Sky Media, the advertising sales arm of Sky, and TVbeat, a global player in TV inventory and yield management, have further expanded their long-term partnership with independent TV data verification...
https://t.co/UQeSb8bPxJ
As the Future of TV Advertising event in Sydney is on the horizon - here's a throwback to the FVTA forum in London where we were able to take the stage to talk about the growing need to harmonise TV data to holistically run a TV ad business: https://t.co/D9SjuAZGyh
We had a fantastic opportunity to talk about our upcoming plans at the Beet Retreat, San Juan 2020 - follow the link to find out more! https://t.co/cL9H5Yh0By
JeffEales @SkyMediaUK RobertFarazin @TVbeatfeed explain brilliantly the importance of getting the plumbing right in joining up cross device cross platform measurement - BEFORE you even handle tha challenge of fusing multiple datasets. @MediatelNews #FTVAGLOBAL
Addressable TV advertising will leap from $15.6 billion in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025. https://t.co/FiRJDg5gRo
We are very excited to see this happening. Collaboration and unification of tech on fragmented market will just drive higher adoption on the buy site https://t.co/LsQo3MKwJk
"Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was dabbling a few years ago is now part of the core business."
https://t.co/Xng7L7rRwK
Congratulations to @TVbeatfeed for securing ongoing deal with @SkyMediaUK. @rf45 - you've come a long way since you demoed on your laptop at @IBCShow#startups https://t.co/4Yd6u8vtAH
Streaming TV is a tangled mess - where does Apple fit in? Who competes with Netflix? Is Amazon trying everything, as it seems? @elliot_bentley has you covered with a Venn diagram https://t.co/wMgqkLQiuI