The Benchmarking Company

The Benchmarking Company (TBC) is a beauty consumer research company specializing in custom research and beauty product testing.

[The Benchmarking Company @TBCBeauty]

Join The Benchmarking Company at booth #662 during Cosmoprof Miami from January 21-23. Enjoy a refreshing slushy while learning about our latest offerings. Email us at [email protected] and schedule lunch or dinner with us!

[The Benchmarking Company @TBCBeauty]

Get ready to conquer the U.S. market! Catch Denise Herich at Cosmoprof Miami on Jan 22nd. She'll be unveiling the secrets of winning consumer claims. Don't miss out! #CosmoprofMiami #BusinessTalks

[The Benchmarking Company @TBCBeauty]

TBC’s consumer perception studies deliver validated insights for marketing and risk mitigation. Ready to test your brand? [email protected]

#TheBenchmarkingCompany #BeautyConsumer #ConsumerClaims #BeautyResearch

[The Benchmarking Company @TBCBeauty]

Stop guessing; start knowing!
TBC’s Subscription Mini-Quant delivers fast insights:
-Surveys with 1,000+ beauty buyers
-Up to 10 key questions + demographics
-Raw data, ready for analysis
Empower your brand with data-driven decisions. Contact us at [email protected]!

[The Benchmarking Company @TBCBeauty]

Consumer claims offer insights help potential buyers relate and feel confident in their purchasing decisions.

Interested in testing for your brand? Call [phone] or email us at [email protected]

#BeautyConsumer #BeautyResearch #ConsumerClaims

[The Benchmarking Company @TBCBeauty]

Fragrance is queen in her beauty routine! TBC's Beauty by the Numbers reveals:
97% use fragranced bath products
93% love fragranced body creams & lotions
93% choose fragranced shampoo & conditioner
Get all the insights at https://t.co/OtWuOg7gBY! #bbtn #beautyresearch

[The Benchmarking Company @TBCBeauty]

How does your brand measure up? TBC’s Custom Studies uncover key insights on consumer attitudes, packaging, pricing, global expansion & more. 🌍 Benchmark smarter. Compete stronger.
See the difference at https://t.co/EY8IYylbib
#ConsumerInsights #DataDriven

[The Benchmarking Company @TBCBeauty]

A single fragrance can unlock memories. TBC’s Beauty by the Numbers reveals:

70% of women recall happy times.
55% think of loved ones.
49% revisit favorite seasons.
41% escape to vacations.

What memory will your next scent awaken?

#beautyresearch #ScentPower #BeautyInsights

[The Benchmarking Company @TBCBeauty]

Hey, beauty brands! Real-time reactions. Tailored insights. Affordable focus groups via Zoom. Stop guessing—start knowing!

Contact [email protected] and let’s level up your messaging

#beautyresearch #consumertesting #marketresearch

[The Benchmarking Company @TBCBeauty]

Tweens & teens love beauty gifts! 84% of boys & 58% of girls have received luxe fragrances. Plus, 55% love products from fave brands, & 49% are thrilled with Bath & Body Works gift cards. Confident, fresh, fabulous—beauty hits the mark! #GiftIdeas #TeenTrends #BeautyBuzz #bbtn

[The Benchmarking Company @TBCBeauty]

Ordinary research won’t cut it in beauty. ✨
TBC’s customized insights help leading brands understand consumer motivators and behaviors to stand out. Let’s connect: [email protected]
#consumerresearch #claimssubstantiation #brandsuccess #personalcare

[The Benchmarking Company @TBCBeauty]

In-Home Use Tests (IHUT) bring your product into real homes, delivering authentic feedback to substantiate your claims. TBC helps brands turn consumer insights into powerful, validated marketing tools. Ready to test? [email protected]

#BeautyResearch #ConsumerClaims

[The Benchmarking Company @TBCBeauty]

Great ideas aren’t enough—lasting loyalty is the goal. 💡
TBC’s concept testing ensures your product resonates, stands out, and connects with her needs. Ready to maximize impact? 📩 [email protected]

#consumertesting #brandsuccess

[The Benchmarking Company @TBCBeauty]

TBC's BBTN reveals 95% of consumers believe brands should use independent third-party research to validate product claims. Why? To ensure accuracy, eliminate bias, and build trust.

See full BBTN at https://t.co/E540wmEmeU

#BeautyResearch #ConsumerTrust #BeautyByTheNumbers

[The Benchmarking Company @TBCBeauty]

Product claims = purchase decisions! 🛍️ 94% of consumers say claims clarify benefits.

Want to know more? Access the full BBTN here: https://t.co/OtWuOg7gBY

#BeautyResearch #ConsumerBehavior #BeautyByTheNumbers

[The Benchmarking Company @TBCBeauty]

We love to see our clients' claims in action! Product trials such IHUT are the most effective way to test self-care products and substantiate product claims.
Test your products w/ TBC! 📧 [email protected]

#BeautyConsumer #BeautyResearch #ConsumerClaims

[The Benchmarking Company @TBCBeauty]

How are beauty enthusiasts engaging online? TBC's Beauty by the Numbers research shows that 84% of Tweens & Teens love watching influencer videos, but only 19% are creating them!

Are your teens watching, sharing, or creating beauty content?

#BeautyResearch #GenZTrends #BBTN

[The Benchmarking Company @TBCBeauty]

TBC’s consumer perception studies deliver validated insights for marketing and risk mitigation. Ready to test your brand? [email protected]

#TheBenchmarkingCompany #BeautyConsumer #ConsumerClaims #BeautyResearch

[The Benchmarking Company @TBCBeauty]

Want to know how your product performs in real hands? Sensorial Pilot Testing puts it to the test with 20 panelists, providing quick, valuable feedback. Refine, perfect, impress!
📧 [email protected]

#ConsumerTesting #BeautyProducts #theBenchmarkingCompany

[The Benchmarking Company @TBCBeauty]

In-Home Use Tests (IHUT) bring your product into real homes, delivering authentic feedback to substantiate your claims. TBC helps brands turn consumer insights into powerful, validated marketing tools. Ready to test? [email protected]

#BeautyResearch #ConsumerClaims