๐ฑ One platform earned positive marks in SupportNinja's fitness app mystery shop by clearly explaining that Facebook messages arenโt monitored and directing users to the right place for help.
Clear expectations reduce friction.
๐ https://t.co/WnLndNxyTk
How much effort should a customer expend before deciding whether your product is right for them?
๐ค
SupportNinja mystery shopped four digital fitness platforms.
The strongest experiences reduced uncertainty early.
The weakest created more of it.
๐ https://t.co/BwkJesVKOg
Whatโs the hardest part of a customer journey to get right?
SupportNinja mystery shopped four digital fitness platforms.
The strongest experiences helped users move forward with confidence.
The weakest left them guessing.
๐ https://t.co/mbVoFip5yV
Most outsourcing vendor evaluations still focus on cost, staffing, and short-term operational needs.
But long-term value often comes down to two overlooked factors:
โถ๏ธ Flexibility
โถ๏ธ Tech enablement
๐ https://t.co/lR7IAYg0nN
Price will always matter.
But low-cost outsourcing models often create expensive operational problems later through rigid workflows, inconsistent CX, and slower adaptation as the business evolves.
๐ https://t.co/HSYu7QRgDW
The future of CX is already here.
SupportNinja CEO Craig Crisler shared three priorities CX leaders should prepare for:
โ AI that enhances human capability
โ Partnerships that expand expertise
โ Customer-first design across channels
๐ https://t.co/6NQPZ1Yvk2
Hidden outsourcing costs rarely show up in the proposal.
They appear later, when CX becomes inconsistent + systems struggle to adapt as the business evolves.
๐ https://t.co/gX2RIvELAF
One of the biggest outsourcing mistakes?
Evaluating AI tools separately from the workflows they support. โ ๏ธ
SupportNinja CEO Craig Crisler explains why operational execution matters just as much as the technology itself.
๐ https://t.co/1KlOjLpCq7
Lots of outsourcing conversations still start with cost.
But leading companies are evaluating operational adaptability.
Flexibility, scalability, integrations, + the ability to evolve alongside the business are shaping outsourcing decisions in 2026.
๐ https://t.co/9VLe61SS96
Outsourcing decisions shape your ability to scale.
SupportNinja CTO Ken Braatz shares why tech enablement determines whether CX operations hold up under growth.
๐ https://t.co/uL2qyG6t6l
If your AI needs SSNs or CCs details to be useful, something is off. ๐
SupportNinja CTO Ken Braatz shares how privacy starts with data minimization.
๐ https://t.co/jgLYe7Q8cx
โA vendor mentioning AI during a sales call tells you almost nothing. ๐
SupportNinja CEO Craig Crisler shares why CX leaders should dig deeper into how providers secure data, measure quality, keep humans in the loop, and accelerate time-to-value.
๐ https://t.co/FS8FjhLhjr
One workflow is automated successfully.
A dashboard surfaces useful insights.
A chatbot improves response times.
Then everything stalls. ๐ฌ
SupportNinja Head of Business Transformation Sarah Caminiti calls this the โStage 2.5โ problem in AI maturity.
๐ https://t.co/2ubHkyay7w
Support agents are sending more messages than ever โ and customers notice when communication feels off. ๐ฌ
SupportNinjaโs AI writing tools help agents maintain stronger tone consistency and built-in PII protection across every interaction.
๐ https://t.co/53PNxX2Kia
Call center management is more than just operational oversight.
SupportNinja CEO Craig Crisler sees it as the backbone of modern CX โ where staffing, coaching, and CRM integration all align to drive outcomes.
Explore Craigโs perspective in CMSWire:
๐ https://t.co/zHgt4s0UoP
Silence is one of the most damaging CX failures.
SupportNinja CEO Craig Crisler shared in a Forbes Technology Council Expert Panel that many brands open social channels but never respond.
If you offer a channel, you make a promise.
๐ https://t.co/ljgZemby0h
Most AI readiness gaps appear long before implementation. โ ๏ธ
SupportNinjaโs AI Readiness hub explores the foundations behind scalable AI-enabled CX, from data quality and workflow clarity to system integration and change readiness.
๐ https://t.co/p6RRtn2BFr
SupportNinja CEO Craig Crisler told Adrian Swinscoe that proposed U.S. call center legislation is more likely to accelerate AI adoption than bring large-scale jobs back onshore.
๐ https://t.co/r7SDIN9pnk