Tony Robbins

Empowering millions to live a life of meaning.

[Tony Robbins @TonyRobbins]

I wrote AWAKEN THE GIANT WITHIN for one reason: to be a wake-up call for anyone who knows, deep down, that they are capable of so much more.

35 years later, that mission hasn't changed.

Every insight, every tool, every strategy in this book comes from lived experience. From my own journey of transformation in my early twenties, and from four decades of working side by side with over 100 million people across 193 countries. Presidents. CEOs. World champions. And everyday people who simply decided they were done settling.

What I couldn't have known when I first wrote it is that decades later, people would still be stopping me to say it changed their life! That they passed their well-loved copies to their kids, that their kids passed it to theirs. That they've read it five times, and with each read discover something new.

Today, I'm beyond grateful to share this fully updated 35th Anniversary Edition of Awaken the Giant Within — renewed for a new generation, and carrying the same truth it always has:

The giant you've been waiting for? It's already inside you.

This book is a blueprint for your mind, your emotions, your finances, your relationships — it's your map to creating an extraordinary life on YOUR terms.

I’d like to send it to you for FREE — just cover the shipping and we’ll mail your copy: https://t.co/5ca79JWLZN

[Tony Robbins @TonyRobbins]

Here at Business Mastery, we're learning the elements of a breakthrough.

Change your story, change your life.

Divorce the story of limitation and marry the truth of your true capability.

[Tony Robbins @TonyRobbins]

Winners take imperfect action while others stay stuck perfecting the plan.

Action is the most important key to any success.

[Tony Robbins @TonyRobbins]

@dmscott 😎🤟

[David Meerman Scott @dmscott]

I’m super excited to be with the passionate GLADIATORS at @TonyRobbins #BusinessMastery. “You can achieve similar success!”

[Tony Robbins @TonyRobbins]

The threshold of control. This is the most fundamental lesson that we all need to have.

When we're out of control, we have two choices: focus on what we want, or focus on what we're afraid of.

Courage is what we call the first choice. It's not that the fear goes away, it's that we decide what we're here to do matters more.

[Tony Robbins @TonyRobbins]

In business and in life, our faith gets tested constantly. But we get better at it. Once we've solved enough big problems, we stop needing to know how. We just know we'll find a way.

[Tony Robbins @TonyRobbins]

Let's get down to business. 🔥🤟

Over 2,500 entrepreneurs, business owners, executives, and leaders from 66 countries are with us, here in the room in Palm Beach and joining us virtually.

For the next five days we're getting to the root of what's been holding us back and building systems that lets us scale without sacrificing our time, our energy, or our profit.

And as a result, businesses will change and so will lives. ❤️

Business Mastery is here! 🙌

[Tony Robbins @TonyRobbins]

Congratulations to @ChristopherZook and the entire @caz_investments team on this partnership with @SoFi! Expanding access to private markets through CAZ's interval funds is a meaningful step toward giving more everyday investors the opportunity to participate in investments once reserved for institutions. Great step forward!

[Christopher Zook @ChristopherZook]

CAZ Investments is proud to announce a partnership with @SoFi Invest, expanding access to private-market strategies for self-directed investors of virtually every type and size.

The availability of CAZ interval funds on the platform reflects our longstanding mission to broaden access to opportunities that have historically been available only to institutions and a small segment of high-net-worth investors.

With roughly two-thirds of Americans navigating their financial lives without a financial advisor, SoFi is playing an important role in democratizing alternatives.

You can access the press release here: https://t.co/GHpj7eDTlf

[Tony Robbins @TonyRobbins]

This Saturday, we’re attempting something that’s never been done before.

Together with @sharingexcess and Potato Ty, we’re hosting the largest free food distribution in history and attempting to break the Guinness World Record for the largest donation of fruits and vegetables in 24 hours.

We’ll distribute over 500,000 pounds of fresh, rescued produce—the equivalent of more than 400,000 meals—to 30,000 individuals and families, completely free, at Ugly Potato Day by Odd Bunch.

