President of Audience Synergy. Interests include Programmatic Advertising, Exponential Tech, eVTOL, AI and Biotech. Sports: Indiana B-ball, Timbers and Thorns
For my marketing friends... I just built this free tool to convert videos to animated GIFs. Great for putting video in email, or turning AI video into stickers. Check out https://t.co/ivijFwSuAS to try it. Way more controls than other free tools I had found!
Channel - Right
Targeting - Sometimes, but usually not.
Meta knows everything about peopleโs behavior on platform. So if you are selling something like fashion, hobby related, or tied closely to demographics it will do great.
If your audience needs to be in a certain profession, have a license for something, or in market for a non-lifestyle product (ie b2b software) then you will see far better results with a custom audience based on intent + b2b layering. (Thatโs what my business does)
I could help with custom intent audiences. Every day we could compile peoptin your region who searched for relevant terms (hidden TV, High end TVs, etc. ) who also have very high incomes.
Then we would push it to your Meta Ads account and/or use it for cold email.
I would be willing to offer the data for free in exchange for the results and/or a testimonial if it helps cut ad costs and boost sales.
Can partner with any agency you choose to work with. Either way, nice work corralling some support;)