Rubicon Project and Telaria are now Magnite. Together, we’re the largest independent sell-side platform for every channel and format, including CTV. Follow us moving forward @HeyMagnite.
Lindsey Acheson, Director Yield Management and Kelly Pepall, Advertising Operations Director share what bookies, movies, and TV shows they're enjoying as well as how they're staying active throughout quarantine. https://t.co/QXJkcWRCYo
Thrilled to be a finalist for the @Adweek Reader's Choice Best of Tech Award for Best Video Ad Platform! Show your support and vote here: https://t.co/RE4LOJOmQV
Tom Kershaw, CTO explains how changes to IDFA will work to the advantage of independent publishers as well as the continued growth of https://t.co/DSisctm4P0. https://t.co/blPY33oL4Q
The current crisis may be bringing unexpected changes, but marketers have advanced tools to help them adapt to unpredictable situations. Our SVP of APAC Juliette Stead looks at how advertisers are responding to changing consumer behaviors. https://t.co/al4fzwoe0R
Today, we continue #TVReset w/ @ritaferro of @disneyadsales & Bill Koenigsberg of @HorizonMedia as they discuss the future of sports coverage & the possibilities for innovation that will be relevant for advertisers & fans▶️https://t.co/hn06MnmVPb @Beet_TV
Our GM of Australia James Young believes that DTC brands haven't yet unlocked the full benefits of #connectedTV to reach audiences, and with COVID19 changing consumer patterns, there are now even more synergies between the two. https://t.co/fRPLsrbqxi
Pleased to announce that we are collaborating with @TVNZ and @MediaWorksNZ to bring live stream ads to advertisers programmatically for the first time in New Zealand! Read more in our latest press release: https://t.co/x7EGjJ3CeI
Don't miss tomorrow's great debate with our CTO Tom Kershaw and Chief Economist of IAB Europe, Daniel Knapp moderated by Valérie Latronche! Register here: https://t.co/6sK8j4wTiY
We've partnered with @CampaignAsia to survey 185 marketers across 9 countries to uncover the barriers to #programmatic adoption and assess opportunities to accelerate programmatic ad spend growth throughout APAC. Dive into our findings here. https://t.co/FQHVUMfCcy
#ConnectedTV is growing in popularity more than ever before, which means the opportunity for advertisers is also growing. We sat down with @TelariaVideo to learn more on CTV. Have a read: https://t.co/TGIxK5P8MJ
In the absence of live sports, @aripap's #adtechmadness is delivering some thrilling match ups. Show our colleagues at @RubiconProject your support by voting in today's poll!
Each day's battle in the Sell-Side bracket is like a little taste of Supply Path Optimization. Which company will be removed from the tournament's ads.txt file, heavyweight @RubiconProject or French champs @SmartAdServerEN?
Our Senior Director of Demand Dan Fairclough discusses how political advertisers are using multi-faceted #connectedTV buying strategies to reach voters in our latest blog post https://t.co/eAoJluUVqa
Equipped with publisher first-party audience data, LiveRamp’s identity graph and access to over 180 established third-party data providers, marketers can activate campaigns with speed, scale and accuracy. Learn more about our #addressable capabilities: https://t.co/DfmtNjRhsv