If you’re near Surrey, BC, Canada, grab your free ticket at https://t.co/ZlRZLIY4VT and come be part of history👊💚🚛🥔

[Tony Robbins @TonyRobbins]

Congratulations to @ChristopherZook and the entire @caz_investments team on this exciting partnership with @SoFi!

I’ve always believed that one of the greatest drivers of financial freedom is access to the right opportunities. For too long, many of the world’s best private market investments have been reserved for institutions and ultra-high-net-worth investors, leaving everyday investors on the sidelines because of outdated regulations.

That’s why I was so encouraged to see the rules evolve in 2025. It’s one of the reasons I’m excited to see CAZ Investments working with SoFi to help expand access to private markets through CAZ’s interval funds. Giving more people the opportunity to participate in investments that have historically been out of reach is a meaningful step in the right direction.

When you expand access to opportunity, you expand what’s possible.

[SoFi @SoFi]

Private market funds? In the SoFi app.



See new funds: CAZ GP Stakes Fund, CAZ Strategic Opportunities Fund, and USVC by AngelList Asset Management.



You could access opportunities in AI, fintech, private equity, and private credit.

Learn more: https://t.co/9F653LZzNS

[Tony Robbins @TonyRobbins]

Happy Birthday to my wife, my Sage. 💘 After 27 years together, I’m still in awe of this woman!

Forever grateful to God for guiding us together.

Please join me in giving thanks for the one and only, Sage Robbins.

[Tony Robbins @TonyRobbins]

Most of us are living an identity, a set of beliefs of who we are and what we're going to do or not do, that's in conflict with our goals.

[Tony Robbins @TonyRobbins]

We are more than anything that could ever happen to us.

[Tony Robbins @TonyRobbins]

The people who build lasting wealth are proactive with their money rather than reactive. That's one of the many shifts in business and in life we create every year at Business Mastery. In a few short weeks I'll be in the room with thousands of hungry, focused entrepreneurs, going deep on the strategies that turn a growing business into real financial independence. Let me know if you'll be with us, here in Palm Beach or joining virtually from home! 🔥

[Tony Robbins @TonyRobbins]

We either master money, or on some level, money masters us.

[Tony Robbins @TonyRobbins]

The only way a relationship lasts is when we treat it as a place we go to give, not to get.

It changes how we show up. We put our partner's needs ahead of our own. We stop keeping score. We make it our job to light them up, and lighting them up lights us up even more. ❤️

[Tony Robbins @TonyRobbins]

Congratulations to my friend @davidleiter on STOP MAKING STUPID INVESTMENTS! 🎉

I’ve spent my life studying what separates people who build lasting wealth from those who lose it — and that’s exactly what this book is about. David reveals the traps that wreck most people’s results, and even how professionals pick investments… though, as he’ll tell you, most people probably shouldn’t go down that road at all.

Honest, clear, and badly needed. Congratulations, my friend — this one matters. 👏

📘 Available now: https://t.co/EtJp3RDLVu

[Tony Robbins @TonyRobbins]

Opening night of FOREVER at Madison Square Garden was an unforgettable experience. Thank you, @BonJovi!

They're playing eight more shows there in NYC. If you can catch them before they head to Europe, GO!! ❤️🎸🔥

[Tony Robbins @TonyRobbins]

Congratulations, Jon. You're so deeply loved, my friend, and your commitment to your craft continues to inspire us all.

Here's to this next chapter … FOREVER ❤️🎸🤟🔥

[Tony Robbins @TonyRobbins]

It was such a privilege to witness the comeback of my dear friend @jonbonjovi at the opening night of his FOREVER residency at Madison Square Garden.

[Tony Robbins @TonyRobbins]

Watching them soak in the appreciation from an adoring crowd at The Garden was something I'll never forget.

You told me before the show that your head, heart, and voice were all connected, ready, and in-sync. …Then you went out and absolutely crushed it, brother!