TSC Americas

TSC America’s is no longer

[TSC Americas @TSCAmericas]

Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 5: Operation.
See previous weeks for steps 1-4!

[TSC Americas @TSCAmericas]

Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 4: Implementation.
Stay tuned next week for step 5!

[TSC Americas @TSCAmericas]

Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 3: Development.
Stay tuned next week for step 4!

[TSC Americas @TSCAmericas]

Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 2: Design.
Find step 1 in last weeks post, stay tuned next week for step 3!

[TSC Americas @TSCAmericas]

Thank you all for joining our chat today and special thank you to @paper_li for being our guest today! #DigitalCXChat

[Jessica Thiefels | Mental Wellness Marketing @JThiefels]

@TSCAmericas A6. Authority for you, value for the audience, boost for SEO (which gives your brand greater visibility over time), and connections within your industry. Plus, if you're short on time (most marketers are), you can still create content that's new and of interest. #DigitalCXchat

[' Vraj @lifeofvraj]

@TSCAmericas A3.

Creating and curating is the best way to stay alive in content game.

Pro tip:
Use guest posts and mention them to make strong communication and a extra post on your flow.

#DigitalCXChat

[Goodbye @goodbye_rip]

A7. - Harness yourself with tools to save time. For content discovery and inspiration.
- Plan ahead.
- Provide a variety or types of content.
- Don't forget to give credit to creators.
- Review the results of what performs best.

#digitalcxchat

[Jeremy Bond @JeremyDBond]

It demonstrates you're both a pioneer and a collaborator. You build things, and you build together. #DigitalCXChat A6

[TSC Americas @TSCAmericas]

Question 7: Share some best practices to leverage the creation/curation content mix #DigitalCXChat

[' Vraj @lifeofvraj]

@TSCAmericas A2.

Major benefits:

+ Quick and easy content generation
+ Go with flow
+ Dobule benefits as it is already likable content
+ Retargeting

#DigitalCXChat

[' Vraj @lifeofvraj]

@TSCAmericas A1.

Content strategy is totally depends on the likings of your audience. It's a good way to produce and reuse the content by curating it.

Simply, curate your best performing content and reuse it as your next move. 💎

#DigitalCXChat

[AL Spaulding @ALSpaulding]

@TSCAmericas A4. I use a hybrid system of sorts to manage managing and planning content creation & curation.
- @Trello
- @Pocket
- @evernote (been using it since 2009)
- @feedly
Last but not least... @buffer 🙌🏽

And yes. I use them all every single day. #DigitalCXChat

[Goodbye @goodbye_rip]

A6. As a startup, it allows us to use our efforts in a better way. We can always rely on sharing great content with our customers, even if we didn't have time or resources for content creation.

We've also found lots of value in connecting with like-minded peeps. #digitalcxchat

[Goodbye @goodbye_rip]

A5. Set realistic expectations, don't compromise to produce more than you can. Remember that good content creation/curation takes time, and you need to allocate time to create and share it. Always have a "sharing" plan, where are you going to promote the content. #DigitalCXChat

[TSC Americas @TSCAmericas]

Question 6: What purpose does a mix of creation and curation serve to your brand? #DigitalCXChat

[Jessica Thiefels | Mental Wellness Marketing @JThiefels]

@paper_li Ditto to all of this! Don't create content just to create it. Every piece should have an intention and be relevant for your audience so you can distribute via email, social, etc. #DigitalCXChat

[Bentley University @bentleyu]

@TSCAmericas A5.

Listen actively to your audience!
See what they are responding to.

What brings them the most value?
What are they most interested in?
What support/info do they need?

Be flexible.
Be aware of context.

Think about the timing of the post
and it's relevance!

#DigitalCXChat

[TSC Americas @TSCAmericas]

Question 5: What are some helpful tips to consider when carrying out your content strategy mix? #DigitalCXChat

[Bentley University @bentleyu]

@TSCAmericas A4(2).

Create a Twitter list of accounts that
share interesting/relevant content!

Then you can use it to find
content to share/curate!

#DigitalCXChat