Stefan Betzold

Managing Director at PropTech Non-executive board member at Readly. Former MD at Axel Springer.

[Stefan Betzold @StefanHH]

nicht ganz neu, aber immer noch lohnenswert für alle Startups. #StartupInsider Investoren-Report zum kostenlosen Download. https://t.co/vVjMwmuObv

[kresszwitscher @kressZwitscher]

Digitalmanager Stefan Betzold verlässt Axel Springer: https://t.co/tJ8GxwZb4n #Köpfe @axelspringer @StefanHH

[Stefan Betzold @StefanHH]

Bähmmm! The Bundesliga is back at BILDplus.
all matches and all highlights available for our subscribers directly after the match. besides, we are excited to explore completely new touchpoints with the DOOH (digital out of home) r…https://t.co/Ojsc5zINN4 https://t.co/KjlpMHiAjo

[Stefan Betzold @StefanHH]

Happy Birthday #WELT.de!!!
Have a look at the journey over the last 25 years with some really nice screenshots selected by @omichalsky https://t.co/IYyGPGVEub

[Friedrich Kabler @F_Kabler]

Im Anschluss an den #PaidContentSummit von @axelspringer hat @StefanHH mit @Lucy28Southern von @Digiday über die #PaidContent -Strategie von @bild und @welt gesprochen. "there is no subscription fatigue…now the party starts."

[Stefan Betzold @StefanHH]

Facebook gets away with it.
Just imagine if a publisher had inflated metrics like that. That would have been a mega discussion...

[Scott Galloway @profgalloway]

The viewership metrics were inflated by 150 to 900%. Whole companies shifted their strategy to video. Companies going bankrupt, people losing jobs, FB gets away with 0.18% of annual income ($40M / $22B), a slap on the wrist.

https://t.co/6Gdw2eRY7a

[Stefan Betzold @StefanHH]

@jeffjarvis I really like the merger. as long as >75% of the digital advertising market are controlled by the G&F Duopoly, this should definitely not be an antitrust discussion.

[Stefan Betzold @StefanHH]

Bähmm! Taboola+Outbrain finally merge. Congrats to 2 great companies and 2 visionary leaders ⁦@AdamSingolda⁩ & ⁦@YaronGalai⁩. We welcome an independent and publisher-oriented player on the battle ground for ad dollars against the US platforms. https://t.co/iheldXnnSF

[Stefan Betzold @StefanHH]

@sachark https://t.co/grRnZgaHpq ;-) (ist übrigens noch frei)

[Stefan Betzold @StefanHH]

welcome https://t.co/xV6Cpk27n0! we are launching our 5th content vertical today. congrats to the team!! https://t.co/TOKqCJY2mz

[Evgeny Morozov @evgenymorozov]

Remember when Germany announced, with much fanfare, it was going to spend 3 billion Euro for AI development over the next few years? Turns out it’s more like 500 million. Good luck fighting Google (2018 capital spending: $ 26 billion) https://t.co/V8RxHoPqg1

[Tony Haile @arctictony]

The most fascinating open question for me about the Apple News subscription plans relates to the share sheet. Bear with me… [thread]

[Stefan Betzold @StefanHH]

welcome to the #AxelSpringer family, #CeleraOne! excited to further grow and innovate the news subscriptions market with you and your partners/clients. https://t.co/3weIeU67fF

[Stefan Betzold @StefanHH]

makes sense for Apple. “triple play media subscription”. does not make sense for publishers in view of the commmercial offer...

[Tony Haile @arctictony]

An Apple 50% theory: If Apple is skeptical of Apple News standalone ability to drive subs, it makes sense to do a discounted mega-bundle with TV/Music.

If you want to maintain your margin and protect TV/Music you negotiate a 50% rate from News and have the discount hit there.

[Chartbeat @Chartbeat]

“With the paid subscription business becoming more mature and advanced over the last year, retention is a key strategic element for all publishers in the market,” said @StefanHH of Axel Springer: https://t.co/V5K1mrfhUC via @Digiday

[Stefan Betzold @StefanHH]

true. the deal is useless. #apple

[Wolfgang Blau @wblau]

Apple loves journalism so very much, it wants to give news organisations a deal that is even worse than the one it gave the music industry.

[Stefan Betzold @StefanHH]

Survey at #AxelSpringer paid content summit 2019 shows: Strong digital subscriber growth for all media brands. Good news: relevance of US platforms declining. Bad news: support from tech giants still poor, even lower than last year!
check more details https://t.co/e7vS6gSDMi

[Stefan Betzold @StefanHH]

the sun is shining on digital subscriptions! 35 leading media brands at #AxelSpringer Paid Content Summit. https://t.co/e7vS6gSDMi

[Cait O'Riordan @caitoriordan]

Best conference swag ever. High tops with the logos of all the publishers in attendance. Just because. Thanks Paid Content Summit and Axel Springer.

[Stefan Betzold @StefanHH]

congrats to Samir Fadlallah and ChristianFuhrhop! but they should better send this pale-looking guy on the left on vacation into the sun ;-) https://t.co/8LgMTGAib0