@copymenace In other words:
EAT RIGHT. EXERCISE. SLEEEEEEP.
I'm telling you, even a toothache would disrupt your whole week.
you can only think of anything else when you've got good health.
@Tonystakkz If anyone tells you 'you write copy', sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it.
- Eugene Schwartz
@AndrewWriteCopy It's important to find out what your strengths are and work with them.
If you're just following someone else's path, you're just playing their game.
Unaware ads have a completely different job from retargeting ads.
Someone who has already visited your product page can see a 30% off graphic and understand exactly what they're looking at.
Someone who has never heard of the brand doesn't care about the 30% off.
They don't even know why they should want the product.
So the creative has to create demand before the offer matters.
That can start with a symptom.
A hidden fear.
A desire.
A new way of looking at something they already do.
Then the product enters as the solution.
This is why a hydration product can open with inflammation, a dog supplement can open with slowing joints, and a fragrance can open with attraction.
The product isn't the starting point.
The reason to care is.
Want product-aware creative ideas?
Read your ad comments.
Then read your support inbox.
Every repeated objection or question is a potential ad.
Your customers are already writing the hooks for you.
Creative strategists, video editors, media buyers, graphic designers, CRO and profit engineers etc
What's something you're actively trying to get better at right now?