"The great thing with video is it's the master medium."
Sam Shepler was joined on the podcast by James Lustenader to discuss how impactful video content can be and how you can use videos to create additional pieces of content.
Check the comments to hear the full episode!
"Going to a customer and asking for a case study shouldn't be considered as asking for a favor."
Robbert van der Pluijm joined Sam Shepler to discuss the difficulties of asking customers for testimonials and how he gets customers excited about sharing their success stories.
"When we look for something, we're looking for something we can trust that has social proof to it."
Mosheh Poltorak joined Sam Shepler to talk about best practices for getting customer stories and what they can do for your business.
Check the comments for the full episode.
"My job is to make friends for a living."
Ari Hoffman joined Sam Shepler to discuss his approach to customer advocacy - describing himself as a "B2B Sports Agent" - and the importance of building, maintaining, and nourishing meaningful customer relationships.
"At the end of the day, we all want lower churn. We all want a better customer experience. It's just how we go about doing it."
Mike Jeffs talks with Sam Shepler about the impact of cross-functional customer marketing.
Check the comments to hear the full episode.
"Honesty and transparency is something that can be underrated but is needed more."
Tara Pawlak joins Sam Shepler on the podcast to discuss customer marketing, offering a great new perspective on what customer marketing should look like.
@TestimonialHero continues to lead our industry (#2 is not even close). If your business is lost trying to cut through the clutter - please check them out.
In today's B2B sales environment, buyers rely far less on your messaging to make decisions.
Instead, buyers are utilizing social proof to cut through the noise and make decisions.
Check the comments to see the full article from Joe Kevens on creating compelling social proof.
There is a time and place for all types of content, but when it comes to telling a customer story, there is no better option than video content.
Alex Dunn sits down with Sam Shepler to discuss the need for great stories and why video is the most effective medium for storytelling
"Testimonial Hero provides a service that is far and above other alternatives in this space."
Lorita Ba, former VP of Marketing at GreatHorn and now CEO at Narwhal Marketing, explains the value of our video testimonials and how these customer stories impact the sales process.