𝕿𝖊𝖛𝖊 𝕳𝖊𝖑𝖊𝖓 𝕸𝖕𝖆𝖓𝖎 ✨

My point of view 💯 #Sister#Daughter#Aunt#Friend✨

[UNDA Africa @UNDAfrica]

Misinformation does not need to be true to be effective. It only needs to spread. False narratives travel faster than corrections. They are simpler, more emotional, easier to share. The solution is not just fact-checking. It is narrative architecture. Build your story so clearly that false stories cannot find space.

UNDA Africa helps to control the story before others distort it. Visit https://t.co/9MmeenStK7 to see how we help leaders and organisations turn communication into a strategic advantage.

#Misinformation
#NarrativeDefence
#PoliticalCommunication
#UNDAAfrica

[UNDA Africa @UNDAfrica]

Repeated exposure builds familiarity and trust. Reputation grows when actions and words are consistently aligned; any gap between them destroys credibility faster than external attacks ever could. Third‑party validation is powerful, so deliberately build allies who can speak on your behalf.

Reputation is something you defend proactively, long before it is under direct attack. Above all, reputation is a long game, earned through consistent behaviour over time. UNDA Africa builds political reputations that endure.

Visit https://t.co/9MmeenStK7 for more on reputation architecture.

#ReputationManagement
#PoliticalBranding
#TrustBuilding
#UNDAAfrica

[Political Campaigns Resource Hub @ResourceHub_HQ]

Sannu Nigeria 🇳🇬

An opposition party’s strength is measured by how it organizes between elections, not just during them.

Welcoming two senior Nigeria People’s Democratic Party (@OfficialPDPNig) leaders to UCT-PCRH’s Executive Short Course on Winning Political Campaigns:

1.Ini Ememobong (@IEmemobong), National Publicity Secretary
2.Barr Ibrahim Abdullahi, Principal Private Secretary to the National Chairman

Sept 28 – Oct 2, 2026 | University of Cape Town

Visit https://t.co/Kuk0iKqh1b for more

[UNDA Africa @UNDAfrica]

Political reputations are not accidents. They are built. Reputation is not what you say about yourself. It is what others believe about you. Belief is shaped by consistency.
Leaders who show up with the same message build trust. Leaders who shift with every news cycle build doubt. Reputation is compound interest. It grows slowly. It collapses quickly.
UNDA Africa builds political reputations that endure. Visit https://t.co/cmTJiK1aw4
#ReputationManagement #PoliticalBranding #TrustBuilding #UNDAAfrica

[UNDA Africa @UNDAfrica]

Voters filter everything through identity. Messages that reflect who they are land. Emotion drives action. Information creates awareness. Emotion creates movement. Clarity beats complexity. Say less. Mean more.

Repetition is not redundant. Consistency is persuasion. Messaging is behaviour design. To know more, visit https://t.co/9MmeenStK7

#VoterBehaviour
#PoliticalMessaging
#CampaignStrategy
#UNDAAfrica

[International Political Campaigns Expo @IPE_Official_]

Globally, an estimated 1.3 to 1.5 billion eligible voters do not participate in elections. They are the missing voters.
The missing voter is the eligible citizen who never registers. It is also the registered citizen who stays home. Together, they are one of the largest untapped constituencies in global politics.

Political campaigns keep investing in persuading people who already vote. Almost no infrastructure exists for the people who have stopped participating entirely.

#IPE27, under the theme "The Global Participation Crisis: Re-Engineering Campaign Tools to Reclaim the Missing Voter," is built to change that. Over two days, campaign strategists, electoral bodies, researchers, and technologists will work through four questions:

1. Who is the missing voter?
2. Why are they missing?
3. How do we get them to vote?
4. How must campaigns be redesigned to engage and reclaim them?

If you work on campaigns or electoral participation, save the date. 4-5 August 2027

Cape Town, South Africa

[𝕿𝖊𝖛𝖊 𝕳𝖊𝖑𝖊𝖓 𝕸𝖕𝖆𝖓𝖎 ✨ @Tevedzerai]

The Cost of an Empty War Room: Why South Africa must still build one now https://t.co/KHgFR6yDFt

[Political Campaigns Resource Hub @ResourceHub_HQ]

Behind every winning political campaign is discipline, not luck. Political Campaigns aren’t won by chance, they’re built and political power respects preparation.

