Trevor Testwuide

CEO, Co-Founder @ Measured

[Measured @MeasuredInc]

We're proud & excited to share that Measured was recognized in the Inc. 5000 list for a second time!

HUGE thank you to our team, customers, and partners - every honor we win is a testament to your hard work and support
https://t.co/nry36dlGWh
#inc5000

[Common Thread Collective @CommnThreadCo]

Luke shares insights into CTC's partnership with @MeasuredInc, a platform offering best-in-class incrementality testing and budget optimization tools.
They explore real-world examples of how understanding incrementality can drastically shift budget allocations, leading to more efficient customer acquisition and better overall performance.

[Trevor Testwuide @TTestwuide]

Nice interview @tkawaja Alvin, “we should not be grading our own homework”. I 💯 agree, trust but verify!

[LUMA Partners @LUMA_partners]

We’re happy to announce Alvin Bowles, @Meta is joining DMS by LUMA on the mainstage! https://t.co/BSZTKAggKu #dmsbyluma

[Trevor Testwuide @TTestwuide]

@TaylorHoliday Net net, if this customer would have allocated based on platform metrics they would have come to very different conclusions. Acquisition budgets would be cut, and may have increased spending on PMax despite it being an under-performer.

[Trevor Testwuide @TTestwuide]

@TaylorHoliday Now PMax, similar to brand search most of the click through conversions attributed would have converted without the ad. PMax is an under-performer in this portfolio @ a ROASi of $1.05. We find PMax to be a mixed bag across our portfolio deploying 100’s of tests per quarter.

[Measured @MeasuredInc]

Great piece on how #MMM is the answer to measurement as tracking and #attribution fall apart. AdExchanger missed out on the other critical piece of the puzzle - incrementality testing! See what our VP of Data Science says about open-source MMM Meridian.
https://t.co/f6NtVZcLxM

[Measured @MeasuredInc]

Experiments should be the foundation of your #measurement practice, but many #marketers today need to rethink their entire approach to testing. Dive into the ins and outs of experimentation in this blog by Measured CSO Nick Stoltz.
https://t.co/jTTq84oYVi
#marketing

[Measured @MeasuredInc]

🔥 Shoptalk 2024 provided an eye-opening glimpse into the future of retail - check out our key takeaways from the conference! 🔥
https://t.co/K7UyTtKnom
#Shoptalk #Shoptalk2024

[Measured @MeasuredInc]

Our all-new incrementality platform release is the most meaningful one in the history of Measured! If you plan to be at POSSIBLE in a few weeks, see what the all-new Measured platform can do for your brand:
https://t.co/b4NBjlDrbC
#POSSIBLE2024 #Marketing #AdTech

[Measured @MeasuredInc]

Insightful and really well-written article by AdExchanger outlining the new Measured platform capabilities! 🔥💥🚀
https://t.co/wDpu0nhCpy
#incrementality #MMM

[Measured @MeasuredInc]

🔊 Brace yourself 🤯 it's here: The All-New Measured Platform
Watch the keynote now: https://t.co/X84Yeu7eVn
💥Fully automated geo testing
💥Triangulated methodology
💥End-to-end workflow
Releasing to all Measured brands this week. Let's goooo!
#incrementality #adspend #madtech

[Measured @MeasuredInc]

Media measurement? Broken. Incrementality testing? Essential. #Shoptalk? Let’s goooo!

We are packed, we are ready, we have the ALL-NEW Measured Incrementality Platform ready to wow you! Sign up or find us at booth 2142! https://t.co/OAH59GXk7L

#shoptalk2024 #retailtech

[Measured @MeasuredInc]

Don't miss Measured CSO Nick Stoltz on the Measure Up podcast diving deep into the what, why, and how of paid media testing 🚀 Watch the full episode here:
https://t.co/1Q15rHnU7m

[Measured @MeasuredInc]

Case study alert- johnnie-O believed that Meta’s in-platform metrics overvalued its contribution, while GA did the opposite and undervalued #Metaads. Get the #casestudy to see how we helped johnnie-O gain a holistic view into its #paidsocial performance. https://t.co/2E6LKcSonS

[TJ Ferrara @tjferrara]

Current Winning Stack

Commerce: @ShopifyPlus (Headless) w/ @nextjs and @contentful
Email: @klaviyo
SMS: @PostscriptIO
WIMO: @hiwonderment
Data: @getelevar
Attribution: @MeasuredInc
CX: @gorgiasio
Subscriptions: @SkioHQ
Data Enrichment: @Retentiondotcom / @BlackCrowAI

[Measured @MeasuredInc]

Case Study: Performance Nutrition unlocked the power of incrementality measurement to increase new customer ROAS by 26% and decrease CAC by 21% over a 3-month period of time.
https://t.co/l8zLtwW4ib
#ROAS #incrementality