Droidd

Product Growth Lead in B2B SaaS & FinTech | Sharing Insights from Things I Learn | Lover of Books 📚

[JAZZ🚀 @jegedekayode__]

Growing a business is not marketing. I’m honestly tired of you guys who don’t know anything about business or marketing leading interviews.

Business growth is much broader than marketing. Revenue can grow through pricing, retention, expansion, partnerships, sales, product improvements, market expansion, operational efficiency, and M&A.

Anyone worth their salt knows this. The questions are fundamentally business questions, not marketing questions.

This is why many companies confuse “Head of Marketing” with “Head of Growth.” They’re related, but they’re not the same discipline. Omo, 9ja interviewers eh😪

[Latest in space @latestinspace]

NEW🚨: SpaceX shares insane drone footage from Starship's first-ever intact soft splashdown last week

[Yewande @LionessAtEase]

Hmmm for my bootstrap founders who have been following me, you’d know I’ve chatted about this before. For distribution in Africa’s informal markets, you do not need to convince 10,000 people. You need just 1 cluster. 

Conquer 1 cluster first, move to the next cluster. By the time you get to the 4th cluster, the ripple effect has started.

The first to second month in the first cluster will be trial and error, listening and feedback, balancing strategies that reflect and balance ROI, revenue, expenses, etc. The third month is the same thing but you are already getting a hang of the mathematics and their ways. By the end of the 4th month you’re balancing. You need 3 - 5 field agents to get this done. 

Or you can just go the traditional route. Get a shop in the market. Hire 3 agents which one doubles as admin. Give them a target. Conquer there and move to the next market. And if you are that cracked, you can turn the shop to your own office that you open in the morning and close at night. Lead the team and be the admin/lead agent yourself. 

There is a neobank we are currently distributing. This one is even very interesting because the founder was very specific about his target numbers in target days. His team is running feasibility studies to see if what they envision can move. They just need the real target users in the monthly GMV to test the app for that time frame. 

I connected with 2 Phone store girls in Computer Village. One of them is a close acquaintance of mine. They pulled in 2 more of their friends who are also sales girls in big gadget stores. Just a small commission in getting bosses in their network to use the app. It’s like a side gig for them since it's just 3 months thing. 

Distribution is very tough and costly yeah but know that it is a cluster conquering thing. Once you earn the trust of 2 to 5 clusters, they will continue the work for you.

I think where founders are getting it wrong is in the misconception that distribution is a marketing function. I do not know about other continents in the world but I know that as far as Africa is concerned distribution is a social function.

Our people don’t adopt something because they discovered it. They adopt it because someone they know has tried it and that’s reduced the risk of them trying it too. This is why distribution is harder in Africa. You’re not just earning attention, you’re earning trust. 

Be sincere, the reason you as a digital savvy person started using OPay or moniepoint is because everybody is already using it. Yes or no? You reach there, Opay. You go there, Opay. Social function!  

You do not have funding like OPay or Chowdeck. You’re just a lone struggling founder who got intrigued with an infrastructure solution from one corner in Ajah Badore. That funds you are looking to pour on an ad that won’t likely reach your target audience who are busy 9-7 in the market. Employ 5 smart talkers inside that Ajah market. Place them on salary and commission based performance.

I usually tell founders on budget to base salary around minimum wage. This is Nigeria. You will find your people that will work with you at the cost you have. Gradually follow them through 1 cluster at a time.

[Chukwuedozie Nwa Charlie @TheCharlesIsidi]

You finally built the business, now you can clearly see why it was an untapped market.

[Droidd @Tayo_SB]

@MrMekzy_ @AquafinaNigeria Here’s your next brand ambassador! 😀

[King Delmart | Lumina Minds @iAm_d3Lmart]

Nigeria is on an absolute intellectual winning streak on the global stage! 🇳🇬🔥

​While we are rightfully celebrating our brilliant boys who secured Mathematics gold in Rome today, we must also amplify the story of another history-maker.

​Meet Adeolu Damilola Oreofe. 🧵👇 (1/4)

[Geekay @gkbalogs]

Why Do Customers Really Buy from You?

When I worked at Coca-Cola, one of our biggest mantras in sales was "A cold Coke is a sold Coke." Our mandate was clear: ensure that as many bottles of cold Coke were available for customers when they needed them.

To achieve this, we

[Geekay @gkbalogs]

The route to market was a thing of beauty, when Coca-Cola handled direct distribution in Nigeria, before switching to the distributor model. It was an incredibly detailed and disciplined system. Even after the transition, they continued to leverage that knowledge to guide their distributors, and they still do today.

The market mapping went down to the smallest retailer, even those selling just five bottles a day. Every outlet was known, and someone was responsible for tracking and servicing it.

FMCG is all about distribution. The mantra then was, "A cold Coke is a sold Coke." Our job was simply to ensure retailers never ran out of Coke and always had a way to keep it cold. So we distributed cooling units, coolers, and even supplied daily ice to street vendors.

It was hard work, but it worked.

I hated the job sha... I was out on the streets every single day 9am to 4pm, it was crime to see a sales staff in the office anything after 8.30am.

[Droidd @Tayo_SB]

@seyedele 😅😅

[Oreoluwa Bukola, CFA. @BukkyOA]

You will get to a point in your life’s journey and realise you know enough to get to the very top. All you now need to do is double down on your reach and visibility, and build a deep network of high-net-worth individuals.

[Droidd @Tayo_SB]

@JordanBelonwu @its_nyinee Deadlock situation.

[Droidd @Tayo_SB]

@dejiayoola_xi Bonne idée!

[Imade. @ImadeIyamu]

Jeff Bezos on how Amazon wouldn’t have existed without the infrastructure that was already in place

[Droidd @Tayo_SB]

The patience and perseverance!

[Interesting things @awkwardgoogle]

A man's wife was murdered in Japan in 1999. Satoru Takaba spent the next 26 years paying $145k in rent to keep the crime scene completely untouched, believing future DNA technology would catch the killer.

He was right.

[Droidd @Tayo_SB]

@oc_olorunfemi 😅 The victimiser is now the victim.

[Alex Onyia @winexviv]

Today is D-day.

Our boys are now at the Università Campus Bio-Medico di Roma for the Grand Finale of the International STEM Olympiad in Rome, Italy.

I’m optimistic about their victory.

[Droidd @Tayo_SB]

@winexviv @Premauj Rooting for them! ❤️

[Droidd @Tayo_SB]

@the_amazingama I think it’s a step in the right direction. Saw the Tech Cabal article on FoodCourt too didn’t lead to the website.

They are here to get some of Elon’s cash, which isn’t bad in itself.

Better they start early than later.

[TechCabal @TechCabal]

https://t.co/DN0s4rwJxX

[Droidd @Tayo_SB]

I’ll be halfway through this thing today. Seemed daunting at first but a reminder that nothing is ever difficult if you apply your heart to it.