach Americans olympics fans, as 54% Americans who follow the Summer Olympics typically find out about new products & services through TV ads.

[James Heck @StatmanHeck]

American kids love their social media, way more than other countries. 26% of U.S. 12-15 year olds using social media say they post everything they do, far more than the next highest country Turkey (16%).

#GWIKIDS #DigitalMarketing

[James Heck @StatmanHeck]

Fashion trends, unsurprisingly, differ widely by generation. While Gen Zs are more likely to favor new clothes that fit their style, and keep up with current trends, baby boomers are most likely to say that more practical factors matter most, like quality, comfort, and price.

[James Heck @StatmanHeck]

56% of 12-15 year olds say they talk to their friends online as they play.

#gaming #gwikids

[James Heck @StatmanHeck]

Financial optimism in the U.S. is way up. The portion of Americans who expect their personal finances to get better in the next 6 months has increased 54%, while the portion who expect the U.S. economy to get better has increased nearly 60% in the same timeframe.

[James Heck @StatmanHeck]

I pump but I don't Dump #ElonMuskJustAnnounced

[James Heck @StatmanHeck]

Besides Joey Chestnut eating 76 hotdogs in 10 minutes over the weekend, Americans are becoming more conscious of their eating habits. Americans who say they’re eating more healthy has grown nearly 10% since Q2 2020, and those looking to reduce their meat consumption has grown 15%