Tamar Koifman

Marketer & Communicator. Consumer behavior & brand building obsessed. A New Yorker in Geneva. Passionate about travel, cuisine, and dance.

[Tamar Koifman @TamarStar]

I asked myself the same question almost exactly a year ago, but here I am again. Should I re-activate my account here? It's been a few years. How's everyone been??

[Tamar Koifman @TamarStar]

@SavvyAuntie <3 <3 <3 ... what have I missed? :-D

[Tamar Koifman @TamarStar]

Should I get back into posting on X (formerly Twitter)? What do we think?

[Tamar Koifman @TamarStar]

So top trending topic on Twitter right now is the launch of Twitter-competitor, #Threads. Musk vs. Zuck. This should be interesting!

[Adrienne Sheares @AdriSheares]

As an elder millennial who came of age when Google became a verb, I had difficulty grasping that ~40% of Gen Zers use TikTok for search.

So I hosted a mini-focus group with Gen Zers to learn more.

Here are 3 takeaways:

[Tamar Koifman @TamarStar]

Instagram Will Enable All Users to Tag Products in Feed Posts https://t.co/fxLGI3wTOQ via @socialmedia2day

[Tamar Koifman @TamarStar]

Great summary of what makes IKEA’s way of doing business so unique. https://t.co/zsl216F9n8

[Tamar Koifman @TamarStar]

This. #BreakTheBias … https://t.co/WZgSIF4s6G

[Tamar Koifman @TamarStar]

Blown away by this insightful, multi-layered, and thought-provoking analysis of both poetry and art. A timely message, too. https://t.co/s9Hc8wqyEo

[Tamar Koifman @TamarStar]

Although this article is geared to employers and people managers, I think it's good advice for anyone that has to work with and through others. Thoughtful communication is at the heart of being an effective leader, regardless of level or role. https://t.co/z4CAT5Aclv

[Tamar Koifman @TamarStar]

Good recap on what’s on the line for Meta/Facebook https://t.co/1J0jJsjb1s

[Tamar Koifman @TamarStar]

Great round up of 2022 trend reports at the link here. Perfect references for your start-of-year strategic analysis, or just some light quarantine reading https://t.co/tNovt6ZCcg Thanks @CChesebro for sharing.

[Tamar Koifman @TamarStar]

TikTok Shares New Insights into the Importance of Audio in Brand Marketing https://t.co/IjVbQJCFzf via @socialmedia2day

[Tamar Koifman @TamarStar]

The Marketing Metrics That Matter in 2022 https://t.co/5kgB5fWtRB

[Tamar Koifman @TamarStar]

https://t.co/ofYD43fJc9

[Tamar Koifman @TamarStar]

“The Netflix of Wellness”: Inside the Hollywoodization of Peloton https://t.co/RmiVmXbl09 via @thr

[Tamar Koifman @TamarStar]

Take a Look Inside The Post-Pandemic Store https://t.co/419mf7tMLi via @BoF

[Tamar Koifman @TamarStar]

Does Brad Pitt Still Sell Watches? Good insights on what's changed in celebrity brand partnerships since the start of the pandemic: https://t.co/79UYaupSKK via @vika22

[Chris Herd @chris_herd]

I've spoken to 2,000+ companies over the last 12 months about their plans for remote work going forward

Here are a few things I've learned

[ a thread ] 💻🏠🌍

[Tamar Koifman @TamarStar]

@tonykingnyc I think as the app improves there will be better ways to weed out the crap abs focus on the topics / people that matter most to you. Let’s see...