A Tesco meal deal was Β£3 in 2015. Adjusted for inflation that would be Β£4.20 in today's money.
A Tesco meal deal is Β£3.85 today. Meal deal prices have have fallen relative to other prices.
And that understates things because the options are better now:
In 2015, a good-value bundle (with a sandwich, a Red Bull and some Walkers Sensations) could get you Β£4.85 worth of food, Β£6.78 in today's money.
Today the meal deal can get you sushi, a protein shake and a protein bar that would cost Β£8.45 separately.
So you pay 35p less for as much as Β£1.67 more of food.
Traditional retail customer questions/sayings this time of year: I'm looking for fresh turkeys dated to the New Year. Isn't it busy? Are you open Christmas Day? Do you have later dates in the back? What, no sprouts? (Christmas Eve, 4 p.m.) What's your favorite? #christmasretail