Meet Amadou Chérif Diouf @amadoucherif75 who is @PastefOfficiel ‘s National Secretary for Finance and former Secretary of State for Senegalese Abroad — joining our Executive Short Course on How to Run a Winning Political Campaign. 🇸🇳

University of Cape Town , 28 Sept–2 Oct 2026.

Visit https://t.co/Kuk0iKqh1b for more

[Glen Sungano Mpani @glenmpani]

Africa’s Missing Voice at the World’s Political Campaign Awards

This year I had the privilege of serving as the only African jury member at the Polaris Awards, adjudicating the Election Tactics category. It was also an honour to present the award to some of the world’s most innovative campaign practitioners.

As I reflected on the experience, one statistic was impossible to ignore.

Africa recorded zero submissions.

A continent that holds, on average, around ten national elections every year was absent from a global platform celebrating innovation in political campaigning.

That should concern all of us.

Africa is not short of elections. It is not short of political competition. It is certainly not short of campaign stories. Yet we continue to be consumers of global campaign knowledge rather than contributors to it.

This is precisely why the work of the International Centre for Political Campaigns has become so important.

Over the past few years we have deliberately invested in building an African ecosystem for political campaigns. From establishing the continent’s first executive course on political campaigns, to convening the International Political Campaign Expo, to developing African campaign research, tools and global partnerships, our ambition has never been simply to participate. It has been to ensure that Africa shapes the future of political campaigning.

Being invited to serve on the Polaris jury was not merely a personal honour. It was recognition that African expertise has earned a seat at the global table.

The next challenge is far bigger.

We must encourage African political parties, campaign professionals, consultants, researchers and innovators to document, measure and showcase their work. Our campaigns should not only influence elections at home; they should influence campaign practice across the world.

The absence of African submissions this year should become the catalyst for African excellence next year.

The narrative is beginning to shift. ICPC is proud to stand at that intersection where Africa moves from observing global best practice to defining it.

The question is no longer whether Africa belongs in these conversations. The question is whether we are ready to lead them. @polaris_awards @ICPCampaigns @ResourceHub_HQ @IPE_Official_ @UNDAfrica @ShikamoCampaign

[UNDA Africa @UNDAfrica]

Policy is not enough. Voters remember messages, not manifestos. Resources do not guarantee victory. Focused campaigns win with less. Timing shapes perception. The first message to land becomes the truth. Consistency builds trust. Repetition creates recognition. Communication is the strategy.
Visit https://t.co/cmTJiK1aw4 for more

#PoliticalCommunication
#CampaignStrategy
#UNDAAfrica

[International Political Campaigns Expo @IPE_Official_]

If voter participation is declining the challenge is a structural one.

Campaigns must ask: Is voting easy, meaningful, trusted or relevant?

If the answer is no, participation will keep falling.

Save the date for #IPE27 & contribute to reclaiming the #MissingVoter 4-5 August 2027 in Cape Town

[International Centre For Political Campaigns @ICPCampaigns]

We are expanding our team. Come work with us:

Political Communications Advisor at @UNDAfrica: https://t.co/bm9hCPgwWc

Campaigns Communications Strategist at @ShikamoCampaign: https://t.co/kdmUEJLug7

Bookkeeper & Admin Coordinator: https://t.co/ROVCj1t0A3

APPLY TODAY.

[Glen Sungano Mpani @glenmpani]

The Future of Political Campaigns Starts in Cape Town

The next election will not be won by the party with the biggest rallies. It will be won by the party with the best trained campaign leadership.

Political campaigns are becoming more sophisticated, driven by data, technology, research, voter behaviour and professional management. The era of relying on instinct alone is coming to an end.

The UCT/PCRH Executive Course on Political Campaigns is the first executive programme of its kind. It is equipping political leaders, campaign managers and strategists with the knowledge and tools required to compete in modern campaigns.

As more political parties invest in training their campaign leadership, campaigning across Africa will never be the same. The gap between those who prepare and those who do not will only continue to widen.

The 2026 cohort is already fully subscribed. Registration for the 2027 cohort is now open.

This September, all roads lead to Cape Town. If you intend to lead, manage or advise political campaigns, this is a course you cannot afford to miss.

The future of political campaigns belongs to those who prepare before the campaign begins.

