Marlene

Senior Commercial & GTM Leader APAC

[Marlene @TShape_me]

https://t.co/SOTiikbyLv

[Marlene @TShape_me]

Proud to work at @Salesforce. We've been named one of the Best Workplaces in Asia by Great Place to Work, for the 4th year in a row. Join us! https://t.co/oULzib5WQB

[Marlene @TShape_me]

@Wix do you know what customer service is?!

[Marlene @TShape_me]

Full house tonight for our AdTech meet up! We will discuss the state of programmatic advertising in Hong Kong. Thank you to our sponsor Blis and our speakers Tim Hung & Samuel Hokin. See you there with Evgeny Popov https://t.co/M7S4zEji6r

[Marlene @TShape_me]

WFA reveals most mature markets for programatic advertising are the US, the UK, France and Australia. If you'd like to discuss how to start your programatic journey, I would be happy to share my experience in the Australian market!…https://t.co/sPk5yZFCuu https://t.co/nCnM5wVtEk

[Marlene @TShape_me]

How would you rank against those players? Gartner L2 Inc.’s Data & Targeting report assesses the sophistication of brands’ data capture and targeted marketing efforts. More details here: https://t.co/5L7zZ6KkAr https://t.co/kNxqSQ0e8n

[Marlene @TShape_me]

To redress this imbalance Rakuten recommends marketers must embrace additional platforms such as WeChat, Weibo and Renren #marketing #global #china #consumers #asiapacific https://t.co/aViqSER0CH

[Marlene @TShape_me]

Excellent opinion piece by @AlonGolan "when publishers know more about their users and are in a position to curate audience packages for buyers, the buyers themselves will reap significant benefits." #advertising #data #publishers #audience #inventory https://t.co/B73x9yOeo3

[Marlene @TShape_me]

Congrats Neat & @drosaHK! “We are excited to make our Neat Business product available to Chinese customers who are looking for a Hong Kong based solution to help realize their global ambition” #fintech #banking #startup #funding #china #hongkong https://t.co/KuOFlMbPzo

[Marlene @TShape_me]

The data ecosystem in Asia-Pacific markets is less developed than in the US or Europe, which makes it more complex and difficult for marketers to execute plans, but a simple framework-based strategy can help brands put the fundamen…https://t.co/YS5y1JuoKa https://t.co/T20g1Pa2G2

[Marlene @TShape_me]

Music to my ears. Offering flexibility to employee has the best ROI, fact! #management #strategy #people #efficiency #attrition #engagement #staff #HR https://t.co/dWztFE0mdB

[Marlene @TShape_me]

The personal data of 9.4 million passengers was leaked earlier this year, Cathay Pacific Airways and its subsidiary Hong Kong Dragon Airlines disclosed in a statement late on Wednesday night. “The breach of this personal data could…https://t.co/sifprjUFfb https://t.co/s3tXTNFnzM

[Marlene @TShape_me]

One ID to rule them all. Why do we need a unique methodology? Simply put, most demand-side platforms (DSP), DMPs and SSPs have their own individual cookies, or identifiers, which brings with it problems of latency both in terms o…https://t.co/jv3KiepoAG https://t.co/FMSeLH9e4Z

[Marlene @TShape_me]

According to Gartner L2, Fashion brands are ramping up digital investments to cater to millennials, who now represent more than half of online fashion shoppers. But brands’ efforts have been inconsistent. In the midst of these incr…https://t.co/cB3jsbOpXK https://t.co/pYDZqE7vNW

[Marlene @TShape_me]

"Brands that reach full digital marketing maturity see an average increase of 11% in revenue and 17% in cost-efficiency." Sapna Chadha, Google’s head of marketing in Southeast Asia and India
#digitaltransformation #datadrivenmarket…https://t.co/ynvMddXM98 https://t.co/tLGzVGsFPK

[Marlene @TShape_me]

New research from Zenith Publicis reveals "Brands Need to Reorganize to Maximize Their E-Commerce Growth.
These are the 5 areas of focus: Break Down Silos, Leverage the Retail Experience, Identify Sources of Growth, Exploit Retailer Media, Enhance Partnerships."

[Marlene @TShape_me]

I just came across this interesting study from GroupM about consumptions habits and attitudes towards luxury brands in Hong Kong. Happy to share with those interested! #hongkong #luxurybrands #socialmedia #influencers #KOL #marke https://t.co/XrUYrPDFlS

[Marlene @TShape_me]

BOOM! "HSBC could become the first foreign company to trade on a Chinese index with plans for a new stock exchange link between London and Shanghai" #china #stockexchange https://t.co/KcQL9nUiQN

[Marlene @TShape_me]

Co-working is just getting started! https://t.co/6LxUXkSchR

[Marlene @TShape_me]

Interested in learning how others deploy programmatic advertising? Hear from our speaker Vincent Alliaga, Business Technology Manager at Lan Kwai Fong Group. RSVP here! https://t.co/i1HnLKSX5Z