Thang Nguyen

Entrepreneur & founder of building the future of real estate • Actionable strategies on innovation, leadership and personal growth♟️

[Thang Nguyen @ThangNguyenSGS]

This is How We Turned Skepticism Into a CHF 200 Million Success 🏆💫

Have you ever dreamed of building something big, but felt like no one else believed in you?

That's the rocky start that Swissroc had to deal with.

People told us:

"You're too young, you don't have any references, no experience, and you don't even know the industry!"

Sounds familiar?

We were just two determined guys armed with nothing but audacity and willpower.

We couldn't land a project from anyone we knew, so we knocked on strangers' doors.

Our first breakthrough?

A tiny 20 square meters commercial space renovation.

Doesn't seem like much, right?

But that tiny project was like a snowball rolling down a mountain.

From there, we started landing renovation projects, then construction projects, then brokerage, architecture, development, and even real estate fund management projects.

And guess what?

In less than 10 years, our team grew from 2 to 180 and we're now generating over CHF 200 million in annual revenue.

Amazing what a little willpower can do, isn't it?

So, if you're doubting your future, remember our story.

Keep your dreams alive.

Set goals and chase them relentlessly.

Decide that you can succeed.

"Your will is the most accurate way to predict the future." - E. Musk

Agree?

[Thang Nguyen @ThangNguyenSGS]

What do you think?

[Thang Nguyen @ThangNguyenSGS]

If you really want to Grow, first learn how to Shrink.

Business owners love big Aquisitions.
But I think the key to building an empire lies somewhere else: In strategic refocusing

McKinsey did a study about this, and what they found:

📈 Companies that chose to "shrink to grow" outperformed those that pursued large-scale acquisitions.

➔ Between 2010 and 2019, companies that opted for the "reduce to grow" approach saw their returns on investment exceed by 5 points those that sought growth at all costs.

➔ Also, a 4% increase in yields compared to a 2% decrease for large acquisitions.

Does that mean you stop making big goals? That’s not what I am saying.

You basically need to learn how to ‘reduce’ in order to grow.

It might sound counterintuitive, but that’s just the beauty of the paradox 🤷‍♂️

Here’s what works for my business:

🌱 Cut off dead branches that are not profitable. Revitalize the business tree.

📈 Reinvest the freed-up funds in promising projects.

📊 See sustainable, more strategic, and beneficial growth.

Have you ever "shrunk to grow"?

[Thang Nguyen @ThangNguyenSGS]

@LinklemonAgency Directly relevant to my industry, and great insight. The potential of cognitive agents in real estate it huge, and we're just about beginning to discover what it can do for businesses.

[Thang Nguyen @ThangNguyenSGS]

@LinklemonAgency Thanks Jorge! Happy it resonates

[Thang Nguyen @ThangNguyenSGS]

Everyone wants good habits. And we as humans, are great at beginnings.

But why are good habits hard to keep?

Because we try to acquire them the wrong way.

My POV:

If you're trying to form a new habit, setting a stern 'rule' for yourself and expecting yourself to 'show up' to follow that rule every day, is unrealistic.

The answer for me, lies in being strategic about the change I want, and setting up myself for success, rather than expected failure.

A simple example:
Your wish for a new habit can sound like " I don't want to drink black coffee first thing in the morning, even though I love it".

But maybe going cold turkey on it didn't work for you, and now you're disappointed and back to drinking the coffee every day, because you tried, and it didn't work.

Trick? Set yourself up for success, and not failure.

Maybe you start with not drinking coffee only 2 days a week, and do that for 4 weeks straight.

Now, after 4 weeks, you have achieved something. This has now created more motivation to do 'more'.

That's a simple example, but I guess you get the drift.

Remember - Climbing mountains is easy when you have the right tools.

Have you ever successfully broken a bad habit? If yes, I am curious to know how you did it

[Thang Nguyen @ThangNguyenSGS]

@LinklemonAgency Absolutely! AI and automation are one of our strongest tools moving ahead

[Thang Nguyen @ThangNguyenSGS]

New year productivity tip coming in👇

If you're just starting to build your business, stay away from the fear of this mindset:

'The market is saturated'.

Things aren't always as they seem. Look at AI

While the market seems abundant, it's only early players crowding the entrance to the party.

As soon as clouds of abundance clear, true winners emerge.

Remember, it took 15 years after the rise of the internet for Google to become the #1 search engine.

PS- Big things take time, and that's okay.

[Thang Nguyen @ThangNguyenSGS]

@matt_gray_ Agree. In my experience, Automation saves lives! 🤣

[Thang Nguyen @ThangNguyenSGS]

@vvalenciaconejo "Failure is feedback". This is very powerful 🙌

[Thang Nguyen @ThangNguyenSGS]

@IAmIsaacAsare Reading this in the morning, and heart is warm. Thanks for sharing a story so close to your heart, Isaac

[Thang Nguyen @ThangNguyenSGS]

I am a fan of Dietrich. He teaches us something really important -

Innovation doesn't always mean 'creating' something never done before.

Innovation also means 'thinking' in ways no one did before. Example from Red Bull:

He was Jet lagged in Thailand when he discovered the energy drink in a cab. After trying it, he immediately knew it will sell well in the west, but he needed to get people used to the 'uncanny' taste.

As a visionary, he thought of events, and sports. As a brand, red bull sells a 'sports lifestyle' to people and hence the drink. Brilliant stuff.

[Thang Nguyen @ThangNguyenSGS]

@garethEmartin Great message, but fan of the image here. Reminds me of - "In the mind, when clouds start to disappear, is when the sun shines"

[Thang Nguyen @ThangNguyenSGS]

@bradsmith This was heart warming to read, because you speak directly from your lived experience. X needs more authentic voices like yours 🙌

[Thang Nguyen @ThangNguyenSGS]

@agazdecki True. being able to pivot strategically is a muscle, and it can be built

[Thang Nguyen @ThangNguyenSGS]

Being able to see personal gaps, is one of the most respectable skills I see in leaders.
Victor here puts it quite well 🙌

[Victor @VictorsVault]

I had to fire someone yesterday.  

It was my fault.

I hired for the wrong role and personality.

Failure teaches us valuable lessons, and I will carefully outline my future needs. 

When you make a mistake, own it and correct course.

Even when you're the one who f***ed up.

[Thang Nguyen @ThangNguyenSGS]

@thejustinwelsh The last advise in that list 👉 game changer!

[Thang Nguyen @ThangNguyenSGS]

@bio_vidigal @JoselinMane "Building" & "curating" versus "growing". I really like the sound of that and it's quite a fresh perspective 🙌

[Thang Nguyen @ThangNguyenSGS]

@cjfinley7 True. As we know now, our nervous system is the average of about 5 people closest to our surroundings. a.k.a the 'vibe' matters 😅

[Thang Nguyen @ThangNguyenSGS]

@FoutsLeadership True words Jeremy. The one thing leaders do best - is make others feel good about the contribution they bring to the table.