Swagat Rath

Product and Design @atherenergy Podcast:

[Dr Ritesh Malik @drriteshmalik]

I had the best time testing out the Halo smart helmet by @atherenergy it's one of the safest / most connected helmet
I've ever used. @tarunsmehta thanks for ride & for the opportunity to be a small part of this insanely awesome mission to electrify mobility & create lower accidents in the country

[Mayur @MayurMohapatra_]

Today's #AtherRizta Bhubaneswar launch event was electrifying!⚡

[Swagat Rath @Swagat25]

Get ready for your commutes to be redefined!!!! @atherenergy
#AtherHalo #ACDC24 #DesignedinIndia #BuiltinIndia

[Tarun Mehta @tarunsmehta]

New product teaser!

Say Halo👋 to this top secret accessory on April 6 at #AtherCommunityDay2024!

P.S. If you are joining us on the ground at Community Day, you may stand a chance to win one.

#AtherCommunity #NewLaunch #Teaser

[Swagat Rath @Swagat25]

Challenge accepted!
@atherenergy #ACDC24

[Swagat Rath @Swagat25]

Back again with a bang!!
@atherenergy #ACDC’24

[Ather Energy @atherenergy]

#AtherCommunityDay2024 is back on April 6 ⚡️⚡️⚡️

Keep an eye on your inbox, invites dropping soon ✉️

#AtherCommunity #NewLaunch #Ather

[Swapnil Jain @swapniljain89]

When we started Ather the team believed, you need to be your own customer first. Most of us were below 25 years of age building the first #madeinindia #Ev and were crazy about vehicle dynamics. Every single choice from mid mount motor, to Aluminium cast chassis to dual disc brakes, were all focused on building the best handling vehicles. That was the #Ather450x for you. It did exactly what we intended. It is best handling scooter and it was #Builtforus

We are now all 30+ and have family. So we set out again to Build for us. Introducing #AtherRizta. A family vehicle built with same passion, but this time towards comfort and safety!

Because now Family comes first!

[Swagat Rath @Swagat25]

This one’s for the entire family!! Introducing Ather Rizta. @atherenergy there’s a ton to share more, soon, very soon.

[Tarun Mehta @tarunsmehta]

Well, we had our fun with ‘Diesel’.

But we are definitely not naming our first family scooter Diesel (sorry, Fast and Furious fans)

Unlike our usual names which have been more of an engineering nomenclature, we are taking a different route this time.

Introducing ‘Ather Rizta’ - the one for your family!

With Rizta, we will be taking a big leap in comfort and safety. Our teams have been working on this for a while (this one has been on and off the table since 2019!) now and have pulled off some amazing integrations that are industry-first and will make your ride experience way better.

Rizta will also continue to maintain the same quality and reliability that Ather’s other products are known for.

We will be unveiling ‘Ather Rizta’ at ACDC 24 - Ather Community Day Celebration 2024.
You will hear about it soon!

#AtherRizta #MadeInIndia

[Ather Energy @atherenergy]

8. Cherry on top
Comes with its own goodies, including an Apex helmet, TPMS and more…

(9/9)

[Swagat Rath @Swagat25]

Yet another set of industry firsts on the #ApexofAther as an ode to a decade of building industry firsts.
@atherenergy

[Tarun Mehta @tarunsmehta]

And it's here!

Tomorrow, we're unveiling our 10-year anniversary special edition scooter, the 450 Apex - the pinnacle of the 450 platform.

Don't miss out, set a reminder for the #ather450apex livestream at 12 noon: https://t.co/LVJDtkAp0s"

#10Yearsinthemaking #ApexofAther

[Tarun Mehta @tarunsmehta]

At the media launch of 450Apex.

Doing it at the track this time with smaller batches of riders and we are all loving it! Absolutely the best way to launch the product - by riding it!

[Swagat Rath @Swagat25]

This pile of mess, for the last 8.5years, is what I’ve looked forward to every Sunday. 442 Mondays and none of them blue. As we celebrate our 10th anniversary ⁦@atherenergy⁩ can’t help the nostalgia and immense pride of being part of something truly special.

[Swagat Rath @Swagat25]

@atherenergy @Tamizh_M @BikashJyoB @Lebbananda @shanjog

[Tarun Mehta @tarunsmehta]

Time for a family scooter.... and more!

After spending a decade perfecting the Ather 450, we now believe that there's demand for something more.

So many folks love @atherenergy as a brand but want a bigger, family-oriented scooter from us. That's why we're gearing up to launch a family scooter in 2024. It's designed with your entire family in mind, offering comfort, ample size, and a whole lot more—all wrapped up in one fantastic package.

Even better? We're ensuring it's affordable, making the Ather family experience accessible to more people.

But that's not all. Over the years, we have also built a strong community that loves the design and performance of the OG 450. The clean, sharp, and minimalistic design, coupled with outstanding performance, has earned its spot. So, for those who loved the 450X, we're shortly introducing an evolution of the 450 series.

This new iteration is set to be the absolute pinnacle of refined performance. It will have best-in-class features that will redefine your riding experience. We’re launching in early 2024, and yes, it comes with a premium price tag, but trust me, it's worth every bit.

[Swagat Rath @Swagat25]

@ElonMuskAOC 571

[smallfry @Lebbananda]

PM briefs be like...

[Swagat Rath @Swagat25]

@Lebbananda Bwahahah!!! Hilarious!!

[Swagat Rath @Swagat25]

A billion worry free kms!!!
@atherenergy

[Ather Energy @atherenergy]

Here’s to all of you warping day-in and day-out. We have now ridden one billion kilometres together!
#WheeeCrossedOneBillion
⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️⚡️

[Swagat Rath @Swagat25]

Yesssssssssssss!
@atherenergy

[Ather Energy @atherenergy]

The 450 family just got bigger!
Meet the #Ather450S at https://t.co/IelYrIjjke
#ComingSoon

[Swagat Rath @Swagat25]

Seedhi baat, no bakwaas! @atherenergy

[Ather Energy @atherenergy]

What do our scooter batteries have in common with koi fish? 🐟 Watch to find out.
Shop for this t-shirt and more at the link in our bio.

[Nithin Kamath @Nithin0dha]

I assumed, like many, that electric vehicles (EVs) weren't as green since most electricity in India is generated by burning coal, plus the transmission losses and emissions from battery production.

@tarunsmehta recently explained why EVs are still much better emissions-wise.

This is mainly because of the internal combustion engine's (ICE) inefficiency. You can read the entire discussion here :
https://t.co/f0sFNIvoyr

[Swagat Rath @Swagat25]

Another year of warping from one milestone to another. @atherenergy #newyearnewwheee

[Ather Energy @atherenergy]

⚡ 18.7 million kms in Warp 🚀
⚡ 56.6 million kms in December alone 🗓️
⚡ 389 million kms in total 🛣️
These are just a few of the milestones we crossed in 2022.
For the complete ride summary, check out: https://t.co/wgMS6RfHvl