Strata Insights: Brand Economists

First Brand Economics Consultancy
Proving, Predicting & Amplifying the revenue contribution of Brand
(previously tweeting via @BrandEconomics101)

[Strata Insights: Brand Economists @StrataInsights]

Give this article a read - A Recovering Marketer's Application of Brand Economics!

https://t.co/rcLXD97hrD

#BrandEconomics101 #BrandEconomists #BrandROI #StrataInsights #BrandEconomics #BrandMarketing

[Strata Insights: Brand Economists @StrataInsights]

Conversations at Strata .. we're a little obsessed about data!

#BrandEconomics #StrataInsights #BrandMarketing #BrandROI #SampleSize

https://t.co/18ZwGBd514

[Strata Insights: Brand Economists @StrataInsights]

Watch Brand Economics in action with Strata Insights' most popular case study - Most Profitable Repositioning.

Bring us your challenges, we are here to help you!

https://t.co/2SzhXAnHDQ

#marketingROI #insights #StrataInsights #BrandEconomics #brandmarketing

[Strata Insights: Brand Economists @StrataInsights]

The Anatomy Of Strategy Podcast had our very own, Mark Radha, as a guest speaker to discuss The Anatomy of Brand Value. Listen to the podcast to hear about brand perception, brand value, the importance of culture & much more.

https://t.co/XclTwwzxsi

#BrandMarketing #BrandValue

[Strata Insights: Brand Economists @StrataInsights]

Did you miss our guest appearance on the Anatomy of a Strategy podcast? Click the link below to hear Tracy Chong discuss The Anatomy of Brand Value.

https://t.co/P04uBQIBtC

#Marketing #BrandEconomics #KPI #BrandValue #BrandStrategy #Economics #BrandROI

[Strata Insights: Brand Economists @StrataInsights]

Here at Strata, we are a little obsessed about data... Do your weekend chats involve data, or is it just us?

#StrataInsights #BrandEconomics #EverydayData

https://t.co/rtatHozYZr

[Strata Insights: Brand Economists @StrataInsights]

Now that you are aware of what Brand Economics is - please read the 5 Principles of Brand Economics.

https://t.co/0vRMelKujQ

#BrandEconomics101 #BrandEconomics #BrandEconomist #MoneyBallYourBrand #StrataInsights #BrandMeasurement #BrandValue #BrandValuation

[Strata Insights: Brand Economists @StrataInsights]

What the heck is brand economics? Read this article to find out!

https://t.co/5Giple8KcX

#Economics #BrandEconomics #StrataInsights #BrandROI

[Strata Insights: Brand Economists @StrataInsights]

Prove, Predict, and Amplify the revenue contribution of your brand with Brand Economics. Click the link to see Brand Economics in action.

https://t.co/d110qFIztV

#BrandEconomics #Marketing #BrandROI #Economics #RevenueContribution #BrandStrategy #RedefiningBrand

[Todd Brown @wtoddbrown]

5 ways to bring women back into the workforce. You need long-term goals to support and advance women's careers. https://t.co/yoFGYz2QuB

[Strata Insights: Brand Economists @StrataInsights]

Perhaps we should equalize the system and have childcare benefits offered to both parents as a universal practice.

[Todd Brown @wtoddbrown]

5 ways to bring women back into the workforce. You need long-term goals to support and advance women's careers. https://t.co/yoFGYz2QuB

[Strata Insights: Brand Economists @StrataInsights]

Here are suggestions but there are so many:
a) Book of Negroes https://t.co/HtY2mRtxxq
b) Asian Americans https://t.co/NHMMaGesDD
c) A-Z https://t.co/pWCRH27X75
d) @blackishabc tackles issues head on with empathy & humor
e) WIG on HBO or Paris is Burning

Feel free to share yours

[Strata Insights: Brand Economists @StrataInsights]

For those who ask "what can I do" when it comes to #BLM #StopAAPIHate and #DiversityandInclusion knowledge helps foster empathy so:
1. Watch 1 documentary or movie every month about another race.
2. Share what you learned with others and encourage them to watch too.
1/2

[Strata Insights: Brand Economists @StrataInsights]

For those who ask "what can I do" when it comes to #BLM #StopAAPIHate and #DiversityandInclusion knowledge helps foster empathy so:
1. Watch 1 documentary or movie every month about another race.
2. Share what you learned with others and encourage them to watch too.
1/2

[Strata Insights: Brand Economists @StrataInsights]

It would be so cool to do #brandeconomics analysis on this. The intersection of school culture, social media pressure, racism, homophobia, parental alignment. Wait...sharing too much. It's possible to quantify what factors are really impacting them to help them and their parents

[The Economist @TheEconomist]

Daughters in general have long been linked with divorce. But a new paper gives more specific insight as to how https://t.co/NKskQPbhvd

[Strata Insights: Brand Economists @StrataInsights]

Thanks sof the shoutout @carlospache_co You can also find me on @BrandWoman Stay safe, everyone.

[Carlos Pacheco @carlospache_co]

@KatieScottNews Here are a few I’d highly recommend.
@missrogue with @trulyinc and @phlywheel
@karimacatherine’s @B2BeeMatch
Tracy Chong of @StrataInsights and of course @sheeo_world’s @vickis

[Strata Insights: Brand Economists @StrataInsights]

#brand tracking should include privacy. There's been an increase in expectations for ethnical, environmental & social-responsibility. Don't wait to catch up. For some industries the relationship to #privacy will be similar to airlines & safety, i.e. tablestakes. #brandeconomics

[CBC News: The National @CBCTheNational]

Privacy authorities say facial recognition tool Clearview AI broke the law by collecting images of Canadians without their consent — but what can be done about it? | Reporting by Thomas Daigle

[richard shotton @rshotton]

Bob Bob Ricard sells more champagne than any other UK restaurant

The key is a wonderfully simple bit of design - every table has a 'press for champagne' button

Every diner at least considers buying, friction is removed completely and the novelty injects a little fun

Genius

[Terence Donnelly @terryd1]

Big news for companies with significant intellectual property assets in the cannabis sector. https://t.co/9qieMiJqoM

[WomenFuture Webinars @WomenStevies]

What is something you've had to overcome through improvising - in life or in business?💡
Quote by @Ally_Gilboa during the #WomenFuture20 panel How to Be Resilient Through a Crisis.
Get notified when the #WomenFuture21 agenda launches & registration opens: https://t.co/lWV1fAOcg5

[Brandwoman: Brand Economist & Strategist @BrandWoman]

#branding and great #brands are all about the detail. Fantastic reminder. #brandeconomics