Nick ⚡️

[Nick ⚡️ @TR_Nicky10]

Forgot to follow this one up… I actually ended up going with work!! 🇦🇺🐨⚡️

[Nick ⚡️ @TR_Nicky10]

I have a feeling Aus is the play this yr

🇦🇺🦘2024

[Nick ⚡️ @TR_Nicky10]

@onntherox I just finished mine on Friday! Congrats 👏🏻⚡️🫡

[Nick ⚡️ @TR_Nicky10]

@JordanRogers26 Hey Jordan, I’ve worked in sports marketing for about 6 yrs across NHL, AHL, and Gatorade 🇨🇦. This looks really interesting! I saw in the description it’s mainly geared towards college students or people trying to break in? Do you think It’s still worth me popping by?

[Nick ⚡️ @TR_Nicky10]

💯🫡

[Mark Lazerus @MarkLazerus]

A reporter asked Sidney Crosby if there's a problem with hockey's culture. Crosby said he didn't think this huge scrum of "15-second soundbites" was a good venue for such a topic, and said he'd be happy to talk privately with the reporter after. Then he actually did. Good on him.

[Nick ⚡️ @TR_Nicky10]

What the duck …?! 🦆😱@AnaheimDucks @NHL

[Zito @_Zeets]

Metric system finally takes America down

[Joe Pompliano @JoePompliano]

Lionel Messi is already having a huge financial impact at Inter Miami CF.

The MLS club expects annual revenues to double in year one, and owner Jorge Mas says the club's valuation could increase by more than $1 billion.

Here's a breakdown of the numbers 👇

1. Social Media Growth

Lionel Messi has 480 million followers on Instagram, which would be the world's 3rd largest country.

And these followers LOVE Messi.

That's why Inter Miami CF has added 11 million followers over the last 30 days.

Inter Miami now has more Instagram followers than the other 28 MLS teams combined — and they also have more followers than all US sports teams except three.

Most Followed US Sports Teams (IG)
1. Golden State Warriors: 31 million
2. Los Angeles Lakers: 23 million
3. Cleveland Cavaliers: 16 million
4. Inter Miami CF: 12 million

This is valuable because Inter Miami will now make tens of millions more on annual sponsorship deals.

And many of these followers will stay when Messi retires in a few years (Ex. the Cleveland Cavaliers still have the 3rd most followers despite LeBron leaving).

2. Apple TV's MLS Season Pass

Lionel Messi was offered more than $1 billion from Saudi Arabia.

But MLS couldn't offer that type of money, so they called up Apple and asked them to get creative.

Apple is important because they recently acquired the exclusive global broadcasting rights to MLS via a 10-year, $2.5 billion deal ($250 million per year).

And adding Messi could make that look like a bargain.

So Apple decided to do something unprecedented and offered Lionel Messi a cut of every new MLS signup.

This has never been done before.

And with Messi promoting the direct signup link to his 480 million Instagram followers and Google searches exploding for MLS Season Pass, it's safe to say Apple and Messi will each make tens of millions on this deal.

3. Increased Shirt Sales

Lionel Messi's 480 million Instagram followers are valuable for social media reach.

But more importantly, they buy stuff too.

For example, Lionel Messi was selling about 2 million shirts annually when he was at FC Barcelona.

And even if he ends up selling just 500,000 Inter Miami shirts this year, that's still $100 million in sales.

Here's the math:
500,000 shirts
x $200 price
————
= $100 million

And with clubs typically netting about 15% of the sales price, depending on where the shirt is sold, Inter Miami would make an extra $15 million from Messi's shirt sales this year alone.

Ps. This is a *conservative* estimate.

And that's not all — because Adidas also helped increase the total offer to Lionel Messi by offering him a royalty on every MLS shirt he sells.

So every time someone buys a Lionel Messi shirt from Inter Miami, he receives a cut of the sale from Adidas.

That's also worth millions.

4. More Revenue = Higher Valuation

Inter Miami did $56 million in revenue last year.

But owner Jorge Mas expects the club to double revenue in Lionel Messi's first year with the team.

Inter Miami CF Revenue
• 2022: $56 million
• 2023: $110 million (projected)

Mas also says the team's valuation could reach $1.5 billion next year, a 150% increase from $600 million today.

Inter Miami CF Valuation
• 2022: $600 million
• 2023: $1.5 billion (projected)

That would make Inter Miami by far the most-valuable MLS club — up from the 11th most-valuable team today — and the US-based team would be more valuable than Premier League clubs like West Ham, Everton, Newcastle United, Aston Villa, and others.

And here's the best part...

In addition to revenue-sharing deals with Apple and Adidas, Lionel Messi is also receiving equity in Inter Miami CF, meaning he'll participate in any financial upside he creates by joining the team.

So while it's true that MLS could not compete with Saudi Arabia's $1 billion offer, the league worked with its partners to create a comprehensive compensation package that we have never seen before in sports.

And if the early results indicate anything, Lionel Messi might end up making just as much money in the United States as he would have in Saudi Arabia.

Now that would be crazy 🤯

** This breakdown is an excerpt from my 3x weekly podcast (Top 50 in US Sports). Subscribe below so you don't miss any episodes going forward! **

Apple: https://t.co/oxtjqN8JOE
Spotify: https://t.co/tzqGmw2RRL

[Vincenzo Landino 🏎️ @vincenzolandino]

If AI is a threat to photography, Nikon just dropped a masterful retort.

Don’t give up on the real world.

[Amanda Ach @amandaach]

Choosing which exclamation points to delete from my work email

[Front Office Sports @FOS]

MLS has put together an "unprecedented" deal to lure Messi to Inter Miami.

He's reportedly set to earn a share of Apple's revenue generated by the MLS Season Pass — and a share of Adidas profits resulting from his arrival.

[Front Office Sports @FOS]

BREAKING: Lionel Messi is coming to MLS.

Messi has decided to sign with Inter Miami, per @GuillemBalague, where he’s set to join the team this summer.

[Nick ⚡️ @TR_Nicky10]

@LAClippers “ ‘AND1’ ~ A Brodie orginal in paint”
👨🏻‍🎨🎨

[Nick ⚡️ @TR_Nicky10]

@LAClippers “Can’t Be Stopped. Won’t Stop.”
🚫✋🏻⚡️💪🏼😤🏀

[Nick ⚡️ @TR_Nicky10]

@LAClippers “Rent Free In The Paint”

[Nick ⚡️ @TR_Nicky10]

@LAClippers “Find Out #clippernation” 💪🏼🏀⚡️

[Nick ⚡️ @TR_Nicky10]

Need it on a t-shirt 👀

[LA Clippers @LAClippers]

BRODIE.

[Nick ⚡️ @TR_Nicky10]

Big fan of this one! Pushing the boundaries on creative in a cool way ⚡️🔥🏒

Caught my attention with phone in hand, laptop open, & TV on in the background!!

We’ll done @NHL!

[NHL @NHL]

The chaos begins April 17. #StanleyCup

[Nick ⚡️ @TR_Nicky10]

First of many - WTB @Doyler_23

[Savannah Ghost Pirates @SavGhostPirates]

First professional shift = first professional goal for Colin Doyle! #TheHauntBegins

[Nick ⚡️ @TR_Nicky10]

Such a powerhouse of a company, continuing to take over the sports landscape in North America 😳🤯

[Fanatics @Fanatics]

Fanatics 🤝 @NHL! Announcing the newest addition to our partnership, we are thrilled to become the League’s authentic outfitter of on-ice uniforms starting with the 2024-2025 season!