Robin Swithinbank

Writer. Editor. Content guy. As seen in New York Times, FT, Telegraph, GQ, Traveller, Vanity Fair, Harrods, Robb Report, The Road Rat

[Robin Swithinbank @Swithinbanking]

The #moonswatch saga rolls on - raising questions all the way. What impact will it have on the @omegawatches brand? Has it saved @Swatch? And why is it still so hard to get this $260 watch? Posing those and more for @nytimes today.

https://t.co/9oTQ5yTHng

[Robin Swithinbank @Swithinbanking]

@markchristie This could (should) become a thing.

[Robin Swithinbank @Swithinbanking]

@Jennycoad Hi Jenny, sent an email with a guessed address, which is less weird than it sounds (right?). Content is nothing more interesting than a travel pitch. Hope it made it...

[Robin Swithinbank @Swithinbanking]

In @FT this morn - the @WWF reports on the sustainability profile of the watch and jewellery industry. ‘Much to be desired.’

https://t.co/UH0uUnivza

[Robin Swithinbank @Swithinbanking]

@markchristie @watchprolive V kind, thank you. Written some weeks ago before the Israel/Gaza conflict and the Only Watch postponement, which dates it slightly, but the core themes remain.

[Robin Swithinbank @Swithinbanking]

@sleepdiplomat Hi Matt, I'm a journo working on a piece about the science of sleep: would be great to connect. Slid into your IG DMs, too... Many thanks, Robin

[Robin Swithinbank @Swithinbanking]

How the Swiss watch industry learned to stop worrying and embrace popular culture - long read now up on @BoF.

https://t.co/OJwYxCMBKR

[Robin Swithinbank @Swithinbanking]

This month’s column for @watchprolive.

https://t.co/W0AQOC0Dwd

[Robin Swithinbank @Swithinbanking]

On @BoF today, talking price hikes, George Clooney and that Frankenstein watch with @omegawatches president and CEO Raynald Aeschlimann.

https://t.co/coBcxke1NK

[The Times and Sunday Times @thetimes]

The Times and Sunday Times stand with Evan Gershkovich who has been falsely accused of espionage in Russia.

Journalism is not a crime, and we will not rest until Evan is released
#IStandWithEvan

[Robin Swithinbank @Swithinbanking]

@CBorg_Mirza @Bremont Thanks Christine!

[Robin Swithinbank @Swithinbanking]

In today’s @FinancialTimes, new @Bremont CEO @DavideCerrato5 says he’s going to make the brand “one of the big players in watchmaking.” A new entry-price, adventure, hitting the US and a $59m war chest are all part of his plan.

https://t.co/ZLPSgWYz7e

[Robin Swithinbank @Swithinbanking]

Jean Arnault speaks exclusively with @BoF, describing his new @LouisVuitton Tambour line of high-tariff watches as ‘a gamble’. Puts LV in direct competition with pure players - can it compete?

https://t.co/5TaKCdbEm9

[Robin Swithinbank @Swithinbanking]

No sex please, we’re Swiss.

This month’s @watchprolive column.

https://t.co/C4QDKpR0l2

[Robin Swithinbank @Swithinbanking]

Interviewed the 28-year-old Frédéric Arnault for @BoF now he’s three years into the gig running @TAGHeuer. Behind a paywall, but if you can get there, worth your dollar:

https://t.co/Gvg7UBWdr2

[Robin Swithinbank @Swithinbanking]

Got some @Max33Verstappen time at the weekend. And a more reflective take on his position in @F1. He might even retire. Check it out over on @RobbReport. Thanks to @TAGHeuer for the access.

https://t.co/5PXMbcfX0R

[Robin Swithinbank @Swithinbanking]

This months @watchprolive column: on what Watches and Wonders needs to do to get Jean-Paul Public’s attention to reach beyond Rolex.

https://t.co/gIvooTrfdt

[Robin Swithinbank @Swithinbanking]

@McCons I did indeed. And those hours flew by. Hope you’ve recovered.

[Robin Swithinbank @Swithinbanking]

Drove, slavered over and then wrote about Jaguar Land Rover’s last ICE sports car, the Jaguar F-Type R75 for Robb Report. And so the end begins.

https://t.co/awj7MHk1Hv

[Robin Swithinbank @Swithinbanking]

Here we go with a little column for @RobbReport on why car buyers are pushing up prices of 15-year-old performance cars to outsmart mindless modern motors stuffed full of semi-conductors.

https://t.co/AxvrZ82Eei

[Robin Swithinbank @Swithinbanking]

Luxury watchmaking and the lab-grown diamond debate. More interesting than it sounds. My column for @watchprolive this month.

https://t.co/v136a67QHV