Terrell Brown

Digital Marketing Agency Founder, Husband to Jess Marie, AI Enthusiast, Soccer is Life (Go Arsenal!), Chef, Dad.

[Terrell Brown @TerrellAdverts]

I built an AI agent inside of @hyperagentapp that turns a company website into a complete Meta creative strategy all built around creating amazing content that is Hook forward.

Inside of Hyperagent this took me about 30 minutes to structure and create, now I can just paste a website and it does the rest.

It’s called Hooksmith.
Give it a URL, and it researches the brand, studies the product and customer, identifies the most ownable angles, looks inside of competitor ads library campaigns, and builds a polished Creative Hook Playbook with:
→ Ranked ad concepts
→ Opening visuals and scripts
→ Sound-off copy
→ Production notes
→ Testing hypotheses
→ Claim guardrails
I built it because too many companies need help coming up with ideas that STOP THE SCROLL... that is what hooksmith is all about.
But volume isn’t the strategy. Better research, sharper hooks, and more disciplined testing are.
Here’s an example of what Hooksmith produced 👇
(Its a literal website link you hand off to the client to use)

[Fryd Wiatrowski @frydwia]

Today, we’re announcing Viktor’s $75M Series A, led by @Accel .

@viktor_com was supposed to be a small experiment.

It became the AI coworker 10x'ing real businesses.

$15M in annualized revenue run rate. In 10 weeks.

– Small companies saving millions of dollars
– Sourcing hundreds of thousands in new revenue in their first 30 days
– Whole teams getting half their week back
– Companies running 40% leaner without cutting output

Viktor is not another AI tool.

It’s the first true AI employee.

The vision that has been with us since 2023 when we started the company has finally been shipped.

Back then, it was just the two of us, with a very small but dedicated team, iterating for years. Failing multiple times.

Showing products that users didn't even want to test!

But we never gave up.

Our decisions were often wrong. Certainly more often than not! We kept trying.

Now we’ve shipped something people love.

Worth every sleepless night. Every sacrifice.

The best employees don’t need to be told what to do.

Neither does Viktor.

Grateful to @Accel, our team, our earliest users, and everyone who believed this category could be bigger than chat.

[Terrell Brown @TerrellAdverts]

I asked my AI coworker Viktor to send a Klaviyo email campaign for my candle brand (so I can test this all to use for clients etc.)

It wrote the subject line, built the full email from a past template, and sent it to 4 audience segments.

Then I said "automate this twice a week."
Now it:
→ Analyzes my open rates, CTR, and ROAS
→ Researches seasonal trends + competitor marketing
→ Writes the email content
→ Creates discount codes in Shopify when the data says to
→ Schedules the campaign for 9am

This is my own company so I test everything on myself first, but, this is wild for agencies!

My Klaviyo email marketing is fully automated.
This took one conversation. 📷
@get_viktor_com

[Ash @ashvinmelwani]

Two weeks ago I created an ad that:

- Spent $200,000+
- Had a hook rate of +50%
- Outperformed everything else in the account

I did it using the CCS-Mashup Formula

Here’s how I did it and how you can do it too

<<<Bookmark this >>>

[Terrell Brown @TerrellAdverts]

@binghott I did the same thing last week and then felt terrible and talked to her about the same thing, why not realize phone numbers are tied to that many accounts? I get 4-6 calls a day.

[Terrell Brown @TerrellAdverts]

@ashvinmelwani 3-4 ASC, 5-7 Non-ASC

[Terrell Brown @TerrellAdverts]

@iamshackelford In the shower, I wash my hair, then my body, then my face last.

[Ayman Al-Abdullah 🧱 @aymanalabdul]

Anthony Bourdain said: "Eat at a local restaurant tonight. Get the cream sauce. Have a cold pint at 4 o’clock in a mostly empty bar. Go somewhere you’ve never been. Listen to someone you think may have nothing in common with you. Order the steak rare. Eat an oyster. Have a negroni. Have two. Be open to a world where you may not understand or agree with the person next to you, but have a drink with them anyways. Eat slowly. Tip your server. Check in on your friends. Check in on yourself. Enjoy the ride." (Ht Jamieson Faulcon)

[Terrell Brown @TerrellAdverts]

Love the people I’ve met through GeekEx!

[Liz Wilkinson @LtL1138]

🥹 Today marks the 1-year Geekaversary of my first @GeekEx_Edu. 🙏 @iamshackelford for inviting me into the community & being a constant champion of my growth.

❤️ to the #GeekOut GOATs @rabahrahil @DenneyDara @tonydoesads @tonydoesads @cyclingtolose @NoCodeKenny @CTtheDisrupter

[Barry Hott ☄️ @binghott]

Use Slack? Read this:

[Toby @TobyWalleruk]

We’ve helped 50+ 7-8 fig ecom brands make millions of dollars through Google Ads.

I’ve created a video detailing the MOST COMMON issues we see in their ad accounts that usually cost them millions of $ in revenue.

RT, LIKE & Comment “BRICK” and I’ll DM it to you (Must follow)

[Barry Hott ☄️ @binghott]

If you're struggling with high CPAs, focusing on increasing your AOV might bury you further.

[Alexa Kilroy @AlexaKilroy]

Honestly so sad The Whalies are over. So much work, I’m wiped, but my heart is so full. I love this community, my @triplewhale team, and our industry so much.

thank you, from the bottom of my heart, to everyone who attended/streamed. as y’all heard me say - love you, mean it.

[Steven Bell @steeze_0]

@cyclingtolose setting records in ATX

[Terrell Brown @TerrellAdverts]

@binghott @andrewfoxwell @tonydoesads @Splittestingcom @JackRubin1 @AndrewLolk @thecynsandoval Thanks for hosting @binghott and @andrewfoxwell , it was great getting to know everyone. The laughs were great.

[Toby @TobyWalleruk]

I’ve created an 11-part paid ad masterclass for DTC brands looking to scale:

- How to find more creative winners
- Common Google Ads mistakes
- Product launch strategies
- Testing & scaling ads
- 3x case studies

& it's yours for FREE

Comment 'BRICK' & I'll DM you (must follow)

[Barry Hott ☄️ @binghott]

Post-Whalie Foxwell Founders member breakfast 👌

Thanks @andrewfoxwell (wish you were here!)

[Tony Christensen 🧱 @tonydoesads]

Great work by the TripleWhale team on the event! 🐳

[Terrell Brown @TerrellAdverts]

@SarahLevinger @tonydoesads Happy to help and inspire… 😂✨