Edmilson Gomes

Yapping about Lead gen and CRO
🔨book more meetings emails without monthly bills - 9$

[Edmilson Gomes @TecEdSocial]

I was at McDonald's with my mom and sister when it happened. My first internet money(9 freaking dollars$$$)

Well, not exactly. I'd just left them to go home and work. It was around 9pm. I open my laptop and there's an email.

Someone paid for my product.

$9.10. My first ever paying customer. After 3 years of failing.

I genuinely thought it was a test notification at first. I test everything constantly so I get those all the time. But this one was different. It wasn't me. It didn't have [Sandbox] written in the title. It wasn't my email. It was real.

I couldn't believe it.

I started trying to indie hack in April 2023, right after I finished university. I'd just read about @levelsio a solo founder making $1M+ a year building software products. Something in my brain just switched. I looked at the job market waiting for me here in Portugal. 1,000€/month. And I thought: I don't want this. I want freedom. Geographic, financial, all of it. I want my mom to stop working as hard as she has her whole life.

So I started building.

And I failed. A lot. Built SaaS that went nowhere. Pivoted. Killed projects that didn't make sense. Eventually went into freelancing (SEO/CRO for local businesses and SaaS) just to make money and that's actually where I found the pain point that became vitelnk

vitelnk is a way to share videos with prospects so you can book more meetings and close more deals. I cold email businesses, send them a personalized video audit, and actually see when they watch it and for how long so I can follow up at the right moment. Private links, disable downloads, email-gating, pretty much everything you need. Stuff other platforms just didn't have.

A few months in, almost 2,000 visitors. 57 users(some were my test accounts) . 83% bounce rate. And $0.

Then I rebuilt my entire landing page!

Stopped talking about how great my app is and started talking about their actual problems. Focused on their pain (which I found with my own research and leadverse a tool by @jakubmuzzik that allows me to get information on potential buyers pain points they face with other tools and features they need) and the benefits of using video to secure more meetings.

Days later, the email came in.

I don't even fully know how she or he idk… found me. I built an analytics tool and STILL hadn't wired up the revenue tracking properly. No idea where she/he came from.

Doesn't matter.

They saw the value even without fully trying the product and bought a sub.

Most indie hackers never get here. I've watched founders come and go on this app for years because they couldn't get a single one. And now I did.

It's $9. It's nothing. But it's everything.

I want more. I need more. And I'm not stopping. Would you?

[Edmilson Gomes @TecEdSocial]

Demo video on homepage? yay or nay?

I'm thinking of doing one but I see conflicting opinions

[Edmilson Gomes @TecEdSocial]

@Kappaemme1926 ayy, I know that feeling! just got my first sale a couple of days ago too💪🏾💪🏾💪🏾 keep up the grind

[Edmilson Gomes @TecEdSocial]

Because I'm doing a youtube video tutorial per feature of both vitelnk and mailtani I've been finding ux/bugs that I can know solve for problem I didn't even know existed outside of my use cases

🔥🔥

[Edmilson Gomes @TecEdSocial]

Another video uploaded now I need to setup linkedin to also start sharing these tips as I feel my ICP is there

[Edmilson Gomes @TecEdSocial]

@1topicalhq that's exactly what I'm doing right, no more random content focused on building relevance in my space

[Edmilson Gomes @TecEdSocial]

Building topical authority for vitelnk

- Topical map locked in
- Content clusters clearly defined
- ICP nailed down
- Free tools shipped
- Blog content publishing consistently
- BOFU landing pages
- Internal linking structured and intentional

Already getting signals from google and bing but need to push better content

[Edmilson Gomes @TecEdSocial]

@Rashidkhasanov big ouch, but as long as it wasn't slop and it's only technical you should recover

[Edmilson Gomes @TecEdSocial]

@FlorinPop17 @thekitze first season is rougher but as it goes on it gets better

[Edmilson Gomes @TecEdSocial]

@VanpeltVentures 🔥 that's actually super smart, how did you find about this? any tutorial you'd recommend? resource?

[Edmilson Gomes @TecEdSocial]

One big tip for SaaS seo

make sure google actually understands your content and icp

being new to the marketon a brand new domain and you don't have a clear sense of this in your page you'll be penalised atleast from my experience

[Edmilson Gomes @TecEdSocial]

@petersindex Congratz Pete! that's an amazing achievement 💪🏾🔥

[Edmilson Gomes @TecEdSocial]

@FlorinPop17 @thekitze You have to add parks & recreation if you like these shows

[Edmilson Gomes @TecEdSocial]

@VanpeltVentures honestly I see why, super clean I've chose this type of thumbnails for my vlogs also and they work really well plus no need to be a thumbnail expert which is not my forte

[Edmilson Gomes @TecEdSocial]

@zuess05 felt the same but after the first 5 videos everything flows one advice don't do overly scripted videos I had to learn the hard way it just makes everything more robotic and less fun for the vieweer

[Edmilson Gomes @TecEdSocial]

@DanKulkov honestly some people seem to make it like that tho

[Edmilson Gomes @TecEdSocial]

@HsanC_ huge 🚀🚀

[Edmilson Gomes @TecEdSocial]

@omarvvvr reddit short term , seo and YouTube long term and to build reputation/trust

[Edmilson Gomes @TecEdSocial]

YouTube content starting to roll in. 🎥

I will be doing one video per day, either for my:

founders channel 👩‍💼

or

my SaaS-focused channel where I do tutorials on lead generation, conversion rate optimisation, and email while using my products. 📈✉️

First 2 videos 🎬

[Edmilson Gomes @TecEdSocial]

@TTrimoreau Descript I'm producing higher quality videos daily where as before it would take me 1 week to make 1 which killed my motivation, that text editing is chefs kiss