StrategyOnepager

Business Strategy (#OGSM) & Brand Strategy; Targeting,Positioning,Objectives. Online course waitlist Occasional Lecturer.

[Ruben Hassid @rubenhassid]

You don't need the $100 Claude plan.

Instead, you just need these 9 (free) fixes:

1. Shrink Your Files.

Open a Google Doc. Paste the text from your PDF.
Download as .md file format & upload that instead.
A 15-page PDF = 45,000 tokens.
The same text as the .md file = 2,000 tokens.

2. Plan First. Build Last.

Open Claude Chat. Prompt: "Help me plan a [financial model]. Ask me questions first."
Then paste the final plan into Cowork and prompt, "Build exactly this."
You just saved 1/10th of the cost.

3. Let Claude Ask You.

Stop writing long prompts. Prompt this instead: "I want to [TASK] to [SUCCESS CRITERIA]. Ask me questions using AskUserQuestion before you start."
Then just select answers. Clicking costs almost zero tokens. Your 500-word prompt costs 500.

Full guide here: https://t.co/j5fEzSH5br

But here's what's really draining your credits:

4. Edit Your Messages, Don't Resend.

Click "Edit" on your last message to Claude.
Fix the mistake there. Hit Save. Claude regenerates without stacking a new message on top.
Every "no wait, I meant..." doubles your cost.

5. Summarize Every 15 Messages.

After having an entire chat with Claude. Prompt: "Summarize this entire conversation into a brief."
Copy it & paste it as the 1st message in a new chat.
You just compressed 105,000 tokens into 500.

6. Switch Models Before You Start.

Click the model dropdown. If the task takes Claude under 30 seconds to answer, pick Haiku or Sonnet. Only pick Opus for deep, multi-step work. This saves you 3–5x per message.

7. Use Projects, Not Uploads.

Go to Projects. Create one. Upload files there once.
Every new chat inside that Project reads it without re-tokenizing. Stop uploading the same contract to 5 separate chats.

8. Turn Off Extra Features.

Go to the tools panel. Turn off Web Search.
Turn off connectors. Turn off Extended Thinking.
Only turn on what this specific task needs.
Idle features burn credits silently.

9. Batch 3 Tasks Into 1 Message.

Instead of sending "Summarize this" then "List the key points" then "Write a headline" - send all three in one message.
Three messages = three full context reloads.
One message = one reload.

Access the free guides to copy my full system:
✦ 23-fixes breakdown: https://t.co/j5fEzSH5br
✦ The infographic cheat sheet: https://t.co/psB7XxB2Y4

Send it to the one who keeps hitting Claude's limits.

[StrategyOnepager @Strategy1Pager]

@LoganTGott Claude

[Michael J. Miraflor @michaelmiraflor]

Sound the alarm. The VCs are now publishing essays about the value of Brand. The “taste” bros will follow suit.

[Paul Graham @paulg]

The Brand Age: https://t.co/U6z3g6ZQGd

[Chioma Amadi @Chioma__Amadi]

Earlier this morning, I reached out to someone to write a thread for my community on how to use Claude like a pro.

Hours later, I opened my X and saw this article.

Pause whatever you’re doing and read it for just 10 minutes.
It might change how you work forever.

[Tom Goodwin @tomfgoodwin]

This is one of the best pieces I've read on Modern Marketing's mistakes

by @adelborky

https://t.co/si1CIruH7c

[MIT Sloan Management Review @mitsmr]

Machine learning research offers four proven strategies to prevent people from gaming measures of organizational performance. https://t.co/zsj9aHVqmg

[Tom Goodwin @tomfgoodwin]

The good news is if you share all your work online LLMs can find you and you get picked up

The bad news is everyone draws from everything you've ever said and will plagiarize you, making everything about you unnecessary.

[StrategyOnepager @Strategy1Pager]

Stuart McCloskey or The Butcher from Gangs of New York??
… they’ve never been seen together …
#EngIrl #EngvIrl #rugby #EngIre #EngVIre #sixnationsrugby #6nationsrugby #6nations

[Roger L. Martin @RogerLMartin]

This is a really well-reasoned piece. I recommend it highly. I like both the structure of your diagnosis and your remedy. Nicely done.

[StrategyOnepager @Strategy1Pager]

@ivesparrowai Got it, thanks.

[Visual Capitalist @VisualCap]

Ever wondered how Visual Capitalist got its start? 📱

Brandon Card, Founder & CEO of @TerzoHQ, and our founder Jeff Desjardins share the story behind the early days of pioneering data storytelling.

For more behind-the-scenes insights into how our data visuals come to life for brands, subscribe to The Storyteller newsletter:
https://t.co/wDwRS7ZImo

[StrategyOnepager @Strategy1Pager]

#Nike lead the way in what sport is and the marketing of sport again. And #adidas can’t help but follow.

Is there only one positioning in sport or is Nike so dominant that it effectively is sport and the likes of adidas have no choice?

#Breaking2

[Fast Company @FastCompany]

Sportswear brands are turning feats of athleticism into blockbuster content. Adidas's most recent win shows the race is only getting started. https://t.co/w4tz5gPV9c

[Fast Company @FastCompany]

Sportswear brands are turning feats of athleticism into blockbuster content. Adidas's most recent win shows the race is only getting started. https://t.co/w4tz5gPV9c

[Memory Nguwi @memorynguwi]

@RogerLMartin One of the most frightening statistics in strategy is that ninety percent of organizations fail to implement their strategies. From your experience, is there a structured process to execution, or is execution inseparable from strategy formulation?

I believe many of these failure claims arise because what people call a strategy is often just an action plan. Others do not even have a written strategy, yet by default every organization has a strategy, revealed in the choices that guide what they focus on and what they do not focus on.

Could you address this in one of your Playing to Win Practitioner Insights, particularly the link between a properly cascaded performance management system and the Playing to Win model? Where should organizations start and where should they end in order to close the gap between strategy and execution?

[Merryn Somerset Webb @MerrynSW]

Worry about this

[Tom Goodwin @tomfgoodwin]

A big company using AI to save costs is a much less profound story than a small company using AI to do things it would never have been able to do before

https://t.co/QROAG4N7lr

[StrategyOnepager @Strategy1Pager]

Media buying

[Tom Goodwin @tomfgoodwin]

@mixesintheattic Depends where it's placed, but assuming it's somewhere where people are walking, or standing, it's a great chance to say something . People are bored and looking for stimulus.

Driving, no.

[Tom Goodwin @tomfgoodwin]

@mixesintheattic Neither tell me enough.
Got no idea what it is. Marketers are too close to it

[StrategyOnepager @Strategy1Pager]

Advertising case study

[Ian Barnard @mixesintheattic]

This illustrates the difference between a good ad and a bad strategy.

Left: good ad with a poor strategy
Right: poor ad with a good strategy