Susie Lim 💙

CCO, Exec Creative Director | Design, Art exp. Virgin, Roblox + NIKE, Hulu, Sony PlayStation, Hilton, Land Rover, WPP, Emmy + Cannes Lions -

[Susie Lim 💙 @Susie_Lim]

I was featured by Adweek “When leaders share their culture, teams feel safe to celebrate theirs”. It applies even more so today for leading, an authentic, extraordinary creative team.

May is AANHPI Heritage Month.

Adweek:
https://t.co/rzuNwKdbry

[Susie Lim 💙 @Susie_Lim]

This is what happens when a brand has its pulse on culture, trend and iconography. At its heart, Team Swatch has delivered A Royal Pop partnership - so insane and absolutely brilliant. Wow!

https://t.co/KzMr2P7FmV

[Susie Lim 💙 @Susie_Lim]

The creative industry isn't easy, but it is important. As creatives, we always aim to touch lives by what we produce. I’ve always considered it lucky to be in this industry, to create ideas that shape culture for a living.

#ECD #CMO

[Susie Lim 💙 @Susie_Lim]

As we celebrate AAPI Month, it’s a time to reflect on identity, culture, and the power of connection. For teams, asking “What’s your story?” can build trust and understanding, sparking diverse perspectives that drive innovation and collaboration.

[ADWEEK @Adweek]

VOICE | As a half-Japanese, half-Chinese Asian American female executive creative director, @Susie_Lim learned that creating open, safe and trust-based teams comes from being brave and vulnerable. https://t.co/TmXNYvALeW

[Susie Lim 💙 @Susie_Lim]

As a huge fan of Severance and Ben Stiller, it's incredible to see how social media can turn art into opportunity. From 1 post to an Emmy, a perfect example of how creativity can be celebrated and seen by the world. As a Creative Leader, I love seeing creativity thrive everywhere

[Bad Decisions Studio @badxstudio]

Posting about your work can CHANGE YOUR LIFE!!

Oliver Latta, aka @extraweg kept posting his 3D animations on Instagram. One of those posts caught the eye of @BenStiller , who was working on Severance (we love the show btw) which led to Oliver creating the Severance intro credits and winning an Emmy for it 🤯

All because he put his work out there.

ONE SINGLE POST CAN CHANGE YOUR LIFE .

Stop overthinking it, just post.

[BrandGully @BrandGully]

Just #Nike doing Nike things, ensuring we don’t get carried away with the news that the US Women’s Gymnastics team 🤸🏻‍♀️ is going to be outfitted in leotards studded with 10,000 Swarovski crystals (touted as the most expensive uniform to date) at the Paris #Olympics.

They never miss a beat with their headlines do they 🫡

Really looking forward to the work that Nike puts out during the Games. Don’t know the inner workings but guess they must already have their creatives (esp. copy) ready for every scenario - Gold / World Record / Olympic Record etc. for top athletes and teams on their roster across disciplines?

PS- These outfits for the US gymnasts have been designed by a firm called GK Elite.

#Brands #Marketing #MarketingTwitter #Advertising #ParisOlympics #Paris2024 #SimoneBiles #JordanChiles #Copywriting

[Min Choi @minchoi]

Whoa, Microsoft just announced CoPilot + PC

It's not just AI chat app, it's your AI assistant in real-time.

5 wild features:

1. Help you with games in real-time
https://t.co/xagarAEYjR

[Shruti @heyshrutimishra]

NVIDIA just released FREE online courses in AI.

Here are 9 courses you can't afford to miss:

[Min Choi @minchoi]

Less than 6 days ago, Midjourney dropped Character Consistency feature.

And people have been getting incredible results.

And it's not just for characters, it also works for product photography!

10 examples:

[Min Choi @minchoi]

Sora isn't the only text-to-video model.

People have been creating some impressive AI video using available text-to-video AI models.

10 wild examples:

[Susie Lim 💙 @Susie_Lim]

Happy International Women's Day!

Let's celebrate the incredible women who inspire us and set a positive example for future generations. Here's to paving the way for a brighter, more equal future for everyone

#NextGeneration

[Aesthetica Magazine @AestheticaMag]

Photographer Nick Brandt portrays people and animals that have been impacted by the climate crisis.

His series 'SINK / RISE' focuses on South Pacific Islanders impacted by rising oceans.

On show @ATLASGallery until 29 May: https://t.co/C66ZwVUnBX

[Susie Lim 💙 @Susie_Lim]

It always seems impossible until it's done - Nelson Mandella

Just wow @sunisalee_

[GOLD HOUSE @GoldHouseCo]

The evening convened nominees, artists, tastemakers, and executives from historically marginalized communities during the crucial awards season. #Oscars2024

[Campaign Asia @CampaignAsia]

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. Campaign explores.

https://t.co/bxj3Ef4LBj

[OpenAI @OpenAI]

Introducing Sora, our text-to-video model.

Sora can create videos of up to 60 seconds featuring highly detailed scenes, complex camera motion, and multiple characters with vibrant emotions.

https://t.co/YYpOAcrXQ3

Prompt: “Beautiful, snowy Tokyo city is bustling. The camera moves through the bustling city street, following several people enjoying the beautiful snowy weather and shopping at nearby stalls. Gorgeous sakura petals are flying through the wind along with snowflakes.”

[Susie Lim 💙 @Susie_Lim]

Collabs are really next level this year!
Check out this Hello Kitty x Bruno Mars one 💕

[MARSCHIVES @marschives]

🎀 Hello Kitty x Bruno Mars!
A collaboration between Mars, who will be performing in Japan in January, and Hello Kitty, the world-famous KAWAII character that celebrates her 50th anniversary in 2024. Merch will be sold for a limited time at Rayard Miyashita Park on January 6th.

[Susie Lim 💙 @Susie_Lim]

Thanks, @minchoi for the collection. You all need to check these out. Truly amazing! 🤯
#gen48

[Min Choi @minchoi]

This is pretty insane. AI Filmmakers created some of the most amazing AI short videos and films under 48 hours for RunwayML's #GEN48

10 mind blowing examples:

[Susie Lim 💙 @Susie_Lim]

Here is a great place to view a collection of 2024 Super Bowl Commercials before the big game. Thanks @BrandInnovators

Which one is your favorite?

https://t.co/5zm3ghwmFA

[Susie Lim 💙 @Susie_Lim]

@Baccarat

[Susie Lim 💙 @Susie_Lim]

Year of the Dragon, here is an example of how brands are celebrating.

Baccarat's collab with Medicom Toys' iconic BE@RBRICK
figurine with a beautiful design of a dragon to honor this 2024 Lunar New Year.