IG is having a bad day! I'm sure it's just cleaning bots out (which would result in a drop in followers) and/or it's majorly glitching. It's all accounts, one of my clients has lost 700 followers! It's a good time to go work on your email content until it's sorted 👌
We're aware that some of you are having issues accessing your Instagram account. We're looking into it and apologize for the inconvenience. #instagramdown
@cookiewhirls I'm working 40ish hours a week on my biz, most of which is currently taken up by going back and forth with FB 'support' trying to recover Business Manager accounts which clients no longer have access to. Often when this is the case, ads can't be run. Always add multiple admins!
omg @StarlingBank what do I need to do to get my new card? Reported stolen on 4th! Losing access to things I need to run my biz. How do you send them out?!
Media buying truisms I live by:
- Don't touch what's working
- Past performance does not always indicate future results
- A creative isn't performing well unless it performs at scale
- Performance must be analyzed on a 7-day lookback window or greater, day to day is too volatile
3 things you should be testing on TikTok ads this week
#1 Spark Ads - need I say more?
#2 Value optimization bidding strategy - by far superior to lowest cost bidding
#3 Follower objective campaigns - it's still very cheap to gain hundreds of thousands of new TikTok followers
I just put together a list of the best 134 brands running ads.
It’s a comprehensive Google Sheet with the name of the company, its industry and the link to its Facebook ads library.
To get it:
1. Retweet
2. Comment « Ads »
I’ll dm the link to ya all, cheers
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