ARF

Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry.

[ARF @the_ARF]

As online retailers rapidly implement AI shopping assistants, they may be aiming at the wrong users. Unlike the stereotype, early adopters of AI assistants tend to be older, female and engaged with the platform: https://t.co/Jg2rBNVr4p #ConsumerBehavior #Omnichannel #AI

[DailyDOOH #AdTECH #DOOH #AI @DailyDOOH]

#AI Advertising Where Consumers Draw the Line https://t.co/Lwevvu4YrE Join @the_ARF on August 11 to explore new Journal of Advertising Research findings on when AI-powered advertising builds engagement and when it creates discomfort or resistance.

[ARF @the_ARF]

AI can improve advertising—but only when consumers accept it. Join us August 11 to explore new research on voice assistants, personalization, and AI-generated creative, plus practical strategies to build trust and engagement. RSVP: https://t.co/ei9VdKPTov

[ARF @the_ARF]

Make a difference with just one hour a month! ARF WIDE is seeking mentors to guide college students into our industry's future. No prior experience is necessary to get involved, learn more: https://t.co/RI3VpII6lJ

[ARF @the_ARF]

For digital #publishers, success is measured by attracting and retaining subscribers. This MSI working paper finds that polarizing #news consistently increases time spent on platform, but those #engagement gains do not translate into subscriptions: https://t.co/wsB0ZvNP0Y

[ARF @the_ARF]

In her latest guest article for The Ad Club of New York, ARF's Tracy Adams explores why marketers need a more complete approach to measurement to better understand how media, brand and business outcomes work together: https://t.co/brwnT6oNvU #MarketingMeasurement #Advertising

[DailyDOOH #AdTECH #DOOH #AI @DailyDOOH]

#AI Advertising Where Consumers Draw the Line from @the_ARF https://t.co/Lwevvu4YrE

[ARF @the_ARF]

Influencers vary by their focus on content vs self-presentation. There are 3 kinds according to this MSI working paper. Brands can benefit from combining all 3 to address different stages of the customer journey: https://t.co/cgLJHp8xKm #Marketing #branding #Influencers

[DailyDOOH #AdTECH #DOOH #AI @DailyDOOH]

Join the Advertising Research Foundation  on August 11 to explore new Journal of Advertising Research findings on when AI-powered advertising builds engagement and when it creates discomfort or resistance https://t.co/Lwevvu4YrE @the_ARF #AI #Webinar

[ARF @the_ARF]

The next big challenge in marketing is understanding how to measure influence in an AI-mediated world. The ARF Cross-Platform Measurement Council's Identity Resolution Working Group explores this challenge in its latest paper: https://t.co/y4HcwLQhwh #AI #AdvertisingResearch

[ARF @the_ARF]

The study in this MSI indicates that about 20 weeks after AI adoption, website traffic and ad exposure was down by 20 percent, while traffic to sites outside the top 500 declined by approximately 26%: https://t.co/p7Vng60DuK #Advertising #Omnichannel #CustomerJourney #Tech #AI

[ARF @the_ARF]

Research meets practice at Analytics & Forecasting 2026—a working conversation on validating AI, designing oversight, and strengthening measurement and scenario analysis. RSVP to join us Sept 14-15 in NYC, seating is limited: https://t.co/nTGdpgOL1g

[ARF @the_ARF]

The deadline for the 2026 MSI Alden G. Clayton Dissertation Proposal Competition is July 31. Doctoral students in marketing or a related field have an opportunity to gain recognition, receive feedback from leading scholars, and compete for cash awards: https://t.co/Iehk7LOzlN

[ARF @the_ARF]

Upskill with a program course load designed for real-world marketers: the NYU/ARF Certificate in Marketing Optimization & Insights. Explore our upcoming courses and start your learning path: https://t.co/1mVRfmh30m

[ARF @the_ARF]

Measuring true #incrementality, the causal impact of ads on conversions, remains one of the toughest challenges in digital #marketing. In this webinar, we explore new research on how advertisers and platforms make experimentation decisions: https://t.co/GitaG1B7MS

[ARF @the_ARF]

As summer travel heats up, we’re revisiting Sandals & Beaches Resorts’ ARF David Ogilvy Award-winning campaign—grounded in cultural authenticity and traveler insight to redefine luxury through place and people.
Explore more on our website: https://t.co/0YfW92KQL5 #ARFOgilvys

[ARF @the_ARF]

AR can boost purchase confidence, but what happens when it backfires? Join MSI on Sept. 22 to explore new research on how AR shapes consumer trust after the sale and discover strategies for designing better customer experiences: https://t.co/uVtfsenRwi #MarketingScience #AR

[ARF @the_ARF]

The 2026 FIFA World Cup is more than a tournament—it is a laboratory for the future of global media, tech and marketing. In this episode of CultureConnect, we sit down with industry leaders to unpack how brands are moving past monolithic marketing efforts: https://t.co/sEbvoCoCKP

[ARF @the_ARF]

This MSI Working Paper finds that while politically polarizing content increases engagement, it does little to drive subscriptions: https://t.co/paHELBmGw9 #ConsumerBehavior #SocialMedia #Influencer #ConsumerInsights

[ARF @the_ARF]

When does AI make advertising more effective, and when does it turn consumers away? Discover new research on AI-powered advertising and learn how to create experiences that drive engagement without crossing the line. Learn more & register: https://t.co/ei9VdKPTov