TVREV

The Evolution of TV is happening. Join TVREV for the latest analysis, news and reports about the #FutureofTV.

[TVREV @TVREV]

Find out how one bad data point can break the entire AI stack via @nickcicero
https://t.co/48CUtuAKqJ

[Marketecture @marketecturetv]

The monoculture is dead. The @TVREV track starts with a keynote from Alan Wolk, Co-Founder and Lead Analyst at TVREV who dives in the collapse of mass media and the fragmented “Feudal Media” ecosystem.

[Marketecture @marketecturetv]

CTV buzzwords are everywhere, but which trends actually matter? Maikel O'Hanlon of Horizon Media, Julie Van Ullen of @ispottv , and Jason Damata of @TVREV break down what’s real and what’s hype in the evolving CTV marketplace.

[TVREV @TVREV]

Find out what ‘Hoppers’ and ‘The Bride’ tell us about at-home demand in the latest from @Great_Katzby
https://t.co/Alzm7TJnDL

[TVREV @TVREV]

Is Indianapolis a narrow broadcast ownership exception or an emerging de facto rule? Find out in @Timhanlon's latest Proximity column. https://t.co/m3J3NASvVz

[Timhanlon @Timhanlon]

Re-upping this @tvrev piece from December, as Part 1 of scenario appears to be done. Small potatoes in grander scheme of assets/economics/politics - but very real issue at local level of TV ops, content & ownership. To wit: What is the future of The CW? https://t.co/tmaArpAjR1

[Terence Kawaja @tkawaja]

When I see quality content like @awolk's @TVREV FAST Report I think: how would I market this? Sometimes I can't help myself.

[Alan Wolk @awolk]

Our new @TVREV Special Report on FAST, "All Grown Up: FAST Comes Of Age" was featured in a cover story in @PuckNews
https://t.co/drKZBs8Gi9

[TVREV @TVREV]

Find out how the death of news impacts institutions like the State of the Union address and how Brendan Carr’s plan to rein in Stephen Colbert backfired bigly in @awolk's latest Week in Review.
https://t.co/vmj6jL6EFt

[TVREV @TVREV]

The latest Hot List is out! @damata looks at how AI, social, data are changing TV/Hollywood. Plus: Stories from @awolk, @Timhanlon, @JohnCassillo, @jlafayette, @jesseredniss, and @Great_Katzby https://t.co/SbYOn8NakZ

[TVREV @TVREV]

Is it time for brands to zag toward retail media? @viant_tech's Jeremy Gold answers in the latest Thought Leaders Circle.
https://t.co/th97cCiNxu

[TVREV @TVREV]

TikTok is going local. Find out why local TV should be paying attention in the latest Proximity column from @Timhanlon
https://t.co/r1PJRUFwDx

[Alan Wolk @awolk]

@TVREV' Newest Report is Live--ALL GROWN UP: FAST COMES OF AGE.

Free download at https://t.co/iEZGL8iONf

[TVREV @TVREV]

When is your audience not yours? Find out in the latest Marconi from AnnimoIQ's Annie Krukowska: https://t.co/hoLkAfYN7Z

[TVREV @TVREV]

Our latest report is here! Download "All Grown Up: FAST Comes of Age" here: https://t.co/1K30LACQJ2 @GracenoteData #LGAdSolutions @magnite

[TVREV @TVREV]

In this week's Week in Review, @awolk breaks down why #SuperBowl ads are both inevitable and sad. Plus: @ispottv's new SAGE gives insight into why people respond to ads. https://t.co/l5LbspHZJy

[TVREV @TVREV]

ATSC 3.0's primary appeal is not better television. It's the ability to better monetize broadcast spectrum for non-broadcast uses. Find out more in @Timhanlon's latest Proximity column.
https://t.co/3VDQvPxj6C

[TVREV @TVREV]

The latest Tube Trends has landed! @JohnCassillo looks at how comedy is still alive and well on YouTube and other social video platforms via insights from @TubularLabs https://t.co/QoWkJ4I2Hz

[TVREV @TVREV]

Our latest Marconi features a convo between @JustinLebbon and @Ianrwhittaker on why AI is causing market panic, have brands over-invested in CTV, and more. https://t.co/U3nqyQZ1zi

[Marketecture @marketecturetv]

The Conversations Marketing Needs Right Now

🎯 Jean Fitzpatrick, EVP, Commercial Strategy & Platforms, @OmnicomMediaGrp

🤝 Joe Ligé, Founder & CEO, Culture Hive Media Group
- Most Ads Are Culturally Tone-Deaf, Here's How to Change That: A candid look at why so much creative misses and what it actually takes to build work that resonates.

🤖 @tkawaja, Founder & CEO, LUMA Partners
- Updating the AI LUMAscape: An essential update on how AI is reshaping the industry map and what it means for marketers navigating it.

📍 March 10–11 | The Glasshouse, NYC
🔗 https://t.co/PBcgg61d2E