One of the Model of Behavioural Change for Brand Management is created comfort. The way to create comfort is the familiarity. Familiarity increases receptivity.
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When an image or video or an information circulated rapidly and widely from one internet user to another; it’s calls the Virality.
The factors to catch on and go viral are STEPPS ( Social Currency; Triggers; Emotions; Public; Practical Value and Stories)@lets_NEUROmkt#NMKTRCH
Naming is associated to Branding. In fact Marketing creates name or symbol that identifies and differentiates a product from the others and naming helps brand with associations ; seduction ; messages and emotions.
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https://t.co/zPTiTAEadw
This commercial takes viewers into the spirit of Post Malone where different characters debate his reaction to the consumption of Bud Light hard seltzer.
The mind appeals to memory and facial reactions but also to smell.@CandiceBrusse @lets_NEUROmkt
The difference between the monthly and annual payment is the fact of people want the make the perfect deal, unconsied them prefer to pay a big sum once but save a few dollars. And this fact, is the most interesting for website.@clement_metery
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If we compare the iphone X and the iphone 8, the starting price of the iphone X should make the iphone 8 seem less unreasonable for a phone similar to the old model.
@lets_NEUROmkt#NMKTRCH#MKTINGNEURO @clement_metery
Technological brands are increasing their prices more and more.
Let's take the example of Apple, which over the last 5 years has done nothing else. Ink bias works in 2 ways. Each price increase seems to be less important because the previous model represents a new anchor point.
Remind that neuro marketing is the implementation of neuroscientific knowledge with neurotechnologies with market research to design marketing initiatives.
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Second video: this video shows how much sounds/musics are important in an advertising. Just thanks to this sound, some people are able to recognise the publicity and to know at which brand this sound is attributed to. #NMKTRCH#MKTINGNEURO@lets_NEUROmkt