Today we're launching the CRM Agent in Surface.
Your reps were hired to close. Instead they spend hours a week updating records, logging calls, and enriching contacts.
The CRM Agent plugs into HubSpot or Salesforce and keeps it clean on its own, in the background. No rep in the loop.
When the data maintains itself, everything downstream gets trustworthy.
Today we're launching Ad Analytics in Surface.
Ad platforms grade themselves on volume, so they're built to look good while you bleed budget on leads that never close.
Surface ties every dollar of spend to real lead and signup quality, benchmarked against peers in your industry and ICP.
Know whether an ad is working 70-80% faster.
Today we are Launching Surface Lead Scheduler:
Scheduling tools charge per seat.
so every rep you hire costs you twice.
And they still can't route a meeting by close rate, territory, or icp fit, they just send it to whoever's next in the queue.
Surface now has native calendar scheduling built in. flat cost, no seat tax, routes by rep performance and fit automatically because it's running on the same data as everything else.
Customers cut ~50% of scheduling and routing spend when they switch.
Today we're launching Research Agent in Surface
Reps burn half their day googling leads before a call.
That's prep time eating into pipeline. Surface's research agent auto-researches every lead the moment it hits your crm, company intel, structured and ready before the record's even opened.
5+ hours a week back per rep.
NEW: Intelligent Lead Scoring ๐ฏ
describe your ideal customer in plain english, Surface scores every lead automatically as qualified, disqualified, or needs review
sales stops guessing. pipeline gets cleaner overnight. live now.
NEW: API-Based Logic ๐ฏ
Route leads based on real-time data from any system. Check CRM status, inventory levels, Stripe subscriptions, or custom databases before routing no engineering needed.
๐ @surfacelabs_ai launched! AI Workforce for Marketing Operations
โTeam of AI agents that boost lead conversions by 30% by taking over marketing ops (ads, routing, follow-ups, etc.)"
๐ https://t.co/DsHSwUuAQD
Congrats @saharsh@arjsahai!!
Today weโre introducing the world's first AI Workforce for Marketing Ops: a team of AI agents that converts 30% more inbound into demos/ signups.
Marketing teams spend millions on inbound, but 50%+ of leads never convert b/c they're lost to long forms, poor targeting, and slow follow-ups.
Hereโs how the AI Workforce works โ
๐งต
Lovable for Marketing Ops is here.
Surprising fact: small meaningful changes in the first time form experience can result in much better first time completion.
Now an AI agent can help you build the perfect first handshake for your next customer.