Tanner Schroeder

Client Partner | PPC Industry Speaker | Amateur Photographer | Okayish Snowboarder | Dreadful Didgeridoo Player | Opinions Tweeted Be My Own

[Tanner Schroeder @TannerSchroeder]

candy corn more like candy crushing it amirite

[Tanner Schroeder @TannerSchroeder]

@SkateStatus when will there be a patch for players glitched in community lots? I am unable to move, teleport, anything. Game is now unplayable for me unless someone randomly sees me while I am online and knows to place an object under my floating character.

[nolen @itseieio]

At the height of One Million Checkboxes's popularity I thought I'd been hacked. A few hours later I was tearing up, extraordinarily proud of some brilliant teens.

A thread about my favorite story from running OMCB....

[Tanner Schroeder @TannerSchroeder]

Iconic

[Kylie Brakeman @deadeyebrakeman]

The Wall Street Journal has disputed the accuracy of my Chex Mix data. Here is my official response:

[R/GA @RGA]

At approx 2:20 PM ET the US government will be sending an emergency alert to everyone who is behind on their timesheets

[Gabriella Paiella @GMPaiella]

Yeah I've been to a show at The Sphere

[Connor Rolain @connorrolain]

We push most of our acquisition funnels around two high order value sets...

but some people still buy individual products instead of sets, which are unprofitable customers for us.

Here's what we do to get 12" pan buyers to purchase the rest of our 12PC Set. 👇

[anna 🏹 @myelessar]

i feel like you’re on a betrayal sort of vibe, broski

[Kirk Williams @PPCKirk]

Confessions from Google regarding raising auction prices to hit revenue projections: https://t.co/KLpXXdhgpF

If only someone had just written a post talking about Google auction reserve prices and how easily they could be gamed by the house…

2023: https://t.co/NFVw9p8Vcr

(some of us have been calling this for years, 2020: https://t.co/g9PhIZjwnK)

#ppcchat

[Jared Holt @jaredlholt]

Local news station deserves a medal for the script on this segment

[digital_chadvertising🍪 @digi_chad42069]

Nobody will remember:

- Your salary
- Your fancy title
- How “productive” you were
- How stressed you were
- How many hours you worked

People will remember:
- That campaign you ran that blew through a month’s budget in 3 days because you forgot to cap it

[Tanner Schroeder @TannerSchroeder]

.@GinnyMarvin do you know if the ability to bulk upload portfolio shared budgets in the @GoogleAds editor or platform is on the build road-map? #ppcchat

[Guillaume Huin @HuinGuillaume]

Time to reveal everything there is to know about @McDonalds “As Featured In” campaign. Spoilers ahead. Thread below.

[Tanner Schroeder @TannerSchroeder]

@SPoulton Preaaaach - This is my biggest peeve in our industry! I don't know how it is legal to be honest - it's the client's data. I'm also dealing with this right now for an ENT client and it drives me bonkers.

[Guillaume Huin @HuinGuillaume]

I have received so many questions about the Grimace Trend and how McDonald's handled it.

I shared on LinkedIn but here is an insider view from the social media team of what happened :
- if you think we planted the grimace shake trend, thank you. So much. But you think way too highly of us. This was a level of genius creativity and organic fun that I could never dream about or plan for - it was all from the fans, and the fans only, and the initial spark came from Austin Frazier. Our "only responsibility" in helping the trend happen was giving the "tools" to play with, reintroducing Grimace, the shake and going all in in letting the character take over our accounts. With a particular tone of voice, attitude, "way of typinggg" and taking badly cropped and blurry selfies.
- if you think we would never acknowledge the trend, well, I thought so too at first, so I won't blame you. Honestly, I think my very first text to the team and agencies was "not sure we should jump in". It took us a bit of time to process what was happening. The campaign was already wildly successful, both on a social and business standpoint, so why would we take the "risk" to jump in? But hours of watching, reading the comments, trying to learn and genuinely understand helped us see what this was about : brilliant creativity, unfiltered fun, peak absurdist gen z humor, just the way a new generation of creators and consumers play with brands. I've seen videos which levels of production and craft made me smile silently in admiration and wonder. I've seen fan arts that made us send dozen of emails and texts to friends and colleagues saying "omg did you see that"? We then discussed what was the right thing to do about the trend : saying nothing felt disconnected, encouraging it felt self-serving, so we just decided to show our fans that we see them and their creativity in a sweet, candid and genuine way, as grimace would. The same way you would respectfully and gently nod at someone, without repeating what they said to show you agree with them and stealing their thunder. I must also say thank you to our leadership, PR and legal teams for being open, seeking to understand and trust the teams. Was there a lot of questions, sentiment analysis tools, listening dashboards and emails? More than I can count. Was there doubt? Immense doubt. Did we still move forward and get full support up to our top leadership? Sure did.

A one of a kind campaign :
- Billions in reach, millions in engagements, millions of mentions
- Top trend at least 8 different days on twitter
- Top 3 hashtags on tiktok and trend on snapchat for multiple days
- and more importantly, so many internal teams, agencies and fans genuinely loving grimace and having fun

Thank you, Grimace. We miss youuu.

[Mike Ryan @mikeryanretail]

Here's the story. I have access to 2,979 PMax ecommerce campaigns. It's probably not the biggest single sample of the market. GroupM or whoever prob has more.

But GroupM is not going to drill the data and share what they found with you. I will.
(1/n)

#ppcchat

[Tanner Schroeder @TannerSchroeder]

@cultureclashash I'm in this tweet and I don't like it

[Blake Johnson @IndyBlakeJ]

If you are a young person in Indiana, you have the power today to disrupt entrenched and flawed systems, to fix our divisive politics, and to directly impact our future. Please take advantage of it. #vote

[kev @bigtallgayguy]

this is how your email finds me

[Lisa Gilroy @TheLisaGilroy]

To my followers: do better

[Busman's Holiday @BusmansHolidays]

New album GOOD SONGS is out on our Bandcamp! Listen to the full record exclusively there (link in bio) for the next month & streaming worldwide after that. Go to the Bandcamp to preorder vinyl now! We're stoked!