Ami⁷ | ₛₑᵥₑₙ𝙹𝚔⁷✨💜06/10

''All the bad days, they're nothing to me with you'' - winter bear🐻💜
Bestie- @joonsglare 💜

[Mei @meikthvs]

face card is so lethal

[𑣲⋆ @jjk_thv]

this photo

[shaza. @tetesjaan]

this man is too pretty to be real.

[𝗺𝗻𝗶𝗷𝘂𝗻𝗴𝗸𝗼𝗼𝗸 @97Jungukk]

Buff

[♡ @ARCHV9793]

the aura is crazy

[BTS Charts & News @btschartsxdaily]

📊| #BTS “Swim” has surpassed 600 MILLION streams on Spotify! 🌎

CONGRATULATIONS BTS
#BTS_SWIM600M

[RMPICS⁷ @RMPICS_twt]

the most beautiful smile

[❥︎ꪜ𝘬 | ᴍᴏᴜɴɪ✌︎⁷ @_taegguk_luv_]

TAEHYUNG FOR NORMAL MV???

[THV🎄 @Taehyungimpact]

Lord he’s so hottt

[𓂋 @archivefortae]

STARBOY

[𝗝𝗞 @bts_jungkookyie]

I am watching you!

[𓂋 @archivefortae]

OMG TAEHYUNG

[Taehyung Naver @naver_taehyung]

Tatler Asia writes a feature on King of Brands, Kim Taehyung: Inside BTS V’s biggest brand collaborations in 2026, from Celine to Compose Coffee

From Paris runways to Seoul coffee counters, Kim Taehyung’s (V) 2026 partnerships show the breadth of his influence across fashion, beauty and lifestyle

In 2026, Kim Taehyung’s brand collaborations form a clear extension of his public profile as V from BTS. Following his return from military service in 2025, V’s commercial partnerships have unfolded across fashion, jewellery, outdoor apparel, beauty and beverage sectors, each supported by formal ambassador announcements and structured campaigns. The scope is international, spanning Paris, Seoul and Tokyo, and reflects both heritage luxury houses and mass-market consumer brands. Rather than isolated endorsements, these projects operate as ongoing brand relationships with defined product focus and regional strategy. For curious fans, here are details behind V’s ongoing brand collaborations with Celine, Cartier, Snow Peak Apparel, TIRTIR, Yunth, Coca-Cola and Compose Coffee, examining how each has been positioned within the 2026 landscape.

Celine

V was officially appointed Celine’s global brand ambassador in March 2023, with the label and its creative director Hedi Slimane referring to him as the brand’s signature “Celine Boy.” His first official engagement for the house was a pop-up opening in Seoul that spring, followed by appearances at high-profile events such as a private dinner during the Cannes Film Festival. In October 2025 he represented Celine at Paris Fashion Week for the Spring/Summer 2026 show, where he attended multiple presentations and was widely photographed in looks from the brand. Coverage from the event noted significant social media engagement tied to his presence and outfits, and Celine showcased imagery of him across its official channels during the season. The relationship with Celine continues into 2026 as an ongoing ambassador role that centres on appearances, campaign visibility and association with the brand’s seasonal narratives rather than a single product launch.

Cartier

Cartier appointed Kim Taehyung as a global brand ambassador in July 2023, with his first major activity being the Panthère de Cartier campaign. The French maison presented him as the face of this signature line, featuring him in imagery alongside iconic pieces such as sculptural diamond rings, the tête-à-tête panther bracelet and the Révélation d’une Panthère watch. Cartier’s leadership emphasised the panther motif as central to the collection and framed V’s presence as aligned with the line’s design language and heritage. The ambassadorship is positioned as a long-term alignment with a core jewellery family rather than tied to a limited product release or seasonal capsule. His association with Cartier continues in brand materials and editorial features.

Snow Peak Apparel

In August 2025 Japanese outdoor brand Snow Peak Apparel announced BTS V as its global brand ambassador for its 2025 Fall/Winter line, marking one of the few outdoor lifestyle partnerships in his roster of brand collaborations. The reveal began with a short teaser video titled “He is coming!” shared on Snow Peak’s social platforms, showing V in a forest setting that visually mirrored the label’s emphasis on nature and outdoor living. The official imagery and subsequent lookbook present him in core pieces from the collection, set against wooded backdrops and fields, aligning with the brand’s outdoor ethos. The campaign’s rollout included broad visibility in South Korea during the Chuseok holiday period, with billboards and posters placed in high-traffic locations such as transport hubs, and a notable surge in online traffic to Snow Peak’s website following the announcement. Early sales data reported strong performance tied to the campaign, suggesting continued commercial momentum for this brand collaboration into 2026

KING OF BRANDS TAEHYUNG

[gallery of jimin @pjmngallery]

OMG PARK JIMIN

[hope⁷ @winnttaebear]

Look at jungkook and jimin

[yessir⁷ @yessir0801]

kim namjoon is an absolute dream

[𓂋 @archivefortae]

OHMYGOD KIM TAEHYUNG

[THV🎄 @Taehyungimpact]

THE FINEST SIDE PROFILE

[Aidan @Audilovestete]

Taehyung looking so stunning in here 🛐