Yes, #marketing budgets are tighter & the demand for growth is higher. But, perhaps paradoxically, chasing #ROI has limited marketing success, by eliminating those tactics that are tough to measure. It's time to reclaim the #MarketingMix https://t.co/42IpQNebXZ
“Why marketing technology is sucking the life out of the marketing profession” — @markwschaefer https://t.co/ERTFIoNjVY — blaming the technology doesn’t solve the problem; viewing it as a symbiotic system & exerting positive control over it does #MarTech = tech + people + process