Matt Stringham

15 Years Digital Marketing, Web Development. I test AI tools for Marketing so you don't have too. 🦞🪽

[Matt Stringham @Stringhammer86]

@mikekarnj Hermes stopped seeing things through for me. Claw is exceptional. It has had some challenges during updates but mine is running my agency with me.

[Peter Steinberger 🦞 @steipete]

crabbox is underrated

[Matt Stringham @Stringhammer86]

Did Astra get nerfed? Went from my main squeeze to struggling to follow through.

[Matt Stringham @Stringhammer86]

@steipete @simonbs I can validate this. Try it again. 🦞

[Matt Stringham @Stringhammer86]

@GavinNewsom Your state is half under water and you have time to throw shade?

[Matt Stringham @Stringhammer86]

@Wonderfloniumx @GaelicMadra @dhh @iwasrobbed This. Just a lot more “allow node”

[Matt Stringham @Stringhammer86]

@AlexFinn I’m still rocking @openclaw. (Along with all of these) aside from the updates it’s by far my top performing agent. What a time to be alive.

[Matt Stringham @Stringhammer86]

My guy! 🙌

[Tibo @thsottiaux]

Reset all propagated. Enjoy.

[Matt Stringham @Stringhammer86]

A lead can transfer successfully and still lose its attribution.

That distinction matters.

We recently reviewed a multifamily marketing funnel where leads were reaching the property-management system—but the original acquisition source was not consistently surviving the journey.

Facebook became “Property Website.”
Specific sources became “Other.”
Some completed leases had no useful source attached at all.

Operationally, the lead arrived.
Strategically, the attribution failed.

And when attribution fails, leadership can’t confidently answer:

• Which campaigns are producing tours and leases?
• Which channels deserve more budget?
• Where are prospects dropping out of the funnel?
• Is marketing underperforming—or is the reporting incomplete?

The fix isn’t another dashboard. It’s a durable attribution architecture:

1. A shared source taxonomy across platforms
2. Preservation of the original source
3. A persistent prospect ID from inquiry through lease
4. Clear rules for source overrides and aliases
5. Record-level reconciliation between marketing, CRM, and property-management systems

If your leads are arriving but your leases keep showing up as “Other,” you don’t necessarily have a marketing problem.

You may have a data continuity problem.

#MultifamilyMarketing #MarketingAttribution #PropertyManagement #CRM #MarketingOperations #DataStrategy

[kon @k0ncept]

@GavinNewsom oh wow, what a chess move you pulled

[Matt Stringham @Stringhammer86]

This!

[Peter Steinberger 🦞 @steipete]

Who needs VNC when there's browsers.

[Matt Stringham @Stringhammer86]

@openclaw's latest update paired with @OpenAI 's Astra has been a complete game changer. I think the claw gets a lot of critical assumptions just because of the clunky updates.

My 🦞 still out performs my Hermes, Grokbot. It also feels like it has a personality.

Use case: Digital Marketing

It can now set up attribution by itself when given proper access.
Human like critical thinking now instead of just "doing the job"
Publishing Media/buys
Ad creatives that don't look like slop

REPORTING!
You're a digital marketer, and you're not using a system for reporting? You're not living. If anything, use AI to help you with your reporting. My reports went from taking me 8-10 hours a week to an hour tops.

One last thing that I will note: your Claw or your Hermes is only going to be as good as the time and the work you put into it. If you expect it to just go and create a search campaign, it'll create a search campaign, but it'll be the most basic campaign you've ever seen in your life without proper training, proper skills, proper technique, and a goal. Always give your AI a goal for when publishing your campaign, and you will be surprised at what it can do.

[Matt Stringham @Stringhammer86]

While most editors, if someone is able to spend a lot of time on this, they can make this 10 times better, I'm sure, but what these tools are doing is they're giving people with zero skill set the ability to make decent reels and tell stories in a matter of minutes.
#AI

[Matt Stringham @Stringhammer86]

I have no doubt that regulation is coming for AI just to protect most of the companies that are utilizing AI and have created a special niches - for example, @AIatMeta 's @Muse won't be long until it's just the captions app.

[Matt Stringham @Stringhammer86]

Continued to refine it. Here's the final:

[Matt Stringham @Stringhammer86]

@steipete @unnamedteam This!!!!!! 100% this.

[Matt Stringham @Stringhammer86]

This release of @openclaw running on @OpenAI’s Astra has been unreal.

The real unlock is structured delegation paired with durable memory. It can keep context across dozens of clients without losing the thread—so the work gets more strategic, consistent, and scalable over time.

A simple real-world framework:

- What is the message?
- Who is the audience?
- Which channel and format will reach them best?
- What action do we want them to take?
- How will we measure whether it worked?
- What will we test, learn, and improve next?

[Matt Stringham @Stringhammer86]

@LinusEkenstam Even gaming aside, imagine what this technology could be used for to help people with social anxiety and agoraphobia etc. wild.