The world has fallen to darkness and fog. The survivors have taken refuge in Lighthouses. But the light uses a precious fuel to repel the fog and creatures within it:
Memories.
In MATCHLIGHT, delve into the fog in this Psychological Horror Visual Novel, in early development
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Since I’m in the mood for hot takes here’s another one:
This popular image did a better job at turning people off The Forever Winter than selling it
The art is presumably intended to communicate the game’s central fantasy: you are a tiny, vulnerable scavenger living underneath enormous mechanized armies. But as marketing, it creates a pretty unfortunate psychological association:
“The cool thing in this picture? Yeah, you don’t get to be that”
The character in the image is the thing that immediately attracts the eye. He’s enormous, heavily armored, grotesquely detailed, covered in equipment, and looks like an absolute badass. His silhouette, weaponry, armor and industrial design communicate power, competence and military fantasy almost instantly
Then the caption instantly removes that fantasy from the player
This image accidentally sells the fantasy the actual game actively denies, and that imo is bad marketing
The Forever Winter has an unusually strong visual identity. The grimy industrial equipment, enormous war machines, grotesque soldiers and post-human military hardware are probably among its strongest selling points
Most people seeing art from this game for the first time with no context will inevitably think:
“Holy shit this looks like the coolest combined-arms war setting I’ve ever seen”
But immediately loose all interest when they find out that the game is an extraction shooter where you’re largely scrabbling around underneath that war rather than participating in it directly
The game has a deadly inherent marketing problem: its coolest imagery depicts things the player isn’t allowed to be
The gardens encircle the front and sides of the bank, connecting to the old monastery cloister, refectory and chapel. The constables have converted some areas - some say you can hear their prisoners from the kitchen.
#gloomwood#screenshotsaturday