#PoliticalCampaigns #CampaignManagement #PoliticalStrategy #LeadershipDevelopment #CampaignLeadership #Democracy #Governance #ElectionStrategy #CampaignInnovation #PoliticalCampaignsResourceHub #UniversityOfCapeTown #ExecutiveEducation #Africa #PublicLeadership @ResourceHub_HQ

[Political Campaigns Resource Hub @ResourceHub_HQ]

Every election tests whether a party is an institution or an improvisation.

Welcoming Dr Jacob Haji and Julia Chege of Kenya’s @DPKenyaOfficial to the @UCT_news - PCRH Executive Short Course on How to Run and Manage a Winning Political Campaign.

September 28 – 02 October 2026 | University of Cape Town.

Visit https://t.co/Kuk0iKqh1b for more.

[UNDA Africa @UNDAfrica]

Campaigns are not won by the best policy. They are won by the best communication. A strong platform means nothing if voters do not understand it.

The difference between winning and losing is rarely resources. It is clarity and timing. Communication is not a support function. It is the function.

Visit https://t.co/9MmeenStK7 for more.

#PoliticalCommunication
#CampaignStrategy
#UNDAAfrica

[Shikamo Political Advisory and Campaign Services @ShikamoCampaign]

Traditional polling is too slow for the final sprint. At Shikamo, we track real-time shifts in public mood and spikes in misinformation to adjust tactics instantly. #PoliticalPulse #Shikamo #VoterIntelligence

[Polaris Awards @polaris_awards]

🌍 Introducing More Members of the Polaris Awards 2026 Jury 🌍

This group represents leading voices in election campaigns, from strategy to execution — bringing first-hand experience in shaping electoral outcomes.

Discover the next group of jurors.

🏁 Final Deadline: 10 April 2026
🏆 Awards Ceremony: 19 June 2026 | London, UK
🔗 Enter Your Work: https://t.co/I3iIG3ZBmk

#PolarisAwards2026 #ElectionCampaigns #PoliticalCampaigns #PublicAffairs

[Glen Sungano Mpani @glenmpani]

Campaigns Are Won on the Voters’ Roll, Not on Polling Day

There is one question every political party and candidate asks us during our very first strategy meeting:

“What gives us the competitive edge to win?”

The answer is not bigger rallies. It is not louder slogans. It is not hope.

The answer is data.

At the Political Campaigns Resource Hub, we have always maintained that a political campaign is a voters’ roll. If you do not know your voters, you are not running a campaign. You are simply making educated guesses.

That is why we have invested in developing practical campaign tools that enable political parties and candidates to run more effective, evidence-based campaigns.

This September, we will launch our Party Database Tool, an innovation designed to integrate with the voters’ roll and provide campaign teams with the intelligence they need to make better strategic decisions.

The platform answers five questions that determine whether campaigns win or lose.

1.Who are your voters?

2.Which registered voters support you?

3.Which registered voters do not support you?

4.Who is eligible to vote but has not yet registered?

https://t.co/2ijPXMgC7p has each voter participated in previous campaigns?

These five questions are the foundation of campaign strategy. They shape voter registration drives, mobilisation plans, resource allocation, field operations, and polling day operations.The future belongs to political parties that know their voters better than their opponents do.If you are serious about maximising your chances of victory, it is time to move beyond instinct and embrace evidence-based political campaigning.

Get in touch with the Political Campaigns Resource Hub and discover how data can become your greatest competitive advantage.

#PoliticalCampaigns #CampaignStrategy #PoliticalData #VoterMobilisation #CampaignManagement #PoliticalConsulting #CampaignInnovation #DataDrivenCampaigns #PoliticalLeadership #PoliticalCampaignsResourceHub Political Campaigns Resource Hub @ResourceHub_HQ @ICPCampaigns

[International Centre For Political Campaigns @ICPCampaigns]

"The greatest threat to politics today is not the strength of opposition parties, campaign funding shortages, or even disinformation. It is the rise of the #MissingVoter.
Across the world, billions of dollars are spent on #PoliticalCampaigns every election cycle." 1/2

#IPE27

[UNDA Africa @UNDAfrica]

UNDA turns insight into strategy, message, and response. UNDA designs the narrative, chooses the channels, and scripts the lines that drive mobilisation in campaigns and protect reputation in crises.

Most organisations stop at analysis; UNDA Africa closes the gap between what you know and what you do.

#StrategicComms
#CrisisComms
#CampaignStrategy
#ReputationManagement
#UNDAAfrica