StrategicAmpersand

StrategicAmpersand is Canada's only full service, integrated marketing communications agency specializing in technology.

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How’s your 2026 planning going? Did you hit your goals? Accomplish your objectives?

Maybe next year.

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When Coca-Cola launched its “Holidays Are Coming” campaign in 1995, it didn’t just advertise a beverage; it created a signal of the season. It’s an enduring example of brand consistency meeting emotional ritual.

Lesson for brands; create a moment your audience can count on.

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Started your shopping yet?
https://t.co/aeZOrzmDTb

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In this article from @condobusiness, our client Steven Lupo of Trilliant shares important details about thermal metering, including how it can increase efficiencies and reduce costs.
read it here: https://t.co/VwpIcixMid

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Canada’s largest city is building its reputation as the Silicon Valley North.

https://t.co/nCzZn6Ozye

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This vintage KFC ad made us smile and cringe. This would never fly today.

Advertising needs to be culturally aware.
Humour intentional, not accidental.
Inclusive.

We often remind clients as language and audiences evolve, brands must evolve too.

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When you’re trying to explain what AI is to someone who thinks it’s just ChatGPT.

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Billable hours
Hourly rates
Value pricing
Procurement discounts
Admin fees
Invoicing fees

1/3 the way through Q4...are you still working on your FY26 comms plan? Avoid being nickled and dimed by your agency.

We're here to help maximize your budget dollars.

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Wow!
More clear data-based evidence from @techday_ca proving the efficacy of earned media in LLMs!

Thanks for sharing Sean Mitchell

https://t.co/tFOf8INkL6

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In Canada, 1 in 5 adults suffers from chronic pain; this rises to 1 in 3 in seniors. We work with pain specialist Dr. Pirani, founder of @AfiyaMedical, to raise awareness of chronic pain management options.

Check out his interview with @CTVToronto
https://t.co/QgbDsMPhd9

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𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧!
Yes, you have to segment your lead gen campaigns.
Yes, it costs more.
Yes, you get better results.

Why?
• Measurable goals
• Ability to test & refine messages
• More meaningful calls-to-action
• Learnings for future campaigns
One size never fits all

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BLUE JAYS ARE GOING TO THE WORLD SERIES!

The parallels in our jobs:
Strong game plan = Killer comms strategy
Solid teamwork = X-functional collab
Clutch moments = Nailing the message at the right time

Jays will bring heat on the field; we’ll keep bringing it behind the scenes.

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As a creative agency we’re often asked by clients to “think outside the box”. Thinking outside the box is all well and good, but "the box" exists to provide context, parameters and guidelines, keeping creative teams on strategy with clear objectives in mind.

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We often talk about having a Canada-first PR mindset. Our President @GRobin had the opportunity to share her thoughts with @techday_ca, and the consequences for tech brands attempting to communicate in Canada without taking advantage of local expertise.

https://t.co/yHo077cior

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Opportunistic marketing can be effective or a disaster.
Sometimes taking things too far don’t work.

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Hey, thanks @TechDay_ca for sharing our own @TechByMiles ' thoughts about today's complex marketing/sales landscape.

IT Brief Canada - Technology news for CIOs & IT decision-makers
https://t.co/9TpJnGZlju

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Yup, winter is coming! So too is the end of the fiscal year for many companies. Q4 is often a flurry of activity to close deals. And with 2026 planning underway, PR can help amplify your initiatives and thought leadership content, to enhance your brand.

We’re here for you.

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Headlines and subject lines are probably the most critical and often difficult part of the content we craft. We’re always testing and refining. This graphic from @NPDigital gives a good overview of effectiveness

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Most know the Van Halen tour rider about no brown M&Ms. This wasn't a diva demand but a safety measure to ensure no tour details were missed.

In the comms world detail and accuracy are paramount. That’s just a small part of paying attention to the details.

We’re here for you.

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Key findings from the Muck Rack AI Study

- 95% of citations in AI tools are from unpaid, earned media, not ads
- 27%, was from journalistic content
- Earned media shapes your brand's narrative
- There is a shift from SEO to GEO

Need earned media coverage?

We’re here for you.